Promptwatch Brand Plans vs Agency Plans: Which One Fits Your Setup?
Brand plans cap prompts and include content tools. Agency plans give unlimited prompts and projects but cap responses. How to pick by what you actually run.
Promptwatch sells two families of plan, and they are built on different logic. Picking the wrong family is a more expensive mistake than picking the wrong tier inside the right one, so it is worth getting that choice right first.
Prices below are the USD monthly figures from Promptwatch's own published plan information as of late October 2026. Annual billing is twelve months for the price of ten. Check the live pricing page before you buy, since plans change.
The logic of each family
Brand plans are limited by prompts, projects and seats. You track a defined number of prompts for your own brand, and the higher tiers add content tooling.
Agency plans flip that. Projects and prompts are unlimited, and seats are ten. The limit is responses, the volume of AI answers collected each month, plus Agent Credits, visitor events and crawler logs.
That one difference explains most of the decision. If you have one brand and want depth, brand plans fit. If you have many clients and want breadth, agency plans fit.
Brand plans at a glance
| Plan | Price | Prompts | Responses | Notable inclusions |
|---|---|---|---|---|
| Explore | Free | 10 | 310 | ChatGPT only |
| Essential | $95 | 50 | 6,000 | Site audit (1,500 pages), 360 Insights, content gap analysis |
| Professional | $245 | 150 | 18,000 | Crawler logs (25M), 5 AEO articles, knowledge base, custom reports |
| Business | $579 | 350 | 42,000 | Content Agent, city tracking, Shopping Insights, Ads Radar, audit log, 100M crawler logs |
Two points that catch buyers. Essential has no crawler logs, which start on Professional. And the automated Content Agent, state and city tracking, local coordinate targeting, Shopping Insights and Ads Radar all begin at Business.
Agency plans at a glance
| Plan | Price | Responses | Crawler logs |
|---|---|---|---|
| Kick-off | $199 | 10,000 | 10M |
| Growth | $399 | 25,000 | 25M |
| Scale | $799 | 65,000 | 100M |
Every agency plan includes unlimited projects, pitch projects and prompts, ten seats, all models, Agent Chat, country, state and city tracking, Ads Radar, visitor analytics, crawler logs, site audit, content gap analysis, custom reports, a Looker Studio connector, and MCP and API access.
What agency plans do not include: AEO articles, the knowledge base, the 360 Insights dashboard, Shopping Insights and the automated Content Agent. If your agency wants to run scheduled content publishing for clients, agency plans are not where it lives, and you will need a different arrangement.
Coordinate targeting and the audit log are on Scale only.
Decide by your actual shape
One brand, small team, learning. Start on Explore to test the workflow on ChatGPT. Move to Essential for all models and more prompts. If you need to know why visibility moves, you will want crawler logs, which means Professional.
One brand, content-driven. Professional adds AEO articles, a knowledge base and crawler logs. Business adds the Content Agent for scheduled publishing against gaps.
One brand, local or ecommerce. Business, since city tracking, coordinate targeting and Shopping Insights live there.
Agency with several clients. Agency plans, since unlimited projects and prompts are what you are buying. Pick the tier by response volume, not by client count.
Consultant with a few clients. Compare both. A few clients with modest panels might fit brand plans, but each brand plan covers a limited number of projects, so agency pricing may be cleaner.
Estimating response volume for an agency
Responses are the real constraint. A rough way to size: count prompts across clients, multiply by models and by how often each runs, and compare to the tier. Because panels run daily per model, prompts across many clients add up quickly.
Do not assume unlimited prompts means unlimited tracking. Responses cap the practical volume, and Promptwatch alerts you at 85% of a quota. If you routinely hit it, consider a higher tier or fewer, better prompts.
What about trials
The 7-day free trial applies to monthly billing only, and covers Essential, Professional, Agency Kick-off and Agency Growth. Business and Agency Scale have no trial. That affects how you test. To evaluate Business features, you will probably want to test the underlying workflow on Professional first.
Add-ons and white label
Extra Agent Credits are available as add-ons across paid brand and agency plans, and extra AEO articles on Professional and Business. Yearly add-ons are 20% off.
White-label workspaces and a client portal are described for agencies, along with branding on PDF exports and schedules. The published information does not tie white-label to a particular plan, so confirm with Promptwatch before you promise it to a client. Slack briefings are not available on white-label workspaces.
Enterprise
If you need custom volumes, SSO, audit logs, managed content workflows or a dedicated success manager, there is an Enterprise arrangement with tailored pricing. The managed Agentic AI Search Optimization service is included with Business and tailored for Enterprise.
Common mistakes
- Buying Essential and expecting crawler logs.
- Buying agency plans and expecting content automation.
- Choosing by price alone and discovering later the feature you needed starts a tier up.
- Skipping the trial. A week on real data teaches more than any comparison table.
The recommendation
Choose the family by shape: one brand goes on brand plans, many clients go on agency plans. Then choose the tier by the one feature you cannot do without, whether that is crawler logs, content automation or city tracking. Promptwatch publishes the full matrix, and for most single-brand teams in our directory we would start with Professional if diagnosis matters, or Essential if you only need monitoring. Confirm current prices at promptwatch.com before you decide.