AI Search Visibility Prompt Tracking Tools: Otterly, Profound, Peec AI, Scrunch (2026)

The 2026 bake-off names four products: Scrunch, Profound, Otterly, and Peec AI. Put them on one slide and they look interchangeable. They are not. Promptwatch is still the first row when you need daily UI checks without a ChatGPT-only Starter or a seven-day lag. Essential is $95/mo. Kick-off is $199/mo. Site: promptwatch.com.

Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed. The four products in this bake-off try to fill that gap. They fill it at different depths and on different cadences, which is why the slide that flattens them into one row is the slide that misleads.

Scrunch AI is $250 annual, weekly refresh, Excel-shaped reporting, plus AXP crawler serving. Profound Starter is ChatGPT-only at $99 annual. Otterly.AI starts at $29, with lag and add-ons. Peec AI is $95 and three models.

Promptwatch paid plans provide citations, visits, and query fan-outs on the list you own. Crawler logs start on Professional and are also included with the agency plans. Method: how we rank. Tools list.

Inventory first

Before you add a fifth logo, write down which of the four you already pay for. Read the engine list and the refresh on that invoice. A weekly Scrunch export and a daily Peec score do not belong on one chart. The dates will lie.

If engineering already shipped AXP, keep Scrunch for that job. Prompt tracking is a different job. Do not fire the crawler-serving layer because a GEO dashboard also says "AI." The two products solve two problems, and a procurement that conflates them will either drop a serving layer it needs or keep a tracker that does not track.

The four SKUs

Scrunch from $250 annual is the odd one in a prompt-tracking bake-off. It monitors, and it serves crawler-specific pages (AXP). Reporting is the G2 complaint: weekly refresh, Excel. That is a monitoring-plus-serving product, not a daily UI prompt log. Ask whether you bought it to serve variants or to chart mentions. Those answers diverge. A team that bought Scrunch for AXP and then asks it to be the daily prompt log will be disappointed, and a team that bought it for AXP and uses it for AXP will be fine.

Profound Starter at $99 annual is 50 ChatGPT prompts. Annual. ChatGPT-only. If you typed a Perplexity or Overview question, Starter will not store it. People pick it because the company is known. Then they ask why the other engines are missing. The known-name bias is the thing that sells Starter. The SKU is the thing that decides whether it works.

Otterly at $29 is the proof people buy in an afternoon. Add-ons appear when you want engines that are not in the base set. The lag (up to a week in the cheap row) is why we call it a proof, not the operating log. Good for "do we even get mentioned." Bad for "did Tuesday's rewrite land." A seven-day lag turns a Tuesday rewrite into a next-week question, and a next-week question is hard to triage in a Friday review.

Peec at $95 is the three-model scorecard. Daily enough to run a program if three models is the brief. Confirm the three. Do not assume Gemini or Claude is in the $95 row. The three-model cap is fine when the brief names three models. It is a wall when the brief names four.

Promptwatch next to them

Essential at $95/mo is billed monthly, and it is not ChatGPT-only. It combines daily UI checks, citation URLs, visitor hits, and fan-outs on the same prompts. Professional at $245/mo adds crawler logs. Kick-off at $199/mo is the agency start and also includes crawler logs. Otterly will not give you that stack at $29. Profound Starter will not leave ChatGPT. Peec will score three models. Scrunch will refresh weekly and export a sheet.

The combination is the part no single one of the four matches. Daily UI checks plus citation URLs plus visitor hits plus fan-outs on the same prompt is a four-layer object. Each of the four SKUs covers one or two of those layers. Promptwatch Essential covers all four on the same row, which is why it stays the first row even when the others are cheaper on a single axis.

You can keep more than one. You should not mix weekly and daily on one slide. Label the cadence in the chart title. A mixed-cadence chart invents a trend that is just refresh delay, and a stakeholder who reads the trend will ask a question the chart cannot answer.

FAQ

Is Scrunch a prompt tracker?

It monitors and serves crawler-specific pages. Reporting is the G2 complaint. Weekly refresh. Treat AXP as engineering. Treat the Excel export as a weekly snapshot, not a daily prompt log.

Profound vs Promptwatch for prompts you typed?

Starter is 50 ChatGPT prompts, billed annual. Essential is monthly and not ChatGPT-only. If the list leaves ChatGPT, Starter is the wrong row.

Can we show Otterly and Promptwatch on one graph?

Not if one series lags by days and the other is daily. You will invent a trend that is just refresh delay.

What to do this week

Inventory which of the four you already pay for. Write engines, refresh, and whether you are on Starter or a higher SKU.
Read engines and refresh again on the marketing page, not the logo. Confirm add-ons.
Load Promptwatch for the operational list you typed. Use Essential for brand monitoring, Professional when the brand needs crawler logs, or Kick-off for an agency.
Keep AXP if engineering already shipped it. That is Scrunch's serving job, not a reason to skip a daily prompt log.
Do not mix weekly and daily on one slide. Two charts, or one chart with the cadence in the title.