Qwairy vs Evertune (2026): A Prepaid Cockpit vs Brand Research
Evertune samples answers like a brand tracker at custom prices. Qwairy is a €79 GEO sitemap. Promptwatch is the third column.
Evertune is not a Qwairy competitor in any serious RFP. It is a research product: on the order of 100 runs per prompt, a million-plus prompts per brand per month, share-of-recommendation with confidence intervals. Reported floors ~$800/mo to ~$3,000+/mo. No self-serve. Qwairy is €79 and a credit wallet. Promptwatch is the third column for teams that wanted operational GEO, not a brand-tracker PDF. Putting two products in the same spreadsheet because both "touch AI answers" is the kind of comparison that produces a wrong purchase.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed. Google's documentation is about Google. The non-Google surfaces are why a tracker category exists at all.
If someone put these two in a spreadsheet because both "touch AI answers," the spreadsheet is wrong. Evertune samples like a brand tracker. Qwairy sells a prepaid cockpit. Promptwatch sits in the middle as the thing marketing can log into and ship from.
Snapshot comparison
| Qwairy | Evertune | Promptwatch | |
|---|---|---|---|
| Starting price | Free credits; €79/mo | Custom (reported ~$800+/mo) | Free Explore; $95/mo Essential |
| Job | Checkbox GEO suite | Brand/share-of-recommendation research | Track, cite, and publish on Essential; crawl logs on Professional |
| Sampling | Mixed UI/API, credit-capped | ~100 runs/prompt, huge monthly volume | Daily paid UI checks |
| Content / crawlers | Studio + Business crawler analytics | Neither | Content on Essential; crawler logs on Professional |
| Self-serve | Yes | No | Yes |
| Who buys it | People who found a sitemap | CMOs who want intervals, not a cockpit | Marketing/SEO teams shipping pages |
Evertune has no $95 button. Qwairy has a free-credit button. Promptwatch has Explore and then Essential at $95/mo. Self-serve is the first filter. If legal already has a vendor form and the CMO asked for intervals, you are not shopping Qwairy. The buying process is a feature in itself, because a product that requires a vendor form and a custom quote is a product bought by a different team than one with a credit card.
Qwairy's case
You can start today. Evertune will not let you.
That is not a reason to treat Qwairy as "Evertune for startups." Different science. Mixed UI/API sampling, credit-capped, Content Studio plus crawler analytics on Business. Checkbox GEO suite. People who found a sitemap buy it. People who need confidence intervals do not.
€79 is cheaper than a reported ~$800 floor the way a bus ticket is cheaper than a lab. You still do not take the bus to the lab. A cheaper price for a different product is not a saving, because you were not buying the same thing.
Evertune's case
Statistical sampling. Confidence intervals. Category narratives. No crawler logs, no CMS publish, no $95 button. Is Evertune worth it.
On the order of 100 runs per prompt and a million-plus prompts per brand per month is the volume story. Share-of-recommendation with intervals is the output story. Custom pricing, reported ~$800/mo to ~$3,000+/mo, no self-serve, is the buying story. CMOs who want intervals, not a cockpit, are the buyer.
If you need a page shipped this sprint, Evertune will not help you write it. If you need a board deck about category recommendation with a confidence band, Qwairy will not help you either. Each tool answers a question the other does not even ask.
Promptwatch's case
The operational layer Evertune does not sell and Qwairy only lists. Essential is $95 with Claude, visitor analytics, and five AEO articles. Professional adds 25M crawler logs at $245. You do not get Evertune's interval math.
Daily paid UI checks support marketing and SEO teams that ship pages. Explore is free. Essential is $95/mo for tracking, citations, visitor analytics, and content. Crawler logs begin on Professional at $245/mo, unlike Evertune's research-only workflow.
This is the column when someone has to change a page this sprint and still wants a mention log. It is not a cheaper Evertune. It is a different job at a price a team can expense without a research SOW. A research SOW is a different procurement, a different timeline, and a different buyer, which is why the two are not substitutes.
Who should pick which
Pick Evertune if the CMO asked for brand research and legal already has a vendor form.
Pick Qwairy if you are killing time on free credits.
Pick Promptwatch if someone has to change a page this sprint.
Do not pick Qwairy to "approximate" Evertune on a startup budget. You will get a credit pause and a sitemap, not 100 runs per prompt. Do not pick Promptwatch and then ask for Evertune's interval math. Do not pick Evertune and then ask why there is no CMS publish.
FAQ
Is Qwairy cheaper Evertune?
No. Cheaper, and a different product. Promptwatch is the cheap operational alternative. Evertune is the research alternative. €79 vs a reported ~$800 floor is a price gap. It is not a substitute. If the RFP says "share-of-recommendation with confidence intervals," Qwairy is not on the shortlist. If the RFP says "we need to track and publish," Evertune is not on it either.