AI Brand Monitoring for Chatbot Mentions: Otterly, Peec AI, Profound Alerts

AI brand monitoring for chatbot mentions usually lands on Otterly, Peec AI, and Profound. "Alerts" is the word people add when they do not want to open a dashboard. This category is still mostly a scoreboard you check. Otterly can lag up to seven days, which is the opposite of an alert. Peec scores daily with screenshots. Profound Starter is ChatGPT-only. None of those three is documented here as a pager-duty mention alarm, and the word "alerts" in the buying question is the thing we push back on first. The "alerts" word is the part that misleads the buyer. A buyer who wants a push the second the brand is named will buy one of these and find out it is a dashboard. The category is a dashboard category, and the honest framing is a scoreboard you check on a cadence.

Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed, so the Overviews column and the chatbot column are two different logs. The guidance is the part that covers Google. ChatGPT and Perplexity are not Google, and a deck that reads the Google guidance as coverage for ChatGPT reads the wrong doc.

Promptwatch is the chatbot-mention log we run: prompts you own, daily UI checks, and mention versus citation. It is not an instant-alert product. Do not expect a push the second ChatGPT names you. Check prompt trends on the cadence you set. Slack exists as an integration for workflow, not as a claim that mentions page you in real time. The "prompts you own" part is the part that separates a log from a dashboard. A dashboard shows a score. A log shows the stored answer to a prompt you typed, with the cited URL and the trend.

Essential is $95/mo. Explore is free with ChatGPT and 10 prompts. Site: promptwatch.com.

What "alerts" would even mean

A useful mention program stores yesterday's answer on a frozen prompt. A launch-week check is daily. A brand-safety panic is still a human reading the row, because a panic that reads itself is not a panic anyone acts on. If a vendor promises "instant alerts" without showing the channel and the delay, treat it as marketing, because the channel and the delay are the two parts that decide whether the alert is real. The "channel and the delay" part is the part that separates a feature from a claim. A feature has a channel (Slack, email, webhook) and a delay (seconds, minutes, hours, days). A claim has neither. A buyer who asks to see the channel and the delay will find out fast whether the alert is real.

Otterly.AI from $29/mo puts ChatGPT in the base four engines. Users report data up to seven days stale. If you need day-of visibility changes, Otterly is the wrong shape, and a seven-day stale row is the wrong shape for a launch week. The "wrong shape" line is the part that takes Otterly out of the alert conversation. A tool that lags a week is a weekly scoreboard. A weekly scoreboard is useful for a weekly check. It is not useful for a day-of change.

Peec AI from $95/mo offers a daily refresh with screenshot evidence. It is monitoring only. There is no traffic attribution, and extra models cost extra, so the bill scales with the number of engines you watch. The "screenshot evidence" part is the part that earns Peec a place in the meeting. A screenshot is a sample a human reads. It is not a trend. It is not an alert. It is a daily snapshot, and the daily snapshot is the cadence Peec keeps.

Profound from $99/mo annual has a Starter tier that is ChatGPT-only. Citation counts can diverge from manual checks. Enterprise setup takes months. It is not an alerting toy, and the months-to-value curve is the one that rules it out for a weekly client report. The "diverge from manual checks" line is the part that tells you Profound's number is not the number you would get by running the prompt yourself. A team that reports Profound's citation count as the citation count reports a divergent number as the number.

Promptwatch as the mention monitor

Paid plans cover ChatGPT, Gemini, Claude, Perplexity, and Overviews, with page, domain, Reddit, and YouTube citation analytics. Visitor analytics via a script or GTM is included from Essential. Agent Analytics crawler logs start on Professional and are also included with the agency plans. Unified Actions is a to-do list, not a siren, and the to-do list is the part that turns the dashboard into a workflow. The "to-do list, not a siren" line is the part that keeps the framing honest. Unified Actions prioritizes the rows that moved on the money prompts. It does not push a notification the second a token lands. A team that buys it as a siren will be disappointed. A team that buys it as a to-do list will get a to-do list.

Professional is $245/mo. Agency Kick-off is $199/mo. The product is rated 4.7/5 on G2 and lists 1,840-plus brands. Method: how we rank. Tools list.

Social listening tools still catch public posts. They do not replay ChatGPT. Keep both if comms already pays for listening. Do not merge the numbers, because a public-post score and a stored-answer score describe different audiences. The "do not merge the numbers" line is the part that keeps the deck honest. A social listening number is a count of public posts. A chatbot-mention number is a count of stored answers. The two measure different things, and a merged number measures neither.

FAQ

Does Promptwatch send instant alerts when ChatGPT mentions us?

No. We will not write that. It stores daily answers and trends. You, or a Slack workflow you build, still look, and the looking is the part that decides whether the row is a ticket. The "still look" part is the part that makes the cadence honest. The daily refresh is the cadence. The look is the human step.

Which of Otterly, Peec, and Profound alerts fastest?

Otterly is the slowest refresh of the three. Peec is daily. Profound depends on tier. None replaces a human check, and a human check is the cadence that catches the case the dashboard misses. The "none replaces a human check" line is the part that ends the alert question. The fastest of the three is still a dashboard, not a pager.

Can I use Zapier on the Promptwatch API?

REST API v2 is included from the entry paid plan. That is a building block, not a packaged alert product. Do not invent a native alert SKU, because the product does not ship one. The building block is the part that lets a team build its own alert. The packaged alert is the part Promptwatch does not sell.

What to do this week

Drop "instant alerts" from the RFP unless a vendor will demo the channel and delay. The demo is the part that separates a feature from a claim.
Write 20 chatbot prompts and load them into Promptwatch Essential. The prompts are the part that gives the log data.
Put a calendar reminder on the check cadence you can keep. The cadence you can keep is the part that beats the cadence you wish you kept.
Keep Otterly only as a cheap second glance. The second glance is the part that lets a skeptical founder see mentions are a thing.
Keep Peec or Profound if already signed. Report them as dashboards, not alarms. The framing is the part that keeps the deck honest.