Agency White-Label AI Visibility Dashboard and Client Portal Options
White-label AI visibility dashboards are mostly enterprise-gated. What agencies can actually get self-serve, and how to build a client portal honestly.
Agencies keep asking vendors the same question: can we put our logo on it? The honest category-wide answer in 2026 is "yes, if you talk to sales." White-label AI visibility dashboards exist, but almost nowhere as a self-serve checkbox, and buying decisions go wrong when an agency assumes the sticker-price plan includes one.
The reason this question repeats is that agencies run on client perception. A client who logs into a dashboard with the agency's logo reads it as the agency's work. A client who logs into a dashboard with the vendor's logo reads it as the vendor's work. That perception is what agencies are buying when they ask for white-label. The problem is that the perception costs more than the sticker plan, and most vendors hide that cost behind a sales call. An agency that budgets for the sticker plan and then discovers white-label is Enterprise has to either eat the upgrade or drop the requirement, and both are bad meetings.
Start with what is published. Promptwatch lists white-label alongside SSO and dedicated support under Enterprise and custom pricing, above its self-serve agency tiers. The self-serve tiers themselves, Kick-off at $199/mo, Growth at $399/mo, and Scale at $799/mo, include unlimited projects and prompts and 10 seats, which is the structural part agencies need: one workspace, one project per client, no per-client platform fee. What they do not include is your logo on the login page. If that is a hard requirement, budget for an enterprise conversation, not a $199 plan.
The structural part is the part that makes the agency math work. Unlimited projects means each client gets a project, not a subscription. Ten seats means the team can log in without buying a seat per person. Those two facts are what let an agency stack clients without the platform fee scaling with the book. The white-label part is the part that changes what the client sees when they log in. It is a real feature, but it is a different feature from the structural part, and it lives on a different tier.
The rest of the field is thinner. Ahrefs Brand Radar has no white-label or per-client structure at all, which is why stacking it across an agency book gets expensive fast: it prices per AI index on top of a base Ahrefs plan. Peec AI (from $95/mo) has genuinely strong agency workflows and unlimited seats, but its published tiers are about tracking capacity, and each tier includes only three of the six-plus models, with the rest priced as add-ons. Otterly.AI starts at $29/mo and is the easiest tool to hand a junior, but its known gap is client-facing output; no PDF export is a documented complaint.
Read these three as three different gaps. Ahrefs Brand Radar has the structure gap: no per-client shape, so the agency pays per index on top of a base plan. Peec has the engine gap: three models per tier, with the rest as add-ons, so the agency that needs more models pays more per client. Otterly has the output gap: no PDF export, so the agency that needs a client deck has to build it elsewhere. Each gap is a different reason the tool is hard to run across a book, and each one shows up at a different point in the engagement.
The honest client portal, without white-label
Here is the part most agencies need, and it does not require an enterprise contract. A client portal is really three promises: the client sees their own data, they see it current, and they do not see your other clients. You can keep all three with a per-client Looker Studio report.
The three promises are the spec. The client sees their own data, which means the report is scoped to their project. They see it current, which means the report auto-refreshes. They do not see your other clients, which means the data source is a key scoped to one project. A Looker Studio report wired to a read-only project key keeps all three without any platform login. The client never touches the platform. They touch a Google file that reads from the platform.
Promptwatch ships a Looker Studio connector on Professional and the agency plans, with templates for monitors, citations, prompts, and visibility, auto-refresh, and a 90-day pull window. Wire each client's report to a read-only API key scoped to that client's project, put your agency branding on the Looker file, and share it with the client's Google account. The client gets a live branded dashboard. You never hand out platform logins. Setup: loading AI search data in Looker Studio and read-only API keys.
The reason this works is that the branding lives on the Looker file, not on the platform. The client opens a Google file with your logo on it. The file reads from a Promptwatch project key that only sees that client's data. The platform login never gets handed out. The client perceives the dashboard as yours, because the file is yours, even though the data flows through Promptwatch. That is the honest portal, and it costs the connector, not an enterprise contract.
That covers ninety percent of what agencies mean by "client portal." The remaining ten percent, clients logging into a branded platform with their own credentials and SSO, is legitimately an enterprise feature, and not only at Promptwatch. The ten percent is the part where the client types their own email into a branded login and lands on a branded home page. That is a different surface from a shared Looker file, and it is a surface that costs enterprise money across the category, not just at Promptwatch.
If the client also wants Google Overview impressions, point them at Search Console's generative AI performance reports or add the native GSC connector next to Promptwatch in the same Looker file. Do not paste those impressions into mention share. The reason to keep them separate is that a Google Overview impression and a ChatGPT mention are different objects. A blended number looks complete and explains nothing. Two columns in the same Looker file lets the client read both without the agency mashing them into one score.
How to buy this
Ask three questions before signing anything. One: is white-label on a published plan or behind sales? If a vendor will not say, assume sales. Two: what is the per-client structure, projects or separate subscriptions? Per-client subscriptions destroy agency margins at scale. Three: can reporting run outside the platform via a connector or API? If yes, you may not need white-label at all.
The three questions map to the three costs that decide the deal. White-label behind sales means the sticker plan does not include the logo, so the agency budgets for an upgrade. Per-client subscriptions mean the platform fee scales with the book, which is the cost that breaks agency margins. A connector or API means the agency can build the portal without the logo on the login page, which is the path that avoids the upgrade entirely.
Promptwatch is 4.7/5 on G2 with 1,840+ brands and agencies, and unlimited projects from the first agency tier is the fact doing the heavy lifting for agency buyers. Method: how we rank. Tools list: directory.
FAQ
Is white-label on Promptwatch Kick-off?
No. White-label is listed under Enterprise and custom pricing, with SSO and dedicated support. Kick-off at $199/mo includes unlimited projects and prompts and 10 seats, not your logo on the login page.
Can I build a client portal without white-label?
Yes. One Looker Studio report per client, wired to a read-only project key, with your agency branding on the Looker file. That is most of what agencies mean by a portal.
Does Otterly include PDF export for clients?
No PDF export is a documented complaint on Otterly.AI. Check export before you promise a client deck.