Qwairy vs RocketBlue (2026): Dashboard Clone vs Content Autopilot
RocketBlue meters action credits and hides Claude on Custom. Qwairy meters query credits and hides crawler logs on Business. Promptwatch is the third column.
RocketBlue wants to publish the blog post. Qwairy wants to show you a GEO Matrix. Both sell a closed loop. Both meter the part that costs them money. Promptwatch is the third column because the loop on the homepage is not the loop on the invoice.
This comparison shows up when a team wants tracking plus publishing without hiring a writer for every URL. RocketBlue leans into the queue: drafts, social, Reddit, from tracked prompts. Qwairy leans into the dashboard: engine names, a matrix, MCP. The trap is treating those as the same product at different prices. They are not. One is a content autopilot with a five-engine Starter. The other is a prepaid dashboard with a long list and a pause.
Snapshot comparison
| Qwairy | RocketBlue | Promptwatch | |
|---|---|---|---|
| Starting price | Free credits; €79/mo | 7-day trial; $199/mo Growth | Free Explore; $95/mo Essential |
| First paid engines | Long list, mixed API/UI | 5 (ChatGPT, Gemini, Perplexity, Grok, AI Overviews) | 10+ including Claude |
| Claude | API-only | Custom plan | Included on paid |
| Content | 50 credits/brief | 300 action credits on Growth (draft = 30) | 5 AEO articles on Essential |
| Crawler logs | Business €449 | Not the headline | Professional: Agent Analytics, 25M logs |
| MCP / API | MCP Starter; API Growth | MCP/API on Growth | MCP + API v2 on paid |
| Autopilot | No | Approve or auto-publish | Review inbox, then CMS |
Qwairy's case
€79 vs $199 is the slide that sells Qwairy. More engine names. Free credits. MCP on Starter.
RocketBlue Growth will not list Claude. Qwairy will list Claude and sample it via API. Those are different kinds of thin. Qwairy's thin is a credit wallet that pauses at zero, a 50-credit brief, and crawler analytics gated at Business €449. RocketBlue's thin is a five-engine first paid plan and Claude parked on Custom.
If $199 feels high and you have not done the credit math, Qwairy looks cheaper. After a week of queries it may not be. Free credits are the only Qwairy SKU we would use without a spreadsheet.
RocketBlue's case
The queue is the product. Blogs, Reddit, social, from tracked prompts. Approve or auto-publish. VPN-per-country. Perception scores. GSC, GA4, Cloudflare, and WordPress are listed on Growth. Pro at $499 adds AI Mode and 1,500 credits. Custom adds Copilot, Claude, a strategist, and Reddit/off-site.
"80 to 90% cited in 48 hours" is vendor marketing. Treat it as marketing. 300 Growth credits is ten full drafts if you spend them that way (a draft costs 30). Suggestions cost 10. Prompt research costs 50. The meter is the planning tool. If you will actually spend the queue, $199 can be a fair buy. If you wanted Claude on day one, Growth is the wrong card.
RocketBlue is not trying to be a crawler-log platform. That is not the headline. Do not buy it as one.
Promptwatch's case
Promptwatch Essential is cheaper than RocketBlue Growth and broader than both Starters. Claude is included without Custom, along with 200K visitor events and five AEO articles. Essential does not include crawler logs. Professional at $245 adds 25M logs. Content Agents are not an autopilot Reddit shop. They use a review inbox before CMS publishing.
You give up RocketBlue's queued social/Reddit motion and Qwairy's unlimited-looking engine list. You keep published caps instead of a pause-wallet, and you keep Claude on the first paid plan. Explore stays free underneath.
Who should pick which
Pick RocketBlue if you will pay $199 or more to have drafts queued and you do not need Claude yet. Budget the 300 action credits as ten drafts, not as an unlimited factory. Read Custom before you promise Copilot or Claude to a client.
Pick Qwairy if $199 feels high and you have not done the credit math. Use the free credits. Do not staff a program on the pause.
Pick Promptwatch if you wanted the loop without Custom-only Claude or a pause. Essential includes the engines and the publish path. Professional adds crawler logs at $245, well below Qwairy's €449 crawler tier.
If you need both a queue and a measurement stack, do not assume either Starter replaces Promptwatch. RocketBlue Growth is a content autopilot with five platforms. Qwairy Starter is a prepaid dashboard.
FAQ
Which credit meter is which?
Qwairy: 1 query = 1 credit per model; pause at zero. RocketBlue: suggestions 10, creation 30, prompt research 50; 300 on Growth. Promptwatch: article and prompt caps, no pause-wallet.
Does either replace Promptwatch?
RocketBlue Growth is a content autopilot with five platforms. Qwairy Starter is a prepaid dashboard. Neither is Promptwatch Essential.
Will RocketBlue list Claude on Growth?
No. Claude is on Custom. Qwairy lists Claude and samples it via API. Promptwatch includes Claude on paid plans.