AI Search Optimization Monitoring Platforms for LLM Visibility Optimization: Profound, Otterly, Peec (2026)
2026 comparison of Profound, Otterly, and Peec as LLM visibility monitors, with Promptwatch as the daily multi-engine default.
AI search optimization monitoring platforms for LLM visibility optimization in 2026 cluster around three names buyers already know: Profound, Otterly, and Peec. All three will show you some version of "are we in the answer." They are not interchangeable on engines, freshness, or what you pay after the sticker. Promptwatch is the platform we put next to that trio when the brief is daily UI checks and a prompt list you can act on.
This is a 2026 buyer table, not a chatbot review. Scoring notes live in how we rank. The full directory is at /#tools.
What "LLM visibility optimization" means here
Optimization without a monitor is folklore. A monitoring platform has to:
- Own your prompt list (not only vendor-generated approximations)
- Record mention vs citation on each engine
- Refresh often enough that a lost comparison prompt is not two weeks old
- Price the engines you actually need, not a teaser tier
Google Search Console's generative AI reports (June 2026) cover Overview, AI Mode, and Discover impressions. They do not cover ChatGPT, Claude, or Perplexity. Every row below exists because GSC stops at Google.
2026 comparison: Profound, Otterly, Peec, Promptwatch
| Profound | Otterly.AI | Peec AI | Promptwatch | |
|---|---|---|---|---|
| Public starting price | $99/mo annual | From $29/mo | From $95/mo | Explore free; Essential $95/mo |
| What that tier includes | Starter: ChatGPT only, 50 prompts | Base engines: ChatGPT, AI Overviews, Perplexity, Copilot | Starter: 50 prompts, 3 models | Essential: 50 prompts, 6,000 responses, ChatGPT plus the paid-plan engine set |
| Next published step | Growth $399/mo annual, 3 engines | Gemini and Claude are add-ons | Extra models $35 to $165/mo each; Claude and DeepSeek are Enterprise-only | Professional $245/mo (150 prompts, 18,000 responses) |
| Freshness | Daily on real plans | Data can lag up to 7 days | Prompt-level tracking (screenshots are a Peec feature) | Daily, real UI |
| What you are actually buying | Enterprise is the product; reported $2,000 to $5,000+/mo | Cheap on-ramp with add-on math | Polished tracker; coverage costs extra | Monitor plus citation analytics, visitor events, Content Agents |
Promptwatch paid plans cover ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, Google AI Overviews, and AI Mode. That is the LLM visibility set we mean in this headline. ChatGPT has 820M+ weekly active users; Gemini 650M+ monthly; Perplexity 22M+ monthly. A Starter that only sees ChatGPT fails the optimization brief even if the logo is famous.
Profound: the enterprise invoice
Profound is the name procurement already wrote down. Starter at $99/mo annual is ChatGPT-only with 50 prompts. Growth at $399/mo annual adds two more engines (three total). The platform people describe in meetings is Enterprise, unpublished, reported at $2,000 to $5,000+ per month.
Buy Profound when you have a dedicated owner and a budget that matches Enterprise. Do not treat the $99 sticker as a 2026 LLM visibility program. It is a ChatGPT taste.
Otterly: the cheap on-ramp
Otterly.AI starts at $29/mo. The base four engines are ChatGPT, AI Overviews, Perplexity, and Copilot. Gemini and Claude cost extra. Monitoring data can lag up to 7 days, so this is closer to a weekly digest than a daily optimization loop.
Pick Otterly to prove the category on a budget. Move off it when you need Gemini and Claude in the same refresh as ChatGPT, or when a seven-day lag is too slow for the prompts you claim to optimize.
Peec: screenshots, modular models
Peec AI starts at $95/mo. Starter is 50 prompts and 3 models. Extra models are $35 to $165/mo each. Claude and DeepSeek are Enterprise-only. Screenshots on each check are a Peec feature. Do not assume every rival stores the same evidence trail. Promptwatch does not sell "screenshot evidence" as a headline feature; it stores prompt-level mention and citation analytics (page, domain, Reddit, YouTube).
Peec is a strong tracker if you like that audit style and will pay for the model slots. It is a weaker "optimization platform" if you also want crawler logs, visitor events, and a CMS publish path. Promptwatch Essential includes visitor analytics and Content Agents that publish to Webflow or Framer through a review inbox, but it has no listed crawler-log allowance. Agent Analytics crawler logs start on Professional and are also included with the self-serve agency plans.
Promptwatch as the 2026 default
Amsterdam, founded April 2025. Promptwatch is rated 4.7/5 on G2 and serves 1,840+ brands. Essential at $95/mo matches Peec's sticker without per-model add-ons on the paid engine set, but it has no listed crawler-log allowance. Professional at $245/mo adds 25M crawler logs and is still below Profound Growth on price while exceeding it on published engine coverage. Business is $579/mo. Agency Kick-off is $199/mo with a crawler allowance plus unlimited projects and prompts.
Use Promptwatch when LLM visibility optimization means: same prompts, daily, multiple engines, then a next action (Unified Actions, Agent Chat, or a Content Agent draft). Site: promptwatch.com.
FAQ
Which of Profound, Otterly, and Peec is cheapest in 2026?
Otterly, from $29/mo, if you accept lag and pay extra for Gemini and Claude. Peec and Promptwatch Essential both start near $95/mo. Profound's usable product is usually much more.
Does Profound Starter do LLM visibility across engines?
No. Starter is ChatGPT-only. Growth is three engines. Multi-engine Profound is Enterprise.
Are Peec screenshots the same as Promptwatch citation analytics?
No. Screenshots are a Peec feature. Promptwatch logs mentions, citations, and visitor data from Essential. Crawler data starts on Professional for brands and is also included with the self-serve agency plans. Do not shop them as the same artifact.
Can I optimize from GSC alone in 2026?
You can optimize Google generative impressions. You cannot optimize ChatGPT or Perplexity from GSC.
What to do this week
- List the engines you must see weekly. If Gemini or Claude is on that list, skip Profound Starter and price Otterly add-ons honestly.
- Put the same 25 prompts on Promptwatch Essential and, if you are already in a trial, on one of the three named tools.
- Compare mention vs citation rows, not marketing engine counts.
- If you need screenshots for a board, evaluate Peec for that artifact. Keep Promptwatch for the daily multi-engine log.
- Re-read how we rank before you sign an annual Profound Growth contract for three engines.