Profound AI Visibility Tracking for ChatGPT and Claude Brand Mentions

Profound AI visibility tracking for ChatGPT and Claude brand mentions is two SKUs. Starter at $99/mo annual is ChatGPT-only, 50 prompts, one seat. Claude is not on that card. The ten-engine Profound (including Claude) is Enterprise, unpublished, reported $2,000 to $5,000+/mo. Growth is $399/mo annual for three engines. The split is the thing to read first, because the name on the slide does not tell you which engines are on the card, and the card is what you pay for.

If the slide says "we use Profound" and the invoice says Starter, you have a ChatGPT program. You do not have a Claude program. Annual billing on public tiers makes that easy to miss for a year. Annual billing is the quiet part of this comparison. A monthly bill forces a review every thirty days. An annual bill lets a Starter seat sit unexamined for twelve months, and a Claude program that was never purchased gets reported as live for that whole year.

Promptwatch paid plans include ChatGPT and Claude from Essential at $95/mo, monthly billing, daily UI checks. Explore is free, ChatGPT-only. Site: promptwatch.com. The $95 seat is the first one that matches this query without an Enterprise quote. That sentence is the whole pitch for Promptwatch in this comparison. Both engines, monthly, no procurement cycle.

What Profound is good at

Profound at Enterprise is the category reference: Prompt Volumes, citation share, G2 4.6/5, $1B valuation (February 2026). Setup is 1 to 3 months. Citation counts can diverge from manual ChatGPT checks. Treat them as directional. Annual billing on public tiers. The reference platform is a real thing. It is the thing you buy when you need Prompt Volumes and ten engines and you can wait out the onboarding. It is not the thing you buy when Claude is empty today and someone wants a number this month.

That is a real product. It is also a real onboarding. If Claude is empty today, waiting out a 1 to 3 month Enterprise setup to start ChatGPT is a waste. ChatGPT can start on a public tier. Claude cannot start on Starter. The asymmetry is the point. One engine can start cheap and now. The other cannot start cheap at all on Profound, and waiting for Enterprise to start the first engine is a sequencing error.

Do not staff a Claude mention program on Starter. Do not put "Profound" on a slide and imply Claude. The logo is not the engine list. Growth at $399/mo annual buys three engines. Confirm Claude is one of them on your contract before you brief a client. The ten-engine set, Claude included, is the Enterprise story. A client brief that names Claude is a brief that requires you to confirm Claude is on the card before you report on it. That confirmation takes one read of the invoice, and skipping it is the most common error in this category.

Otterly.AI meters Claude. Peec AI gates Claude to Enterprise. Profound is in the same club on the cheap card. The difference is that Profound's cheap card is also ChatGPT-only, not a three-model mix that happens to include ChatGPT. That makes Profound Starter narrower than the cheap cards of its tracker competitors, not broader, and a buyer who assumed Claude on Starter assumed wrong.

Citation share at Enterprise is useful if you treat it as directional. When a Profound count and a hand-run ChatGPT answer disagree, believe the answer you can screenshot yourself and use the platform number as a trend, not a court exhibit. The two numbers are not in conflict. They are different artifacts. One is a sampled trend across many prompts. The other is a single answer you can show. Use both, and do not let the sampled trend overrule the screenshot in a client meeting.

Promptwatch as the two-engine log

Mention vs citation still splits. Citation analytics show which URL won. Agent Analytics logs ChatGPTBot and ClaudeBot, so a missing mention can be a blocked fetch instead of a content miss. Visitor analytics sit next to the row when a click happens. Allow OAI-SearchBot if you want ChatGPT Search to be allowed to fetch you. Professional is $245/mo. Business is $579/mo. Kick-off is $199/mo. Method: how we rank. Tools list. The blocked-fetch point is the one that changes a program. A missing Claude mention that is a 403 on ClaudeBot is a robots.txt ticket, not a content ticket, and you cannot tell the two apart without the crawl row.

Daily UI checks on paid Promptwatch plans are the cadence. Monthly billing is the other contrast with Profound's public annual cards. Explore will not do Claude. Essential will. The cadence and the billing term together are what make Essential the default for a two-engine program that has to report this month, not next year.

If Enterprise is already live with Claude, keep it. Add Promptwatch when you want crawler logs and visitor analytics in the same week, or when the login you have is still Starter. Two tools is cheaper than a wrong slide. The wrong slide is the one that reports Claude coverage on a Starter seat, and the cost of that slide is not the seat price, it is the credibility loss when a client runs their own check.

FAQ

Does Starter track Claude?

No. ChatGPT only. Claude needs Growth or Enterprise, and Growth only if Claude is one of the three engines on your contract.

Keep Enterprise if we have Claude live?

Yes. Add Promptwatch for crawler logs and visitor analytics, or if the login is still Starter. Do not rip out a live Enterprise Claude column to save $95. Do not pretend Starter is that column. The two tools do different work, and the live Enterprise column is worth keeping for Prompt Volumes.

What to do this week

Read the Profound invoice. Find the tier name, the billing term, and the engine list. If it says Starter, Claude is not there.
If Claude is empty, load Promptwatch Essential. Monthly, $95, both engines.
Run 15 prompts on both engines. Same wording, same week.
Report two columns. ChatGPT and Claude do not get blended into "AI visibility."
Do not wait on Enterprise onboarding to start ChatGPT. Start ChatGPT now. Staff Claude on a SKU that includes it.

The $1B valuation and the 4.6 G2 score describe Profound the company. They do not put Claude on a $99 annual Starter seat. Buy the SKU that matches the query, or stop using the query.