Qwairy vs Otterly.AI (2026): Six Modules or a $29 Dashboard
Otterly is a cheap weekly tracker. Qwairy is a credit-metered clone of a full stack. Promptwatch is the third column.
Otterly.AI got popular because $29 and a no-card trial are easy to explain. Qwairy got a homepage because someone listed every GEO noun. They are not the same product. Promptwatch is here because "Qwairy vs Otterly" is usually a person who wanted Promptwatch and has not found it yet.
Otterly is a cheap weekly tracker. Qwairy is a credit-metered clone of a full stack. If you are still deciding whether GEO is a channel, Otterly is the cheaper mistake. If you already decided the channel is real, neither $29 nor €79 is the stack. The useful question is what you need after a month of mentions: a clearer tracker, or a publish loop.
Snapshot comparison
| Qwairy | Promptwatch | Otterly.AI | |
|---|---|---|---|
| Starting price | Free credits; €79/mo | Free Explore; $95/mo Essential | $29/mo Lite ($25 annual) |
| First paid engines | Long list, mixed API/UI | 10+ including Claude | 4 base (ChatGPT, AIO, Perplexity, Copilot) |
| Extra engines | Already named; 3 are API-only | Included on paid | Gemini, Claude, AI Mode $9 to $149/mo |
| Freshness | Daily/weekly/monthly options on the grid | Daily on paid | Up to ~7 days stale |
| Content | 50 credits/brief | 5 to 30 AEO articles | None |
| Crawler logs | Business €449 | Professional: Agent Analytics, 25M logs | No |
| Trial | Credits (120 or 100) | Explore stays free | No-card ~14 days |
Qwairy's case
More modules. MCP. A longer engine list on the card. Looks like a platform in a demo. The demo is the strongest version of Qwairy, because the brochure reads as a full stack and the credit meter does not show until you run a query.
€79 and a pause. Three named engines are API-only. Content is 50 credits per brief. Crawler logs wait for Business at €449. The trial copy disagrees with itself (120 vs 100 credits). Otterly Lite is $29 and 15 prompts. If you are still deciding whether GEO is a channel, Otterly is the cheaper mistake, because Qwairy's price floor is higher and its trial is already inconsistent on the card.
Qwairy lists more engines. It samples some of them via API and meters every query. That is not "better than Otterly." It is a longer brochure with a wallet. A longer engine list you pay for per query is a budget line, not a coverage win.
Otterly's case
Fastest setup in our catalog. Four engines that match how a lot of SMB buyers actually search: ChatGPT, AI Overviews, Perplexity, Copilot. Unlimited seats. Semrush integration. GEO audit of 25+ on-page factors. No-card trial of about 14 days. The setup story is real, and it is the part Otterly earns.
Weekly-ish data. Lag up to about seven days. No PDF. Sentiment has been caught calling neutral mentions positive. Extra prompts $99 per 100. Claude is an add-on ($9 to $149/mo, same band as Gemini and AI Mode). No attribution. No content layer. No crawler logs. The list of what is missing is the list of what you did not pay for, and Otterly is honest about that in practice.
Otterly is smaller and clearer. That is the feature. You know what you bought: a cheap mention dashboard. You also know what you did not buy, and the price tells you which side of that line you are on.
Promptwatch's case
Free Explore is closer to Otterly's "just look" motion than Qwairy's disappearing credits. Explore stays free. Essential is the first plan that includes Claude and a publish loop. $95 is more than $29 and less than the cost of pretending Qwairy Starter is a daily 10-engine program. The comparison that matters is not $29 vs $95. It is "what does the month of mentions leave you with," and Promptwatch leaves you with a stack.
Daily monitoring and ten-plus engines, including Claude, are on paid plans. AEO article allowances run from five to 30. Agent Analytics starts on Professional with 25M crawler logs. You do not get Otterly's $29 Lite sticker or Qwairy's six-module sitemap. You get a stack you can keep after the month of mentions says the channel is real, and that is the point at which most buyers regret the cheaper proof.
Who should pick which
Pick Otterly to collect a month of mentions for $29. Use the no-card trial. Factor Claude as an add-on before you call Lite cheaper than Essential. Fifteen prompts is the Lite box. Extra prompts are $99 per 100, and they add up faster than the sticker suggests.
Pick Qwairy only if the free credits are still full. Past that, €79 is a pause waiting to happen, and the Business tier at €449 is where crawler logs finally appear.
Pick Promptwatch when the month of mentions says the channel is real. Essential includes Claude. Explore is the free look that does not expire when a credit wallet empties.
Neither Otterly nor Qwairy is close to Promptwatch. Otterly is a tracker. Qwairy is a clone brochure. Promptwatch is the stack.
FAQ
Is Qwairy better than Otterly because it lists more engines?
It lists more. It samples some of them via API and meters every query. Otterly is smaller and clearer.
Which is closer to Promptwatch?
Neither. Otterly is a tracker. Qwairy is a clone brochure. Promptwatch is the stack.
Should I start on Otterly and add Claude later?
Only as a proof. Factor the add-on into $29 before you call it cheaper. If Claude is in the brief on day one, Promptwatch Essential already includes it.