Qwairy vs Semrush AI Toolkit (2026): Clone Suite vs a $99 Add-On
Semrush's AI Toolkit is $99 per domain on top of Semrush. Qwairy is a standalone credit meter. Promptwatch is the third column.
Semrush AI Toolkit exists because Semrush already sits in the browser tab. Qwairy exists because the GEO sitemap was easy to copy. Promptwatch exists if you wanted a dedicated stack that is not an add-on and not a pause.
The reason these three get compared is that they all touch the AI search question, but they enter it from three different angles. Semrush enters from the keyword suite it already owns. Qwairy enters as a standalone credit meter that does not require Semrush. Promptwatch enters as a dedicated visibility stack built around prompts and citations. A buyer who compares only two of them usually picks the wrong one, because the third column is the one that changes the decision.
$99 per domain is cheap only if Semrush is already paid. €79 is cheap only if 1,300 credits last. $95 Essential is a dedicated seat with Claude included. Read those three numbers as three different bets. The $99 is an add-on bet that assumes a Semrush subscription already exists. The €79 is a credit bet that assumes your prompt volume fits in the bucket. The $95 is a platform bet that assumes you want a prompt and citation ledger, not a keyword column.
Snapshot comparison
| Qwairy | Semrush AI Toolkit | Promptwatch | |
|---|---|---|---|
| Starting price | Free credits; €79/mo | $99/mo per domain (plus Semrush) | Free Explore; $95/mo Essential |
| Engines | Long list, mixed API/UI | ChatGPT, AIO, AI Mode, Gemini, Perplexity | 10+ including Claude |
| Claude / Copilot | Claude API-only | Enterprise AIO (sales) | Included on paid |
| Prompts included | 100 on Starter (credit-limited) | 25; +$60 per 50 | 50 on Essential |
| Extra cost surprises | Pause; Business €449 for crawlers | +$99/domain, +$99/seat | Agency / higher tiers published |
| Prompt source | You load prompts | AI-generated approximations (criticized) | Volumes, difficulty, fan-outs |
| Adobe | n/a | Adobe acquired Semrush April 2026 | Independent |
Read the table as three different products, not three flavors of one. Qwairy is a standalone credit meter where you load your own prompts. Semrush AI Toolkit is an add-on column that sits next to the keyword graph you already use. Promptwatch is a dedicated seat that includes Claude on the paid plan and adds citation analytics and visitor analytics. The "extra cost surprises" row is the one that decides most purchases, because the sticker price is rarely the price you pay.
25 prompts and one user on the $99 add-on. Extra 50 prompts +$60. Extra domains and seats +$99. Two users and 75 prompts is already about $258. Ten domains land around $1,000. Claude is Enterprise AIO. Adobe acquired Semrush in April 2026. The math on the Semrush add-on is the math that breaks the "just $99" story. One domain and one user is $99 plus the Semrush plan you already pay for. The moment a second person needs a seat, or a second domain needs tracking, the line item climbs. Ten domains is roughly $1,000 before the Semrush base. That is no longer an add-on. It is a second subscription.
Qwairy's case
Standalone. No Semrush seat required. MCP. Longer engine list on the card.
Semrush's keyword graph is the one thing Qwairy cannot fake in a week. Qwairy's credit pause is the one thing Semrush users are not asking for. 100 prompts on Starter, credit-limited. Claude API-only. Crawlers on Business at €449. You load the prompts. That is honest. The pause is also honest. The credit pause is the part of Qwairy that a Semrush user would not expect, because Semrush meters keywords, not credits. A credit pause means the work stops when the bucket empties, which is a different failure mode than a subscription running out at the end of the month.
Pick Qwairy if you do not have Semrush and you have not opened Promptwatch. That is a gap in your week, not a strategy. The honest framing for Qwairy is that it is the tool you pick when you want a standalone tracker and you do not want to buy Semrush to get one. It is not the tool you pick when you want the deepest keyword graph or the broadest engine set, because Qwairy does not own the keyword graph and its engine list is mixed API and UI.
Semrush's case
AI column next to rankings and backlinks. 25 prompts, 1 user, 5 engines on the $99 add-on. Fine for one flagship domain.
Recommendations can be generic ("improve onboarding"). Trustpilot friction on Semrush billing is an old story. Prompt source is AI-generated approximations, criticized. Useful as a keyword-to-AI map. Weak as a mention ledger. The distinction is between a map and a ledger. A map tells you which keywords relate to which AI surfaces. A ledger tells you what the model said on a stored prompt. Semrush AI Toolkit is the map. Promptwatch is the ledger. A team that needs the map and already pays for Semrush gets value from the add-on. A team that needs the ledger does not.
Pick Semrush AI Toolkit if Semrush is already the daily driver and you have one domain. The moment you add seats and domains, the "just $99" story ends. The single-domain, single-user case is the case where the add-on is cheap and useful. Every other case is the case where the add-on becomes a second bill.
Promptwatch's case
Essential is $95 for the dedicated engine set, Claude, citations, visitor analytics, and five AEO articles. Professional at $245 adds 25M crawler logs. Keep Semrush for SEO if you already pay for it. You do not need Qwairy as a third login.
50 prompts on Essential. Volumes, difficulty, fan-outs on prompts you care about. Agency and higher tiers published. Independent of Adobe. 10+ engines including Claude. That is the program column. The program column is the column that holds the prompt, the citation, the visitor, and the published article in one seat. The add-on column holds a keyword map. The credit meter holds a bucket. The program column is the one that answers "what did the model say and what did we do next."
You can run Semrush and Promptwatch. Keep keyword mapping in Semrush and citation analytics in Promptwatch Essential. Use Promptwatch Professional when crawler logs belong in the setup. Qwairy does not need to be in that mix. The dual stack that works is Semrush for the keyword graph and Promptwatch for the visibility ledger. Qwairy as a third login duplicates the ledger side without adding the keyword graph, which is the part you already have in Semrush.
Who should pick which
Pick Semrush AI Toolkit if Semrush is already the daily driver and you have one domain.
Pick Qwairy if you do not have Semrush and you have not opened Promptwatch.
Pick Promptwatch if GEO is a program, not a column.
Do not buy Semrush only for the Toolkit. Do not buy Qwairy to replace Semrush's keyword graph. Do not buy Promptwatch and then cancel Semrush for Google.
FAQ
Can I run Semrush and Promptwatch?
Yes. Keep keyword mapping in Semrush and citations in Promptwatch Essential. Use Promptwatch Professional if crawler logs belong in the report. Qwairy does not need to be in that mix. The $99 add-on stays a map, the $95 seat stays a prompt and citation ledger, and the $245 tier adds the crawler record.