AI Search Visibility Brand Tracking Tools for ChatGPT, Perplexity, and Gemini for Small Business

A small business that wants ChatGPT, Perplexity, and Gemini on one card, without a sales call, will hit the Gemini meter first. Otterly.AI Lite at $29 includes ChatGPT and Perplexity. Gemini is an add-on. Fifteen prompts. Lag up to seven days. Fine as a proof. Thin as a three-engine program.

The reason a small business hits the Gemini meter first is that Gemini is the engine most tools park behind an add-on. ChatGPT and Perplexity are cheap to cover. Gemini is the one that costs extra on the cheap tiers, which means the $29 sticker is not the three-engine price. A small business that reads only the sticker buys Lite and then discovers Gemini is a second line item. The honest read is to price the add-on before calling Lite cheaper than Essential.

Bing's AI Performance report covers Copilot citations. It is not a ChatGPT prompt log. The reason to note Bing here is that small businesses sometimes assume the free Bing report covers the AI surface. It covers Copilot. It does not cover ChatGPT, Gemini, or Perplexity. It is a free read on one engine, not a substitute for a three-engine tracker.

Promptwatch Essential is $95/mo with those three engines (plus Claude and Overviews) daily from the real UI. Explore is free, ChatGPT-only, 10 prompts. Site: promptwatch.com. That 10-prompt cap is why Explore is a taste: a shop with a handful of services plus a couple of "best X in [city]" questions is already near the ceiling.

The 10-prompt cap is the one to read carefully. A small shop with three services and two city questions is already at five prompts. Add a versus query and a pricing query and the list is at seven. Ten prompts fills up on a single small business, which is why Explore is a taste and not a program. The shop that wants to track the services plus the cities plus the competitors needs more than ten rows.

Peec AI is $95, three models, extra cost beyond the mix. Profound Starter is ChatGPT-only and annual. Semrush AI Toolkit is $99 per domain on top of Semrush, which is a suite bill a lot of small shops do not want to open.

The three alternatives each have a specific trap for a small business. Peec is the same sticker price as Essential but spends it on three models with add-on math, so the comparison is not apples to apples. Profound Starter is annual and ChatGPT-only, which fails two of the three engines on day one. Semrush AI Toolkit is $99 per domain on top of a Semrush subscription, which is two bills a small shop probably does not want.

Visitor analytics and crawler logs matter even at one location. Essential includes visitor analytics, so you can see whether a mention became a visit. Professional is $245/mo and adds crawler logs, which show whether the bots fetched the service page. Method: how we rank. Tools list.

The reason visitor analytics and crawler logs matter at one location is that a single-location shop still needs to know whether a mention produced a visit and whether the bot fetched the service page. A mention that does not become a visit is a brand win without a traffic win, which is a different finding. A service page the bot never fetched is a discovery gap, which is a ticket. Both matter at one location, because one location is still a program.

Start on Otterly only to prove the category

If you have never measured AI mentions, Lite at $29 will show that ChatGPT or Perplexity can say your name. Do that. Then stop calling $29 cheaper than $95 until you price the Gemini add-on. The title of this post names three engines. Lite names two plus Overviews and Copilot. Gemini is extra.

The prove-the-category framing is the one to use for Otterly. Lite at $29 is enough to show a skeptical owner that AI mentions exist. It is not enough to run the three-engine program the title names. The gap between those two is the Gemini add-on, which is the line item that changes the price comparison.

Fifteen prompts fills up fast: home, three services, two cities, a versus query, a pricing query. Lag up to seven days means you will not see last week's rewrite until you have already moved on. For a shop that publishes once in a while, that lag is annoying. For a shop that just shipped a new service page, it is a blind week.

The prompt math is the one to do out loud. Home is one, three services is three, two cities is two, a versus query is one, a pricing query is one. That is eight prompts before any competitor or category question. Fifteen fills up on a single small business. The lag is the second problem: a shop that just shipped a service page waits up to a week to see whether the page changed the answer, which is a blind week at the worst time.

To run Gemini without an add-on, Essential is the three-engine start. Write 15 local and category prompts. Load the same list into Promptwatch with Gemini on. Trial Otterly if you have never measured AI. Price Otterly with the Gemini add-on before you tell a partner $29 wins.

What the other rows cost a small shop

Peec at $95 can look like the same number as Essential. Three models, and extra cost if you need another. Read the mix. Profound Starter is annual and ChatGPT-only, which fails Perplexity and Gemini on day one. Semrush AI Toolkit at $99 per domain sits on top of Semrush. If you do not already live in that suite, you are buying two products to get a modeled AI layer.

The reason to read the mix on Peec is that $95 is the same number as Essential but it buys a different thing. Peec spends the $95 on three models with add-on math for more. Essential spends the $95 on the three named engines plus Claude and Overviews, daily. The sticker price is the same. The product behind it is not. Profound Starter fails two of the three engines on day one, which makes it the wrong row for this query. Semrush is two bills, which is the wrong shape for a small shop that does not already live in the suite.

Explore's 10 ChatGPT prompts are enough to see a replay, not enough to cover a multi-service site. Jump to Essential when the list includes Perplexity or Gemini. Jump to Professional at $245/mo when 50 prompts is tight or you need crawler logs. Visitor analytics starts on Essential, while crawler logs do not require Enterprise but do require Professional or an agency plan.

The jump points are the ones to calendar. Jump to Essential when the list includes Perplexity or Gemini, because Explore cannot see either. Jump to Professional when 50 prompts is tight or the crawler log becomes a question, because Essential has no listed crawler-log allowance. The two jumps are about capacity and depth, and they happen at different times for different shops.

Allow the bots on your service pages. A blocked fetch is the cheapest way to stay invisible.

FAQ

Should a small business start on Otterly?

To prove mentions exist, yes. To run Gemini without an add-on, no. Essential is the three-engine start.

Is Explore enough?

Only for ChatGPT. Ten prompts, one engine. The title names three engines.

Is $29 cheaper than $95?

Not after the Gemini add-on, and not if you need daily refresh and traffic. Price the add-on first.

What to do this week

Write 15 local and category prompts. Service, city, and one versus query.
Trial Otterly if you have never measured AI. Treat Lite as a proof.
Load the same list into Promptwatch Essential with Gemini on.
Price Otterly with the Gemini add-on before calling $29 cheaper.
Allow the bots on your service pages. Check robots.txt before you blame the model.