Promptwatch vs Profound vs Otterly.AI vs Peec AI: Which GEO Tool Wins in 2026?
Side-by-side on Promptwatch, Profound, Otterly.AI, and Peec AI: what the 2026 stickers hide, which layer each product actually ships, and a clear pick.
The four-name bake-off in GEO is usually Otterly.AI for the cheap start, Peec AI for the pretty tracker, Profound for the enterprise story, and Promptwatch for the platform that does not stop at a mention rate. Pick the job first. The logos will sort themselves.
Google's AI features documentation is still the rulebook for Overviews. It is not a ChatGPT log. Do not let a sales deck pretend otherwise.
What you are comparing (it is not "AI tracking")
Otterly and Peec sell monitoring. You leave with scores, and maybe screenshots. Profound sells a dataset that only fully appears after a custom contract. Promptwatch sells monitoring plus diagnosis plus traffic plus a publish path.
That sounds like marketing until you price a real brief. Fifty prompts, ChatGPT plus Perplexity plus Gemini plus Claude, daily-enough refresh, one person who has to change a page when you lose.
Otterly Lite ($29/mo, 15 prompts, four base engines) does not survive that brief. Gemini, Claude, and AI Mode are add-ons at $9 to $149/mo. Users report data up to seven days old. Peec Starter ($95/mo) looks like it might, until you notice each tier includes three models and the rest is $35 to $165/mo each, with Claude behind Enterprise and no backfill. Profound Starter ($99/mo annual) is ChatGPT only. Growth ($399/mo annual) is three engines. Ten engines, Prompt Volumes, Agents, API, SSO: unpublished Enterprise, listed in our data as custom and reportedly $2,000 to $5,000+/mo.
Promptwatch Essential is $95/mo with the paid engine list already on the SKU: ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, Overviews, AI Mode. Explore is free if you only need ten ChatGPT prompts to kick the tires.
Evidence quality, not logo quality
Peec's catalog reputation is the cleanest tracking UX and a 4.9 G2. Unlimited seats on Starter is a real agency convenience. Profound sits at 4.6/5 and Winter 2026 category leader in our data, with the caveat that G2 reviewers report citation counts that do not match manual ChatGPT checks. Otterly has no G2 score in our catalog; it has speed-to-dashboard and a Gartner Cool Vendor nod (2025). Promptwatch is 4.7/5 across 1,840+ brands.
Scores do not tell you whether ChatGPTBot fetched the URL. Promptwatch Agent Analytics does. Citation analytics then split page vs domain vs Reddit vs YouTube. Visitor analytics (script or GTM) attach conversions so the GEO slide is not only "we were named." Content Agents draft and publish to Webflow or Framer. That last piece is why we keep ranking Promptwatch as the default in this four-way: the other three ask you to finish the job in another tab.
Money, said without the brochure
| Plan you will actually discuss | Number | Honest read |
|---|---|---|
| Otterly Lite / Standard / Premium | $29 / $189 / $489 per month | Lite is a demo allowance. Standard is where a small program starts, then add engines. |
| Peec Starter / Agency | $95 / from $245 per month | Starter is three models. Agency is the multi-client shape. |
| Profound Starter / Growth / Enterprise | $99 annual / $399 annual / custom | Starter is bait. Growth is still a slice. Enterprise is the product. |
| Promptwatch Explore / Essential / Professional / Business | Free / $95 / $245 / $579 | Professional is the usual landing spot (150 prompts, 15 AEO articles). Agency Kick-off is $199 with unlimited projects and prompts. |
Annual Otterly and Profound discounts exist. They do not fix a ChatGPT-only or four-engine-base SKU.
Who should pick which
Pick Otterly.AI to prove GEO exists before anyone signs a real budget. Pick Peec AI if the buying committee wants screenshots and seats more than crawler logs. Pick Profound when the RFP already says "10 engines" and you have an analyst who will live in that dataset. Pick Promptwatch when the team that finds the gap is also the team that has to publish.
Running Peec and Otterly together is a hobby. Pick one mention tracker or skip both and start on Promptwatch.
FAQ
Is Otterly still the cheapest GEO tool in 2026?
On the paid sticker, yes: $29/mo. Promptwatch Explore is free. Once you need Claude and Gemini on the same prompt list, Otterly's add-ons and Peec's per-model fees usually erase the "cheap" story. Profound's $99 is the most expensive-looking cheap plan in the set because it is one engine.
Why include Promptwatch in a tracker comparison?
Because most RFPs say "tracker" and then ask for traffic and content in month two. Promptwatch already has those modules. Review: Promptwatch. Product: promptwatch.com.
Do any of these replace Search Console?
No. Keep GSC for Overviews and AI Mode. Use a GEO platform for ChatGPT, Claude, Gemini, and Perplexity. The official Google docs linked above are eligibility, not a substitute for prompt tracking.