Scrunch AI review

Scrunch's core insight holds up: the page a human should see and the page an AI crawler should ingest aren't the same page. Its AXP detects LLM crawlers and serves them a parallel version of your content — tighter answer blocks, explicit entity statements, denser structured data — without touching your human-facing site. Crawler analytics show exactly which bots fetch which pages, which no answer-side tracker can see.

Setup runs through your CDN or an edge worker and requires real engineering involvement. Once live, it's the tightest cause-and-effect loop in GEO: ship optimized variants, watch crawl patterns change, watch citations follow.

The G2 complaint pattern is consistent. Reporting is the sore spot — reviewers describe having no way to generate client-ready reports and exporting raw data to Excel to build charts themselves. Prompt credits are consumed per engine, so tracking one prompt across seven engines eats seven credits, making the advertised allowances shrink fast in practice. And the optimization advice stops at diagnosis: it flags where you're absent but rarely says what to change.

Add a weekly refresh cadence and a genuine setup curve (personas, prompt configuration), and the monitoring half of the product feels a tier behind the serving half. The June 2026 Sitecore acquisition (~$225M) cuts both ways: more resources, but the roadmap now serves a DXP suite's priorities.

Starter runs $250/mo billed annually ($300 monthly) with three seats and 350 custom prompts; Growth is $417/mo annual ($500 monthly); Enterprise adds SSO, SOC 2, and the data API. A 7-day no-card trial exists, but there's no free tier. Note that some published tier details conflict — older 'Core' plans still appear in Scrunch's own FAQ — so confirm engine coverage per tier on the sales call.

Buy it for the serving layer if you have a large content library and engineering support. If you just need monitoring, the same money buys deeper tracking with better reporting elsewhere.