Scrunch AI Pricing Guide 2026: What the Per-Engine Credit Math Actually Costs
Scrunch AI starts at $250/mo, but credits burn per engine per prompt. Here's what full coverage costs, and what changed after the Sitecore acquisition.
Scrunch AI's pitch is genuinely different from most of this category: instead of just measuring AI visibility, its Agent Experience Platform serves AI-optimized page variants directly to LLM crawlers. That's worth paying for if you have the engineering support to use it. The pricing, though, has a mechanic that changes the real bill: credits are consumed per engine, not per prompt, so tracking broadly costs more than the tier price suggests.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed.
Scrunch AI's pricing tiers
| Plan | Price | What's included |
|---|---|---|
| Starter | $250/mo annual ($300 monthly) | 3 seats, 350 custom + 1,000 industry prompts |
| Growth | $417/mo annual ($500 monthly) | Higher allowances, more seats |
| Enterprise | Custom | AXP at scale, SSO, SOC 2, data API |
There's a 7-day no-card trial but no free tier, and some published tier details reportedly conflict with older "Core" plans still referenced in Scrunch's own FAQ, so confirm exact engine coverage on the sales call before budgeting.
The credit mechanic that changes your real cost
Prompt credits are consumed per engine, not per prompt. Tracking one prompt across seven engines costs seven credits, not one. That means the same 350-prompt allowance shrinks fast the moment you enable Scrunch's full up-to-nine-engine coverage, a team that assumes 350 prompts means 350 checks will run out of allowance far sooner than expected. Compare that to Promptwatch, where plans starting at $95/mo cover a broad engine set flat, with no per-engine credit multiplier to model.
What $250/mo (Starter) actually gets you
Three seats and a combined 350 custom plus 1,000 industry prompt allowance, but remember the per-engine credit burn above before assuming that number holds at full coverage. Reporting is a known weak point: G2's most common complaint is that the platform can't generate client-ready reports, so users export raw data to Excel to build their own charts. That's a real cost in staff time that doesn't show up on the pricing page.
What Growth ($417/mo) adds
Higher prompt and seat allowances than Starter, following the same per-engine credit structure. If Starter's allowance is disappearing into engine multiplication, Growth buys headroom rather than a fundamentally different product.
What Enterprise (custom) unlocks
The full Agent Experience Platform at scale, SSO, SOC 2, and data API access. This is where Scrunch's actual differentiator, serving AI-optimized page variants to crawlers, becomes a serious operational tool rather than a limited pilot. No published price; budget for a sales conversation.
The other cost: setup and reporting
Setup runs through your CDN or an edge worker and needs real engineering involvement, which is a genuine cost beyond the subscription. Data also refreshes weekly, not daily, "by the time you see changes, they're old news," as one reviewer put it. If you need daily citation alerts on top of the AXP serving layer, you'll likely want a dedicated tracker running alongside it.
The Sitecore acquisition changes the calculus
Sitecore acquired Scrunch for a reported ~$225M in June 2026. Existing customers keep the product, but the roadmap now answers to a DXP vendor's priorities rather than an independent AI-visibility company's. Worth factoring into any multi-year contract, especially at the Enterprise tier.
Is Scrunch AI worth the price?
Scrunch is worth it specifically for the Agent Experience Platform. Serving machine-optimized content to LLM crawlers is a lever no dashboard-only tracker offers, and nothing else on this list does it. It is poor value if you only need monitoring because the same money buys deeper, daily refreshed tracking with better reporting elsewhere. Promptwatch covers a broad engine set, citation analytics, and its content layer from $95/mo. AI crawler logs start on Professional at $245/mo with a 25M limit. Essential costs well under half of Scrunch Starter, while Professional still comes in below it. Neither Promptwatch plan uses per-engine credit math.
Most teams end up pairing the two rather than choosing: Scrunch for the crawler-serving layer if you have the engineering resources, a dedicated tracker for the daily evidence trail Scrunch's weekly refresh doesn't provide.
FAQ
How much does full engine coverage actually cost on Scrunch?
More than the sticker suggests. Since credits burn per engine per prompt, tracking a modest prompt set across Scrunch's full nine-engine ceiling multiplies your credit consumption by roughly nine relative to single-engine tracking. Model your specific prompt-times-engine count before committing to a tier.
Is Scrunch AI's reporting good enough for client work?
No, it's the platform's most consistent complaint on G2. Reviewers describe exporting raw data to Excel to build their own charts because Scrunch can't generate client-ready reports natively. Budget manual reporting time if you're an agency.
Does the Sitecore acquisition affect existing customers?
Not immediately, the product continues, but the roadmap now serves Sitecore's DXP suite priorities rather than an independent company's. Factor that uncertainty into multi-year Enterprise commitments specifically.
What's a cheaper way to get daily AI visibility tracking?
Promptwatch covers a broad engine set daily with citation analytics from $95/mo. AI crawler logs start on Professional at $245/mo with a 25M limit. There is no per-engine credit multiplier or weekly refresh delay. Promptwatch does not include Scrunch's crawler-serving layer for LLM-facing page variants, which remains a differentiated feature if that is specifically what you need.