Adbrains vs ViRank (2026): Two Dutch SEO + GEO bundles, one tracks and one fixes
Adbrains SEO + GEO starts at 149 EUR/mo excl. VAT with five engines measured daily. ViRank is 199 EUR/mo and applies WordPress fixes with rollback. Which Dutch bundle fits, and the Promptwatch option.
Adbrains and ViRank are both Dutch, both bundle SEO with GEO, and both price around 150 to 200 EUR a month. They solve different problems. Adbrains is a measurement dashboard: daily AI answers on five engines next to your Google and Bing rankings. ViRank is an autopilot for WordPress: it ranks SEO opportunities by estimated revenue and applies the fixes after you approve them, with AI visibility as a weekly side measurement.
So the first procurement question is whether you need to see more or need the work done. We read adbrains.ai/nl/prijzen and adbrains.ai/nl/geo, and virank.nl/prijzen and the ViRank homepage, on 20 October 2026. All prices below are excl. VAT.
Side by side
| Adbrains SEO + GEO | ViRank | Promptwatch | |
|---|---|---|---|
| Company | Adbrains B.V., Rotterdam | ViVortis B.V., Eindhoven | Promptwatch B.V., Amsterdam |
| Entry price | Essential 149 EUR/mo | 199 EUR/mo (149 EUR/mo yearly) | Explore free; Essential $95/mo |
| Top self-serve plan | Professional 349 EUR/mo | Unlimited 399 EUR/mo (299 EUR/mo yearly) | Business $579/mo; agency plans from $199/mo |
| AI engines | ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews | Pricing page: ChatGPT, Google AI, Perplexity, Gemini. Homepage: Copilot instead of Google AI | All tracked LLMs |
| AI refresh | Daily | Weekly | Daily |
| AI volume at entry | 20 prompts | 100 questions a month (homepage says 20 a week) | 50 prompts |
| Classic SEO | Weekly Google and Bing positions, 50 keywords | Daily Google positions, 250 keywords | Google Search Console integration |
| Does the work | 5 articles a month on Professional | Autopilot fixes (300 a month) plus 50 drafts | Content Agents, 5 to 30 AEO articles a month |
| Publishing | WordPress via Adbrains plugin | WordPress and WooCommerce | Webflow, Framer, WordPress |
| AI crawler logs | Not published | Not published | Agent Analytics from Professional |
| Trial | 7 days, no payment details | 14 days, no card | Free Explore plan; 7-day Essential trial |
How Adbrains works
Adbrains is a performance marketing company that combines its own platform with marketing experts for Google Ads, Meta Ads, ChatGPT Ads, SEO and GEO. GEO is only sold together with SEO. The self-serve plans measure your prompts daily in ChatGPT, Perplexity, Gemini and Claude with web search on, plus Google AI Overviews through a Google search in your target country. You see whether you are named and cited, which competitors appear, the sentiment and the sources, with Search Console, Bing Webmaster Tools and technical SEO in the same dashboard.
Essential at 149 EUR covers 20 prompts, 50 keywords, 10 competitors and 1 user. Professional at 349 EUR gives 75 prompts, 100 keywords, 25 competitors, a content gap view, 5 articles a month published to WordPress through the Adbrains plugin, and 2 users. The managed tier at 799 EUR has Adbrains run 150 prompts, write 10 articles and do outreach. Everything is cancellable monthly.
Five engines daily at the entry price is good value. Raise with sales that 20 prompts is a small set, that the pricing page does not state the dashboard or prompt language, and that no AI crawler logs are described.
How ViRank works
A plugin connects your WordPress site. ViRank tracks Google positions daily, asks AI assistants a set of market questions weekly, and ranks opportunities with its Money Score, which converts search volume, position, competition and your own GA4 conversions into estimated euros per month. The SEO Autopilot then applies meta titles, schema, internal links and alt texts on WordPress and WooCommerce after you approve them. Each change gets a snapshot and can be rolled back on its own. Content is created as drafts unless you switch on auto-publishing. It runs alongside Yoast or Rank Math.
The base plan at 199 EUR a month covers one website, 250 keywords, 100 AI questions a month, 300 fixes and 50 drafts. Unlimited at 399 EUR removes the caps under fair use. Both plans include every feature. Yearly billing charges 9 of 12 months.
The rollback design is careful. The weak spot is the AI side. The homepage says 20 questions a week on ChatGPT, Gemini, Perplexity and Copilot. The pricing page says 100 a month on ChatGPT, Google AI, Perplexity and Gemini. Get the engine list in writing. The homepage also claims ViRank is the only Dutch software that measures whether AI recommends you, which is not the case. Its case results come from ViVortis agency work, not from the software alone.
Who should pick which
Pick Adbrains if you are a Dutch SME or webshop, perhaps already an Adbrains ads client, and you want rankings and daily AI answers on five engines in one dashboard. Professional is the plan to take if you also want the content gap view and five articles a month.
Pick ViRank if you run WordPress or WooCommerce without an SEO person and want the fixes applied for you, under approval and with rollback. Treat its AI measurement as a weekly indicator, not your main GEO data.
The Promptwatch option
Adbrains measures answers. ViRank fixes classic SEO. Neither shows what happens between your site and the AI engine. Promptwatch, founded in Amsterdam in April 2025, covers that. Agent Analytics logs which AI crawlers (ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, Meta AI) fetched which pages, the crawl-to-citation path and the errors along the way. Visitor analytics records AI-referred sessions and conversions. Citation analytics goes down to individual pages and breaks out Reddit and YouTube sources.
Content Agents run a content gap analysis, write GEO articles and publish them through a review inbox to WordPress (official plugin), Webflow or Framer. Essential at $95 a month includes 50 prompts with daily refresh and 5 AEO articles. Professional at $245 adds 150 prompts, 25M crawler logs and 15 articles.
Verdict
Adbrains is the better tracker of the two: five engines daily from 149 EUR, with SEO rankings alongside. ViRank is the better worker for WordPress SEO, with a rollback model that makes automation safe. If AI answers are the channel you care most about, start with Promptwatch Professional and keep ViRank for the classic on-page fixes if you need them.
FAQ
Can I buy Adbrains GEO without SEO?
No. GEO is always bundled with SEO, starting at 149 EUR a month excl. VAT.
Does ViRank change my site without asking?
By default it prepares changes and you approve them. You can let Autopilot apply approved fix types automatically, and every change can be rolled back individually.
Which one measures AI answers daily?
Adbrains, on five engines. ViRank measures weekly. Promptwatch refreshes daily on every paid plan, and you can test it on the free Explore tier at promptwatch.com.