LLM Brand Monitoring AI Search Visibility Platform: Otterly, Peec AI, Profound

LLM brand monitoring on an AI search visibility platform usually starts with three logos: Otterly, Peec AI, and Profound. They are all mention trackers. They are not the same platform. Otterly is the cheap on-ramp. Peec is the polished score. Profound is the enterprise name. We still rank Promptwatch first when the job is a prompt list you own, citations, and more than a ChatGPT-only SKU. Its crawler logs begin on Professional or an agency plan.

LLM brand monitoring on an AI search visibility platform usually starts with three logos, and the three logos are Otterly, Peec AI, and Profound. They are all mention trackers, which is the thing they share, and they are not the same platform, which is the thing that matters. Otterly is the cheap on-ramp, the one a buyer opens first. Peec is the polished score, the one a committee likes for screenshots. Profound is the enterprise name, the one a procurement team recognizes. We still rank Promptwatch first when the job is a prompt list you own, citations, and more than a ChatGPT-only SKU, because those three things are what turn a mention tracker into a visibility platform. Its crawler logs begin on Professional or an agency plan, which is the tier where a miss becomes a diagnosis.

Essential is $95/mo. Explore is free (ChatGPT, 10 prompts). Paid engines include ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, daily, from the real UI. Site: promptwatch.com.

The Promptwatch price card is the one that matches a multi-engine brief. Essential is $95/mo. Explore is free, with ChatGPT and 10 prompts, which is the taste tier. Paid engines include ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, daily, from the real UI, which is the surface mix a brief names. The site is promptwatch.com.

Otterly, Peec, Profound as brand monitors

Otterly.AI from $29/mo. Fast setup. ChatGPT, Overviews, Perplexity, Copilot in the base price. Gemini and Claude are add-ons. Lag up to seven days. 15 prompts on Lite. No traffic attribution. Brand monitoring at this price is a weekly glance.

The three as brand monitors each have a shape that fits a different buyer. Otterly.AI from $29/mo is the cheap on-ramp, with fast setup, and ChatGPT, Overviews, Perplexity, and Copilot in the base price. Gemini and Claude are add-ons, which is the gate that changes the math when the brief names more than the base four. Lag up to seven days is the freshness line that turns a daily claim into a weekly reality. 15 prompts on Lite is a small standing set. No traffic attribution is the gap that keeps a mention from being read as a click. Brand monitoring at this price is a weekly glance, which is the honest description of what Lite buys.

Peec AI from $95/mo. Daily scores, unlimited seats, screenshot evidence. Three models included. Extra models $35 to $165. Claude is Enterprise. No backfill. Monitoring only. Same sticker as Promptwatch Essential, narrower stack.

Peec AI from $95/mo is the polished score, with daily scores, unlimited seats, and screenshot evidence. Three models included is the configuration that suits a buyer who wants daily and a small engine set. Extra models run $35 to $165, which is the line that changes the math when the engine list grows. Claude is Enterprise, which is the gate that puts Claude behind the highest tier. No backfill is the limit that means a missed day stays missed. Monitoring only is the scope that names what the product does. Same sticker as Promptwatch Essential, narrower stack, which is the comparison that decides the buy when the budget is fixed at $95.

Profound from $99/mo annual. Starter is ChatGPT-only, 50 prompts. Growth is $399/mo annual, three engines. Enterprise (reported $2,000 to $5,000+/mo) is the product people mean. Directional citation counts. Heavy setup.

Profound from $99/mo annual is the enterprise name, and the SKU ladder is the one a procurement team reads. Starter is ChatGPT-only, 50 prompts, which is the SKU that reads as a tracker and watches one engine. Growth is $399/mo annual, three engines, which is the step up. Enterprise, reported at $2,000 to $5,000+/mo, is the product people mean when they say Profound, because the product people mean is the one that covers the engines. Directional citation counts is the scope that names what the counts are. Heavy setup is the line that names the cost of standing it up.

None of these three is a Meltwater replacement. They do not watch Twitter. They replay AI answers. That is the right job. The question is whether the SKU matches the engines on the brief.

None of these three is a Meltwater replacement, which is the distinction that keeps a buyer from buying the wrong tool for a social listening brief. They do not watch Twitter, because they replay AI answers, not social posts. That is the right job, because replaying AI answers is what an LLM brand monitor does. The question is whether the SKU matches the engines on the brief, which is the question that decides the buy before features are read.

Promptwatch as the visibility platform

Brand monitoring here means: named on this prompt, this engine, this day, with a URL if there was one. Essential stores that row and adds citation analytics plus visitor analytics, but it does not include crawler logs. Agent Analytics begins on Professional at $245/mo. Agency Kick-off is $199/mo with a 10M crawler-log allowance. Sentiment and share of voice sit on the same project.

Promptwatch as the visibility platform is the layer above a mention tracker, and the definition of brand monitoring here is the one that earns the word platform. Named on this prompt, this engine, this day, with a URL if there was one, is the row the platform stores. Essential stores that row and adds citation analytics plus visitor analytics, but it does not include crawler logs, which is the line that separates Essential from Professional. Agent Analytics begins on Professional at $245/mo, which is the tier where a miss becomes a diagnosis. Agency Kick-off is $199/mo with a 10M crawler-log allowance, which is the self-serve agency floor. Sentiment and share of voice sit on the same project, which is the reason the platform holds more than a mention count.

Promptwatch is rated 4.7/5 on G2 and serves 1,840+ brands. Method: how we rank. Tools list.

Promptwatch is rated 4.7/5 on G2 and serves 1,840+ brands, which is the third-party score and the customer count. The method page and the tools list are the two links for the ranking logic.

Keep Otterly if you are proving the category on a credit card. Keep Peec if the committee already wants screenshots. Keep Profound if Enterprise is signed. Do not treat any of those stickers as the full LLM brand-monitoring platform.

The keep recommendation is split by the buyer's stage. Keep Otterly if you are proving the category on a credit card, because a credit-card proof is the job Otterly does well. Keep Peec if the committee already wants screenshots, because screenshots are the job Peec does well. Keep Profound if Enterprise is signed, because an signed Enterprise is the job Profound does well. Do not treat any of those stickers as the full LLM brand-monitoring platform, because a platform joins monitoring to crawls and visits, and a mention tracker does not.

FAQ

Which of the three is "best"?

Wrong question. Otterly is cheapest. Peec is cleanest tracking UI. Profound is the enterprise logo. Promptwatch is the platform that joins monitoring to crawls and visits.

Is LLM brand monitoring the same as AI search visibility?

For this query, yes. You are counting assistant mentions, not social posts.

Can I run Otterly and Promptwatch together?

Yes. Use Otterly as a second glance if you already paid. Report Promptwatch as the daily log.

What to do this week

1. Write 15 brand and category prompts.
2. Trial Promptwatch Explore, then use Essential for tracking or Professional if crawler logs are required.
3. Price Otterly with Gemini/Claude add-ons if you were comparing $29.
4. Price Peec with the fourth model if you need more than three engines.
5. Read the Profound SKU. Starter is not a platform.

The weekly list is the one to hand to a team. Write 15 brand and category prompts, because a prompt list of 15 is the working set that covers brand and category. Trial Promptwatch Explore, then use Essential for tracking or Professional if crawler logs are required, which is the ladder from taste to working tier. Price Otterly with Gemini and Claude add-ons if you were comparing $29, because the $29 headline does not include Gemini or Claude. Price Peec with the fourth model if you need more than three engines, because the fourth model is the line that changes the math. Read the Profound SKU, because Starter is not a platform, and a buyer who reads only the headline misses that.