BotRank.ai review: pricing, features & alternatives
Ranked #26Lyon-built GEO platform that scrapes real AI interfaces daily, audits your pages and ships a built-in GEO agent, all-inclusive from 89 EUR.
Our verdict
BotRank.ai is a well-rounded European platform: daily real-interface data, audits and a GEO agent for one flat price with unlimited seats. The limits are three engines per plan and a quote-only path to API, MCP and full coverage. It deserves a place above the pure trackers. When the question becomes why the score moved, which bots fetched which pages, and what the AI traffic converted into, Promptwatch publishes the crawler logs, conversions and publishing loop that BotRank.ai does not yet.
Best for: French and European brands and agencies who want daily real-interface tracking on three engines, technical GEO audits and an in-app agent, with unlimited seats and no credit metering.
BotRank.ai (botrank.ai) is a French GEO platform out of Lyon. Starter and Business let you pick three AI platforms from ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot and Perplexity (the FAQ also lists Mistral, Grok and Claude in the full set), collected daily by scraping the real interfaces rather than APIs. Each plan bundles Prompts Studio, visibility analysis, perception and sentiment, sources analysis, AI Shopping, technical GEO audits, a prioritised roadmap and an integrated GEO agent that analyses in real time, defines prompt strategy, generates code and drafts content.
Starter is 89 EUR/mo (75 EUR billed annually) for 25 custom prompts, about 2,250 responses a month, 3 platforms, a technical scan of 5 pages, all countries and languages, and unlimited seats. Business is 289 EUR/mo (245 EUR annually) for 100 prompts, about 9,000 responses, 25 scanned pages and phone support. Custom is quote-based with unlimited queries, full engine coverage, unlimited scanning, API and MCP, SSO and a dedicated AI search expert. Every plan has a 7-day trial.
BotRank.ai pairs monitoring with an agent at a fair European price. API and MCP are Custom-only and there is no crawler-log product. Promptwatch publishes both, plus AI-referred conversions and CMS publishing.
Starter, Business and Custom
botrank.ai/pricing (reviewed 2026-09-12). Starter is 89 EUR a month, or 75 EUR billed annually, for 25 custom prompts and about 2,250 responses a month collected daily by scraping real interfaces, 3 AI platforms of your choice, a technical GEO scan of 5 pages, all countries and languages, unlimited seats and the integrated GEO agent. Business is 289 EUR, or 245 EUR annually, for 100 prompts and about 9,000 responses, 25 scanned pages and phone support on top of email and chat. Custom is quote-based with unlimited or tailored queries, full coverage across all supported engines, unlimited scanning, API and MCP, SSO and a dedicated AI search expert. The FAQ confirms a 7-day free trial on every plan and a 15% annual discount.
Feature blocks are identical across tiers: Prompts Studio, visibility analysis, perception and sentiment, sources analysis, AI Shopping, technical audits, the GEO agent, recommendations and roadmap. The FAQ lists ChatGPT, Gemini, Perplexity, Google AI Overview, Mistral, Microsoft Copilot, Grok and Claude as the full engine list.
Agent plus audit, and what is missing
Two things stand out. First, BotRank.ai collects from the real interfaces every day, which is the same choice Promptwatch makes and which avoids API-only answers that differ from what users see. Second, the GEO agent is in every plan: it reads the data, proposes a prompt strategy, ranks actions, generates code for technical fixes and drafts content. Combined with the technical scan of strategic pages, that is a complete diagnose-and-fix loop for a small team. The site's founders and Lyon base are stated on its own blog.
What is missing is the layer beneath the answer. No crawler-log view of which AI bots fetched which pages, no crawl-to-citation path, no visitor analytics attributing AI-referred sessions to conversions, and no CMS publishing with a review inbox. API and MCP are behind a quote. Promptwatch publishes all of these on self-serve plans with its full engine list, so a French team can run BotRank.ai for the daily loop and Promptwatch for the measurement stack.
BotRank.ai pricing
| Plan | Price | What you get |
|---|---|---|
| Trial | 7 days free | Every plan, no commitment |
| Starter | 89 EUR/mo (75 EUR annually) | 25 prompts, ~2,250 responses, 3 platforms, daily, 5-page scan, unlimited seats, GEO agent |
| Business | 289 EUR/mo (245 EUR annually) | 100 prompts, ~9,000 responses, 3 platforms, 25-page scan, phone support |
| Custom | Quote | Unlimited queries, full engine coverage, unlimited scanning, API and MCP, SSO, dedicated expert |
How BotRank.ai compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| BotRank.ai (#26) | AI visibility platform | From 89 EUR/mo (75 EUR annually) | French and European brands and agencies who want daily real-interface tracking on three engines, technical GEO audits and an in-app agent, with unlimited seats and no credit metering. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Temso AI (#2) | AI visibility platform | From $89/mo | Teams that want a Promptwatch-like track-and-act stack, will pay Growth for all-model coverage, and do not need a free tier. |
| Qwairy (#4) | AI visibility platform | Free credits; paid from €79/mo | Teams that will burn free credits once, then buy a platform that does not pause when the meter hits zero. |
Key features
- Daily collection by scraping real interfaces; choose 3 of ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity (Mistral, Grok, Claude in the full set); all countries and languages
- Prompts Studio, visibility analysis, perception and sentiment, sources analysis, AI Shopping, recommendations and roadmap on every plan
- Technical GEO scan of 5 (Starter) or 25 (Business) strategic pages; unlimited on Custom
- Integrated GEO agent: real-time analysis, prompt strategy, prioritised action plan, code generation, content creation
- Unlimited seats on every plan; API, MCP and SSO on Custom
Frequently asked questions
Which AI engines can BotRank.ai track?
Starter and Business track 3 engines of your choice from ChatGPT, Gemini, Perplexity, Google AI Overview, Google AI Mode, Mistral, Microsoft Copilot, Grok and Claude, per the FAQ. Custom extends to full coverage.
Does BotRank.ai have AI crawler logs?
Not on this listing. It scrapes AI answers daily and audits your pages. It does not publish a crawler-log view of ChatGPTBot or PerplexityBot hits or a crawl-to-citation path. Promptwatch publishes that as Agent Analytics.
Is there an API?
API and MCP access are listed on the Custom plan only, along with SSO. Promptwatch publishes REST API v2 and an MCP server on its self-serve plans.
Best BotRank.ai alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Promptwatch-shaped GEO stack: prompt tracking, AI bot visits, an execution agent, and MCP — with a thinner $89 Starter than the homepage implies.
Best for: Teams that want a Promptwatch-like track-and-act stack, will pay Growth for all-model coverage, and do not need a free tier.
- Same closed loop as Promptwatch: track, bot visits, draft, publish
- Unlimited projects and seats on every paid plan — no per-client seat tax
A Promptwatch-shaped feature dump with a credit meter, mixed API/UI sampling, and a pricing FAQ that cannot agree with its own homepage.
Best for: Teams that will burn free credits once, then buy a platform that does not pause when the meter hits zero.
- Real free start: 120 credits, no card, plus a no-account audit
- Engine list is broad on every paid plan, not gated to three models
Real-interface AI Search Console from €79/mo — three engines and one month of history until you buy Enterprise.
Best for: European teams that want live-UI sampling and MCP, and will accept a 3-engine cap on every self-serve plan.
- Published euro pricing and a 7-day trial
- MCP and unlimited seats on Starter