AI is citing wrong information about my brand: fix the source page
When AI is citing wrong information about your brand, the cited page tells you what to fix. Three cases, a fix path for each, and which Promptwatch plan covers which step.
An AI answer that gets your brand wrong is annoying. An AI answer that gets it wrong and puts a source link right next to the claim is, oddly, good news. The citation is a lead. It tells you which page the engine leaned on, and in most cases that page is what you need to fix, not the engine.
This guide is about that situation: the claim is wrong and a cited page sits behind it. If you are still working out what kind of mistake you are dealing with, start with our breakdown of the five ways AI makes mistakes about your brand and come back here once you have a citation to chase.
Step one: open the cited page and find the sentence
Before anything else, open the source and look for the exact sentence the engine used. One of three things will happen.
- The page is yours, and it says the wrong thing. Usually it is old.
- The page belongs to someone else, and it says the wrong thing.
- The page says the right thing, and the engine got it wrong anyway.
A caveat worth keeping in mind: a citation shows what the engine pointed to, not necessarily where every word came from. Answers often cite several pages and blend them. If the first source looks clean, check the others in the same answer before you decide you are in case three.
Case 1: the engine cites your own stale page
This is the easiest case because you control the page. Typical culprits are a pricing page from before a plan change, a launch post that describes the old packaging, a help article for a retired feature, or a translated page nobody updated when the English one changed.
The tempting move is to delete the page. Usually it is better to update it in place. The engine cited that URL for a reason, whether that is links, age, or how well it answers the question, and an updated page at the same address keeps those reasons. If the page truly has no current equivalent, redirect it to the closest current page instead of leaving a 404.
Then make the corrected fact easy to quote. Put it in plain HTML text near the top, with a visible "last updated" date. Keep plan names next to their prices in a sentence, not only in a pricing table or a toggle. Check that the page is in your sitemap and that AI crawlers are not blocked from fetching it, otherwise the engine keeps working from its old copy.
Case 2: the engine cites a wrong third-party page
Here you do not control the page, so the fix is indirect. It depends on what kind of page it is.
Directory and review listings. Sites in the G2, Capterra, or Trustpilot mold often carry your own old description, because someone filled in the profile years ago. Claim the profile if you haven't, update the description, categories, and pricing fields, and keep them in step with your site. Our post on whether review sites help a software brand get recommended covers why these pages get cited so often.
A competitor's comparison page. A rival's "us vs them" page may describe your product as it was, or as they would like it to be. You can email them with the correct fact and a link to your source; some will update it, many won't. The more reliable move is to publish your own comparison page that states the facts plainly, so the engine has a second source that disagrees.
An old Reddit thread. You cannot edit someone else's post. If the thread still gets traffic, a reply from a clearly identified employee with the current facts is fair game, as long as you say who you are. Otherwise, the work is on your side: a clear, current page that answers the same question the thread answers.
In all three, assume the wrong page stays online. Your job is to make the correct version easier to find than the wrong one.
Case 3: the page is right, but the answer is wrong
Sometimes the cited page is yours and accurate, and the engine still misreads it. Common patterns: it pulls the price from one plan and the limits from another, it lifts a competitor's figure out of a comparison table on your own page, or it blends your page with a second source that carries the wrong claim.
The fix is to make the page harder to misread. One fact per sentence. Plan names repeated next to each number, so a quoted fragment still makes sense on its own. In comparison tables, label whose figure is whose in the cell, not only in the column header. If the blend came from a second source, that source is a case two problem, and you work it from there.
Confirming the fix took
A fix is not done when you hit publish. Three checks tell you whether it landed. First, did an AI crawler fetch the updated page? Your server or CDN logs will show visits from bots such as OAI-SearchBot, ChatGPT-User, ClaudeBot, or PerplexityBot. Second, has the answer changed when you re-run the same prompts across engines? Third, is the engine now citing your corrected page, or a different page altogether?
By hand, that means reading logs, re-running prompts, and comparing answers on a schedule. It works for one or two bad citations. It becomes a part-time job when the same wrong claim shows up across dozens of prompts and several engines.
Doing this in Promptwatch, and which plan covers what
Promptwatch is where we would run this workflow at scale, because it covers the whole chain from the bad citation to the re-crawl and re-citation of the fixed page. Here is how the steps map.
Finding the source. Citation analytics has All Citations, URL Positions, and Citation Trends tabs, plus citation search with competitor domains highlighted, so a rival's comparison page stands out. Citation Trends classifies each citation into 20 source types, including a Directory type for G2, Capterra, and Trustpilot-style listing and review sites. That makes it easy to see whether a wrong claim travels mainly through directories, competitor pages, or your own site. Offsite mentions catch third-party pages that name you without linking, and those can be pages nobody on your team knew existed. Our post on offsite mentions has more.
Watching the bad URL. Put the wrong page, yours or a third party's, in the Page Tracker and you can follow whether engines keep citing it. We wrote about using Page Tracker on competitor URLs if you want the details.
Finding your own pages that state the claim. Fact Check, on Business ($579/mo), Agency Scale ($799/mo), and Enterprise, takes a claim you mark Accurate or Inaccurate and reads the pages crawled from your site for ones that state it or the opposite, with quotes and a next step. It uses Agent Credits and shows the estimate first. For case one this saves the hunt: you may find the old price on a page you forgot about. If you are below Business, you search your own site by hand. Our manual fact-check method walks through it.
Fixing the page. Content Refresh suggests diff-style updates to an existing page, which suits case one and case three better than writing a new article. AEO articles, for publishing a new comparison or FAQ page, start on Professional. There is a walkthrough in our guide to refreshing an existing page.
Confirming it was re-crawled and cited. Agent Analytics shows IP-verified AI crawler visits and the crawl-to-citation path, with a citation rate per page, which separates "the engine never re-read it" from "it re-read it and still prefers another source." Crawler logs start on Professional ($245/mo), not Essential. Since November 4, 2026, each URL in the sitemap view also has its own tabs. The AI Visibility tab shows that one page's citation rate and position over time, with the prompts and responses citing it. The Agent Analytics tab shows crawler visits for that URL. Together they answer "was the fix fetched, and is it being cited now?" for a single page. Our post on the crawl-to-citation path goes further.
Which plan for which team
On Essential ($95/mo) you get the tracking and the Brand Narrative view of which claims are repeated, but no crawler logs, so confirming a re-crawl means checking your own server logs. That is a workable setup for a small site with an occasional bad citation.
Professional is the step up most teams in case one need, because the crawler logs close the loop on "did the engine see my fix." Business makes sense when you are chasing the same wrong claim across many pages and engines and Fact Check would save hours of reading your own site. For agencies, Agency Scale is the tier that includes Fact Check.
Next step
Book a demo at promptwatch.com/book-a-demo and bring the one URL that keeps getting cited with the wrong fact. Ask to see it in citation analytics and in the page-level AI Visibility tab. By the end of the call you should know which of the three cases you are in.