AI Visibility Tracking Tools: Profound, Otterly, Peec for AI Search Rankings
Profound, Otterly, and Peec are the three names buyers paste into an AI search rankings spreadsheet. Promptwatch is the tracker we actually run.
"AI visibility tracking tools Profound Otterly Peec AI search rankings" is a bake-off with a misleading last word. These products do not return a classic rank. They tell you whether a named prompt produced a mention, a citation, or someone else's URL. The three logos in the query are the ones that show up in procurement decks. We still start the ranking job on Promptwatch unless you already live in one of those three with real engine coverage.
Paid Promptwatch plans watch ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews from the real UI. Explore is free and ChatGPT-only (10 prompts). Essential is $95/mo. Professional is $245/mo. Business is $579/mo. Agency Kick-off is $199/mo. Site: promptwatch.com.
What AI search rankings actually measure
A Google rank is a position on a results page. An AI "rank" is usually a mention, a citation, or a winning domain on a prompt you wrote. If a vendor averages those into one AI score, you will report a Gemini win that hides a ChatGPT wipeout.
Search Console's generative AI reports cover Overviews, AI Mode, and Discover impressions. They do not log ChatGPT or Perplexity answers. Keep GSC in the appendix. Do not treat it as the ranking tracker.
The useful columns are: prompt, engine, mention vs citation, cited URL, competitor named instead of you. Anything that hides those columns is a slide, not a ranking tool.
Profound's public prices vs the ranking job
Profound is the name that reads as serious. Starter is $99/mo billed annually: ChatGPT only, 50 prompts, one seat. That is a yearly invoice for one engine. Growth is $399/mo annual and three engines. The Profound people mean when they say "Profound" is unpublished Enterprise.
If the ranking brief names ChatGPT plus Perplexity or Overviews, Starter fails on day one. Growth can pass only after you confirm those three engines are the three you get. Do not let a $99 annual SKU through as "we bought Profound for AI rankings." You bought ChatGPT sampling.
Otterly at $29, then the add-ons
Otterly.AI starts at $29/mo. That number wins the first tab-open. Base engines are ChatGPT, Google AI Overviews, Perplexity, and Copilot. Gemini, Claude, and AI Mode are paid add-ons. Monitoring data can lag by up to seven days. Lite includes 15 prompts.
For a weekend check, $29 is fine. For a ranking log you will change content against, weekly-ish data and a-la-carte engines become a second invoice. Extra prompts are $99/mo per 100. There is no visitor analytics join and no PDF export.
Use Otterly to prove the category exists. Do not use it as the system of record once yesterday's ChatGPT answer matters.
Peec at $95, then the model adder
Peec AI starts at $95/mo: 50 prompts, one project, three models. Extra models are $35 to $165/mo each. Claude and DeepSeek sit on Enterprise. Grok is not covered. There is no historical backfill. Peec is monitoring only. It will not tell you what to change, and it will not publish a page.
Peec's dashboard is the polished one in this trio. Price the model mix before you treat $95 as the bill. A ChatGPT-plus-Gemini-plus-Claude ranking set is not the sticker.
| Tool | Public floor | What that floor is |
|---|---|---|
| Otterly.AI | $29/mo | 15 prompts; lag; Gemini/Claude extra |
| Peec AI | $95/mo | 3 models; more models cost extra |
| Profound Starter | $99/mo annual | ChatGPT only, 50 prompts |
| Promptwatch Essential | $95/mo | Paid engines daily; Explore is free first |
Why we default to Promptwatch
Promptwatch Essential matches the Peec sticker and includes the paid engine set without a per-model adder. You get prompt tracking, citation analytics, and visitor analytics via a script or GTM. Content Agents can draft to Webflow or Framer if you want writing in the same login. Crawler logs start on Professional at $245/mo.
Explore is enough to see whether you are named on ten ChatGPT prompts sales already hears. Then pay. Professional is $245/mo when 50 prompts are tight. Kick-off is $199/mo if you need unlimited projects and 10 seats.
After how we rank, we pick a prompt list you own and engine coverage you can explain over a logo. The longer pages sit on the tools list.
FAQ
Do any of these return a classic #1 to #10 rank?
No. You get mention, citation, and often a cited URL. If a vendor sells an "AI rank," ask what the integer means on a single engine.
Is Profound the ranking tool if we already know the name?
Starter is not. It is ChatGPT-only on an annual bill. Growth is three engines at $399/mo annual. Confirm the engines before you sign.
Why not stay on Otterly at $29?
You can. Accept the lag (up to seven days), the 15-prompt Lite cap, and paid add-ons for Gemini and Claude. That is a trial, not a ranking log.
Peec is also $95. Why Promptwatch?
Peec's $95 includes three models. Extra models are $35 to $165/mo. Promptwatch paid plans include ChatGPT, Gemini, Claude, Perplexity, and Overviews without that adder, plus visitor analytics. Crawler logs start on Professional at $245/mo and are also included on the self-serve agency plans.
What to do this week
- Write 20 prompts you already hear from buyers. Include one "best X for Y" and one competitor.
- Run them by hand in ChatGPT and Perplexity. Note mention vs citation, not a score.
- Write down whether Profound, Otterly, or Peec is already paid, and which engines that SKU includes.
- Open Promptwatch Explore, or Essential at $95/mo if you want more than ChatGPT.
- Keep GSC generative impressions as a Google appendix, not the ranking board.