Rankability vs Frase 2026: Two Content Tools That Grew AI Tracking, Compared Plan by Plan
Rankability and Frase both began as content optimizers and both now track AI answers. Per piece of content they cost almost the same. The differences are seats, sites, engines and who the product is built for. Plan-by-plan comparison with October 2026 pricing.
Frase and Rankability come from the same place. Frase started as a question research and brief tool. Rankability started as a content optimizer. Both now describe themselves in AI search terms, Frase as a content operating system for AI search and Rankability as AI SEO software for agencies. Both research, draft, optimize and publish, and both have AI visibility tracking built in.
The surprise in the numbers is how close they are on content cost. The real split is who each one is built to serve.
Rankability figures were read on rankability.com on 28 October 2026. Frase figures come from its listing in our directory, read on its pricing page on 24 October 2026. We compare monthly billing throughout; both discount annual plans.
Side by side
| Frase | Rankability | |
|---|---|---|
| Entry plan | Starter $49 ($39 yearly) | Starter $97 |
| Middle plan | Professional $129 ($103 yearly) | Agency $297 |
| Top self-serve plan | Scale $299 ($239 yearly) | Agency Pro $497 |
| Content a month | 10 / 40 / 100 articles | 20 / 80 / 160 projects |
| Seats | 1 / 3 / 5 | Unlimited |
| Sites | 1 / 5 / 10 domains | Unlimited client workspaces |
| AI prompts tracked | 20 / 50 / 75 | 100 / 300 / 500, daily |
| AI engines | ChatGPT and Google AI listed on Starter | 11 on every plan |
| Publishing | WordPress, Webflow, Sanity, Wix | WordPress, Webflow, GitHub pull request |
| Trial | 7 days, no card | 7 days, card required |
Content cost is nearly a tie
Divide price by content allowance and the two land within cents of each other. Frase Starter works out to $4.90 per article and Rankability Starter to $4.85 per content project. At the top, Frase Scale is $2.99 per article and Agency Pro $3.11 per project. Only the middle tier separates them, with Frase Professional at about $3.23 against Rankability Agency at about $3.71.
The units aren't identical. Rankability counts a refresh of an existing page as a project, just like a new page, and each project carries two AI revisions. Frase counts articles. Treat the division as a rough guide, not a precise rate.
Where they really differ
Seats and sites. This decides it for most buyers. Frase caps seats at 1, 3 or 5 and sites at 1, 5 or 10. Rankability has no seat or workspace limit on any plan, though all of its allowances are shared across clients. A freelancer with one site will never notice the difference. An agency with eight writers and fifteen clients outgrows Frase Scale on seats and domains before it runs out of articles.
AI tracking depth. Frase lists 20 AI Visibility prompts on Starter, on ChatGPT and Google AI, rising to 75 on Scale. Rankability tracks 100 to 500 queries daily across 11 platforms, Claude, Copilot, Grok, DeepSeek and Meta AI included. If AI tracking matters at all, Rankability gives far more of it.
Classic SEO. Rankability adds weekly Google rank tracking, Local Pack grid scans, 1,000-page site audits, Google Business Profile audits and backlink research. Our Frase listing documents page audits (50 to 1,000 pages by plan) but not rank tracking.
Publishing and clients. Frase publishes to Sanity and Wix, which Rankability doesn't list. Rankability can open a GitHub pull request for review and runs scheduled drafts through Automate, though by its own FAQ it does not publish automatically by default. Frase keeps white-label reports and a branded client portal for Enterprise. Rankability lists agency-branded reports and a read-only client portal among its standard features.
Frase Professional also lists AI crawler monitoring. Our listing doesn't say how it works, so check before relying on it. Rankability's crawler check reads robots.txt evidence, which its own auditor page says does not prove a platform cited a page.
The gap they share
Both tools help you write the page. Neither publishes visitor analytics of its own that tie AI-referred sessions to conversions, and neither publishes server-side crawl-to-citation data. So you can ship forty optimised articles a month and still not know which ones AI engines fetched, which got cited, or whether the cited ones sent buyers.
That measurement step is where we point readers to Promptwatch (facts from its llms.txt, re-checked 28 October 2026). Agent Analytics logs IP-verified crawler hits and shows each page's path from crawl to citation, from Professional at $245 a month. Visitor analytics counts AI-referred sessions and conversions on every paid plan, from Essential at $95. Content gap analysis on every paid brand plan shows which prompts lack a page. On Business ($579) the Content Agent writes against those gaps and publishes to WordPress, Webflow or Framer through a review inbox.
Who should pick which
- A solo writer or a small team running one or a few sites, on a budget: Frase.
- An agency with many writers and clients that also sells rankings and audits: Rankability.
- Either one, once someone asks whether the content is getting cited and paying off: add Promptwatch. The free Explore plan at promptwatch.com covers 10 ChatGPT prompts, enough to watch a handful of your new pages.