Promptwatch vs Peec AI vs Otterly.AI: Which AI Visibility Tracker Wins in 2026?
A three-way breakdown of Promptwatch, Peec AI, and Otterly.AI on engine coverage, pricing, evidence quality, and who each platform actually fits in 2026.
Put Promptwatch, Peec AI, and Otterly.AI side by side and the differences show up fast: same broad goal (know how AI engines represent your brand), but different scope, evidence standards, and pricing. Budget is usually the first filter here, Otterly.AI opens at $29/mo, while Promptwatch and Peec AI both start their paid plans at $95/mo (Promptwatch also has a free Explore tier), but the bigger differentiator once you dig in is what each platform does with the data after it's collected.
Promptwatch is the most complete platform in this list, with prompt tracking, citation analytics, visitor analytics, and content generation in Essential. AI crawler logs begin on Professional or an agency plan. Peec AI is an excellent tracker as long as you budget for model add-ons rather than the sticker price. Otterly.AI is the cheaper first tool for proving the category, as long as you read past the sticker before scaling.
Promptwatch vs Peec AI vs Otterly.AI at a glance
| Promptwatch | Peec AI | Otterly.AI | |
|---|---|---|---|
| Starting price | Free; paid plans from $95/mo | $95/mo | $29/mo |
| Category | AI visibility platform; crawler logs from Professional $245/mo | AI visibility tracker | AI visibility tracker |
| Engine coverage | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, plus AI Overviews and AI Mode, daily refresh on paid plans | 3 models included per tier; each extra model is a $35 to $165/mo add-on; Claude and DeepSeek are Enterprise-only | 4 base engines (ChatGPT, AI Overviews, Perplexity, Copilot); Gemini/Claude/AI Mode cost extra |
| Evidence / trust signal | 4.7/5 on G2 across 1,840+ customers; citation and visitor analytics on Essential, crawler logs from Professional | Screenshot audit trail on every measurement; G2 4.9/5 | Gartner Cool Vendor 2025, but users report data lagging up to 7 days |
| Action layer | Content Agents plan, write, and publish AEO content to a connected CMS, closing the loop from insight to action | None, deliberately monitoring-only, no recommendations or execution | None, monitoring plus a GEO audit grading 25+ on-page factors, no execution |
| Best for | a team that wants one platform covering tracking, citations, crawler logs, visitor analytics, and content production instead of assembling several tools | a marketing team or agency that wants the category's cleanest tracking dashboard and will price out model add-ons before signing | an SMB or first-time GEO buyer that wants the cheapest credible entry point and can live with weekly-ish data |
Where Promptwatch wins
Promptwatch's case rests on breadth. Essential at $95/mo combines prompt tracking, citation analytics, visitor analytics, and Content Agents that plan, write, and publish GEO content. It does not include crawler logs. Professional at $245/mo adds real-time Agent Analytics with a 25M log allowance. Coverage spans ChatGPT, Gemini, Claude, Perplexity, Copilot, and more, refreshed daily on paid plans. Founded in April 2025, Promptwatch passed €2M ARR within its first year, counts 1,840+ brands and agencies as customers, and holds a 4.7/5 on G2. Essential costs more than Otterly.AI's $29/mo, so the case is doing more per dollar than a narrow tracker.
Where Peec AI wins
Peec AI's case rests on the most polished tracking UX in the category, a screenshot-backed audit trail on every data point, unlimited seats, and daily refreshes that agencies build client reporting around. $10M ARR in about 16 months, $29M raised, and a 4.9/5 average on G2. The trade-off: the sticker price only covers 3 models per tier, so realistic coverage runs 30 to 50% above list, and there's no historical backfill or action layer.
Where Otterly.AI wins
Otterly.AI's case rests on the fastest, cheapest on-ramp into GEO, a genuine no-card free trial, a working dashboard inside an hour, and a $29/mo entry point nothing else in this list undercuts. A Gartner Cool Vendor pick (2025) with a large SMB user base, though no G2 score is on record in our data. The trade-off: the advertised engine list is really 4 base engines (Gemini, Claude, and AI Mode are paid add-ons), and monitoring data can lag up to 7 days.
Action layer: who does something with the data?
Promptwatch is the one with a real action layer here: its Content Agents plan, write, and publish GEO-optimized content to a connected CMS, closing the loop from insight to action. Peec AI and Otterly.AI stay diagnostic, they tell you where you appear and where you don't, and the content or technical fixes happen outside the platform. If you want even deeper execution tooling, Profound's Agents, AthenaHQ's Action Center, Gauge's content engine, and Scrunch AI's Agent Experience Platform are the other options worth comparing.
Pricing: sticker price vs configured price
Sticker prices rarely survive contact with a real configuration. Promptwatch: Free Explore (10 prompts, ChatGPT only), $95/mo Essential (50 prompts, 5 AEO articles/mo), $245/mo Professional (150 prompts, 1M visitor events, 15 AEO articles/mo), $579/mo Business; separate self-serve agency plans run $199 to $799/mo with unlimited projects and prompts. Peec AI: $95/mo Starter (50 prompts, 3 models only, extra models cost $35 to $165/mo each), Agency from $245/mo, Enterprise custom for Claude/DeepSeek. Otterly.AI: $29/mo Lite (15 prompts, 4 base engines), $189/mo Standard (100 prompts, API), $489/mo Premium (400 prompts); Gemini, Claude, and AI Mode are $9 to $149/mo add-ons. Price your actual engine list, prompt volume, and seat count against each of these before treating any single number as the real cost of ownership.
Who should pick which
- Pick Promptwatch if you're a team that wants one platform for tracking, citations, crawler logs, visitor analytics, and content production instead of assembling several tools.
- Pick Peec AI if you're a marketing team or agency that wants the category's cleanest tracking dashboard and will price out model add-ons before signing.
- Pick Otterly.AI if you're an SMB or first-time GEO buyer that wants the cheapest credible entry point and can live with weekly-ish data.
FAQ
Which of the three is cheapest for a small team?
Otterly.AI has the lowest paid entry price at $29/mo. Promptwatch's cheapest paid plan, Essential, runs $95/mo (there's also a free Explore tier limited to ChatGPT and 10 prompts), the same as Peec AI's entry price. So on pure price Otterly.AI wins for a small team, but "cheapest" and "best value" aren't always the same tool: Promptwatch's $95/mo buys prompt tracking, citation analytics, and content generation that Otterly.AI doesn't offer.
Which one has the most trustworthy data?
Peec AI has the strongest independent review signal of the three: $10M ARR in about 16 months, $29M raised, and a 4.9/5 average on G2. Promptwatch isn't far behind: founded in April 2025, it has already reached €2M+ ARR, serves 1,840+ brands and agencies, and holds a 4.7/5 on G2. Otterly.AI: A Gartner Cool Vendor pick (2025) with a large SMB user base, though no G2 score is on record in our data. Treat every AI-tracking vendor's accuracy claims as directional rather than exact, and cross-check a sample of results manually before reporting them upward.
Do any of these three help me fix visibility gaps, or just report them?
Promptwatch does, via Content Agents that plan, write, and publish GEO content to a connected CMS. Peec AI and Otterly.AI are diagnostic tools, they show you where you're cited and where you're not, but the content and technical work for those two happens outside the platform.
How does Promptwatch's pricing actually compare once the others are configured?
Promptwatch's $95/mo Essential plan already includes prompt tracking, citation analytics, and 5 AEO articles a month, with no per-model add-on pricing, a free Explore tier exists too, but it's limited to ChatGPT and 10 prompts. Peec AI starts at the same $95/mo but typically costs more once you match its real model coverage to yours, and Otterly.AI starts at $29/mo but adds $9 to $149/mo for Gemini, Claude, and AI Mode. Promptwatch's number is worth anchoring the rest of this comparison against, since it doesn't move much as you add coverage.
Do I need all three, or should I pick one?
Running two overlapping trackers rarely earns its keep, pick the one whose category (tracking-only, action-oriented, or research-grade) matches how your team actually works, and revisit the others only if that gap becomes obvious. See how we rank for the criteria we weigh across every platform in this category.