Keyword.com AI Visibility vs Promptwatch (2026): Metered credits or a full GEO platform?
Keyword.com sells AI visibility in credits from $9.80/mo. Promptwatch starts free, then $95/mo with visitor analytics. What each one buys and who should pick which.
Keyword.com AI Visibility is the cheapest way we know of to put AI answer tracking next to an existing rank tracker. Promptwatch costs more once you pay, but it measures things Keyword.com doesn't try to measure. The two are less direct rivals than they look, and which one you want depends on whether AI search is a report line or a channel you have to grow.
Keyword.com has been a Google rank tracker for a long time (its site lists a 2011 founding date and a Las Vegas address). The AI module was added on top, and the product still reads that way: an AI panel inside a rank tracking account, billed per run.
Snapshot comparison
| Keyword.com AI Visibility | Promptwatch | |
|---|---|---|
| Entry price | $9.80/mo for 20 credits ($94/yr) | Explore free; Essential $95/mo |
| Pricing model | Credits per prompt run, per engine; reset monthly, no rollover | Plan limits on prompts, responses and events |
| Top published package | 2,000 credits at $180/mo; custom from $490/mo | Business $579/mo; agency plans $199 to $799/mo |
| Engines | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot (docs) | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode |
| Seats and projects | Unlimited | Limits by plan; agency plans have unlimited projects and 10 seats |
| API and MCP | Both on every plan | REST API v2 and MCP server |
| AI crawler logs | Not published | Agent Analytics from Professional ($245/mo) |
| AI-referred conversions | Not published | Visitor analytics on paid plans |
| Trial | 14 days, no card | 7 days on Essential and Kick-off |
Keyword.com's case
The credit model is simple once you see the arithmetic. On the pricing calculator, each chat-app engine costs 0.25 credit per run, and a weekly schedule counts as four runs a month. One prompt checked weekly on four chat engines therefore uses 4 credits. The $9.80 entry covers about five such prompts. At the other end, 2,000 credits for $180 covers roughly 500 prompts on the same weekly, four-engine setup, which is a lot of checks for the money.
Each run stores the full citation list, sentiment, competitor co-mentions and a timestamped snapshot of the answer. For Perplexity it also records source-panel position. Agencies get unlimited users and projects, live read-only shared reports, Looker Studio, an API and an MCP server that the docs describe as 56 tools. White-label reports cost $29 a month extra.
There are traps. Credits reset every month and don't roll over. The calculator bills Claude, Perplexity Sonar, Mistral, DeepSeek and Grok as API models at 1 credit per run, four times the chat-app rate, so a wide panel gets expensive fast. And Perplexity shows up as a 0.25-credit engine in the docs but only as the Sonar API in the calculator. Price your real panel before you buy a package.
Promptwatch's case
Keyword.com tells you whether the engine mentioned or cited you. It doesn't publish anything about what happened next, and that is the gap Promptwatch fills.
Essential at $95 a month includes 50 prompts, 6,000 responses and 200K visitor events, so AI-referred visits and their conversions are tracked from the first paid plan. Prompts come with search volumes, difficulty scores and query fan-outs, which helps you pick which prompts deserve the budget at all. Citation analytics goes down to page level and splits out Reddit and YouTube citations.
Professional at $245 adds the piece most rank-tracker add-ons skip: Agent Analytics, with 25M crawler logs, showing which AI bots fetched which pages and where they hit errors. Essential has no listed crawler-log allowance. Content Agents can then write and publish pages to Webflow or Framer to close the gaps the data shows.
Where Keyword.com genuinely wins
Price per check is the obvious one. If all you need is "were we mentioned this week, and who was cited instead", Keyword.com does it for less than any Promptwatch paid plan. Unlimited seats and projects also suit an agency that wants clients logged in. And if rank tracking already lives in Keyword.com, the 360° Visibility plan (from $33/mo, 1,000 keywords and 15 credits) keeps Google and AI data in one account.
Who should pick which
Pick Keyword.com if you are an SEO agency already tracking rankings there and a client asks for a small AI panel. Keep the engine list short, stay on weekly runs, and watch the meter.
Pick Promptwatch if someone has to answer whether AI search drives revenue, or if you plan to change pages based on what the data shows. Crawler logs and conversion tracking are what turn a mention count into a decision. Start on the free Explore tier, then move to Professional when you want the bot data.
Verdict
Keyword.com is a fair, metered panel and good value for light tracking. It doesn't answer the questions a growing AI search program runs into after the first month. Promptwatch does, so it is our recommendation for anyone treating AI search as a channel. Agencies on a budget can reasonably run both, using Keyword.com for cheap client panels and Promptwatch for the accounts where AI traffic matters.
FAQ
How many prompts does Keyword.com's $9.80 plan cover?
About five prompts checked weekly on four chat-app engines. The plan buys 20 credits, not a prompt count, so more engines or faster refreshes shrink that number.
Does Keyword.com include an API?
Yes. The AI Visibility API and an MCP server are included on every plan.
Is Promptwatch Essential enough for crawler logs?
No. Essential includes visitor analytics but no crawler-log allowance. Agent Analytics starts on Professional at $245 a month and on the agency plans.