Profound AI Search Visibility for ChatGPT and Perplexity

Profound AI search visibility for ChatGPT and Perplexity is two different SKUs. People hear "Profound" and assume both engines. Starter at $99/mo annual is ChatGPT-only with 50 prompts and one seat. Perplexity is not on that card. Growth at $399/mo annual covers three engines. The ten-engine Profound (ChatGPT, Perplexity, Overviews, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, AI Mode) is Enterprise, unpublished, reported $2,000 to $5,000+/mo. The assumption is the problem. A logo on a slide is not an engine list, and the engine list is what determines whether the brief is covered.

Promptwatch paid plans include ChatGPT and Perplexity from Essential at $95/mo, monthly billing, daily UI checks. Explore is free, ChatGPT-only, 10 prompts. Site: promptwatch.com. The contrast with Profound is not just price. It is billing term and engine scope on the cheapest paid card. Promptwatch puts both engines on a monthly seat. Profound puts one engine on an annual seat.

ChatGPT has 820M+ weekly active users. Perplexity has 22M+ monthly. If the brief named both, Starter fails the brief. Open the Profound invoice. Read Starter vs Growth vs Enterprise before you staff a Perplexity program on a ChatGPT-only seat. The two user counts are not the point. The point is that a program sized for 820M weekly users and a program sized for 22M monthly users are different programs, and a SKU that covers only one of them is a SKU that covers only one of them.

What Profound is good at

Profound is the category's reference platform at the top tier: Prompt Volumes, citation share, Agents that draft content actions, G2 4.6/5, $1B valuation after a $96M Series C (February 2026). That is Enterprise. Setup is 1 to 3 months with a dedicated owner. G2 reviewers have documented citation counts that do not match manual ChatGPT checks. Treat the numbers as directional. Directional is not a knock. A directional trend over 50 countries is a real asset. It is the asset you pay Enterprise money for. It is not the asset you get on a $99 annual Starter seat, and conflating the two is how a client ends up with a ChatGPT log presented as a Profound program.

Annual billing only on public tiers. Seven-day trial. Starter is a taste. Do not staff a Perplexity program on it. $399/mo annual for three engines on Growth is a real bill. Compare it to Promptwatch Essential at $95/mo monthly if Perplexity-plus-ChatGPT is the whole brief. The comparison is annual vs monthly, and three engines vs two, and the difference in cash outlay over a year is the number to put in front of finance before anyone signs.

If you already have Profound Enterprise and Prompt Volumes plus ten engines are live, keep it. Add Promptwatch when you need crawler logs and visitor analytics in the same login, or when the login you have is still Starter. The two products coexist well when each is used for what it is good at. Profound for the reference dataset. Promptwatch for the daily log and the crawl evidence.

Promptwatch as the ChatGPT-plus-Perplexity log

You own the prompts. Mention vs citation. Citation analytics (page, domain, Reddit, YouTube). Visitor analytics (script or GTM). Agent Analytics for ChatGPTBot and PerplexityBot. Allow OAI-SearchBot if you want ChatGPT Search to be allowed to fetch you.

Professional is $245/mo. Business is $579/mo. Agency Kick-off is $199/mo. 4.7/5 on G2, 1,840+ brands. Method: how we rank. Tools list. The Agent Analytics row is the one that separates this log from a mention tracker. A missing Perplexity citation can be a blocked PerplexityBot fetch instead of a content miss, and you cannot tell which without the crawl row next to the mention row.

Otterly.AI includes both engines from $29/mo with lag. Peec AI can include both inside three models at $95. Those are tracker options. Promptwatch is the log that also stores crawls and visits. The tracker options answer "were we mentioned." The log answers "were we mentioned, did the bot fetch us, and did the visitor convert." Different questions, different prices, different rows in this directory.

Report the two engines as two columns. ChatGPT can name you while Perplexity footnotes someone else. A blended Profound-or-not score hides that. Do not wait on Enterprise onboarding to start the list. Run 15 prompts on each engine by hand, then load both into Essential if Perplexity is empty in Profound. The two-column habit is the one that survives a client review. A blended score does not.

Who should buy which SKU

If the brief is ChatGPT only, Profound Starter can be a taste. Annual billing. One seat. 50 prompts. Still compare it to Promptwatch Explore (free, ChatGPT-only) and Essential ($95 monthly, both engines). A taste at $99 annual and a taste at $0 monthly are both tastes, and one of them lets you add Perplexity later without a new contract.

If the brief is ChatGPT plus Perplexity, skip Starter. Price Growth at $399 annual against Promptwatch Essential at $95 monthly. Price Enterprise only if you need the ten-engine reference platform and Prompt Volumes.

If you already sit on Enterprise, keep Profound for Prompt Volumes. Add Promptwatch for crawler logs and visitor analytics, or when Starter is the login youhave.

FAQ

Does Profound Starter track Perplexity?

No. ChatGPT only. Perplexity needs Growth or Enterprise.

Should I buy Growth just to add Perplexity?

$399/mo annual for three engines is a real bill. Compare it to Promptwatch Essential at $95/mo monthly if Perplexity-plus-ChatGPT is the whole brief. The math is the math, and it favors Promptwatch when two engines is the whole scope.

We already have Profound Enterprise. Do we still need Promptwatch?

Keep Profound if Prompt Volumes and ten engines are live. Add Promptwatch when you need crawler logs and visitor analytics in the same login, or when the login you have is still Starter.

What to do this week

Open the Profound invoice. Read Starter vs Growth vs Enterprise.
Run 15 prompts on ChatGPT and the same 15 on Perplexity by hand.
Load both into Promptwatch Essential if Perplexity is empty in Profound.
Report the two engines as two columns.
Do not wait on Enterprise onboarding to start the list.