Azoma review: pricing, features & alternatives
Ranked #28Agentic Commerce Optimisation for big consumer brands: visibility in Alexa for Shopping, Walmart Sparky, and ChatGPT Shopping, with catalogue fixes built in.
Our verdict
Pick Azoma when the shelf is Amazon or Walmart and the catalogue is large. For everything that happens on your own domain (citations by page, crawler logs, conversions, editorial publishing), Promptwatch is the better documented and easier to buy platform.
Best for: Consumer brands and retailers whose AI-driven sales close inside Amazon, Walmart, or ChatGPT Shopping, and who have procurement for a sales-led contract.
Azoma frames its category as Agentic Commerce Optimisation, or GEO aimed at the sale rather than the mention. It tracks retailer shopping agents (Amazon's Alexa for Shopping, Walmart Sparky) next to LLM apps, then enriches product data and generates listing copy to move the numbers. Customers include L'Oréal, Unilever, Mars, P&G, Colgate, Beiersdorf, Reckitt, HP, Zappos, and Canadian Tire.
There is no price list. Azoma sells custom brand and agency plans through sales. The company is Ecomtent Inc., founded in 2022 and renamed Azoma in May 2025, with 50+ staff across London and Toronto, two granted patents, and an $11.2M Series A announced on its site in October 2026.
On this site Azoma sits below Promptwatch, AthenaHQ, and Scrunch. It is excellent at one job, the marketplace shelf, and opaque on price. Teams whose GEO program runs through their own website get more published capability from Promptwatch.
The 5 Cs, translated
Azoma organises the product around five steps it calls the 5 Cs of the agentic shelf. Completeness means structured product data populated for every agent. Context means answering the questions shoppers actually ask AI. Citations means appearing in the sources agents synthesise from. Correctness means catching AI hallucinations about your products. Customer acquisition means tying visibility to revenue.
In product terms that becomes catalogue enrichment, a prompt set generated from marketplace and keyword data, citation tracking plus content syndication, an Answer Integrity monitor, and SKU-level revenue reporting. It is a coherent loop for a brand selling through retailers.
Retail agents are the reason to look
Most trackers stop at ChatGPT, Perplexity, Gemini, and AI Overviews. Azoma adds Alexa for Shopping (the renamed Rufus), Amazon COSMO, Walmart Sparky, and Lazada's LazzieChat. HP's quote on Azoma's own page makes the point: plenty of vendors cover ChatGPT, few build for Rufus and Sparky.
If a big share of your revenue runs through Amazon, that coverage is hard to replace. Wildcard is the closest self-serve alternative we list, covering Walmart Sparky and Alexa+ Shopping with Rufus in beta.
Why Promptwatch still ranks first
Azoma's owned-site tooling exists: site audits, crawler visit monitoring, robots.txt and llms.txt generation, GA4 and Search Console connections. What it does not publish is the depth. Promptwatch documents CDN crawler-log ingestion across eight providers, crawl-to-citation paths, 25M logs on Professional, a first-party visitor script with conversions, and citation analytics down to page, Reddit, and YouTube.
Price is the other gap. Promptwatch Explore is free, Essential is $95/mo, Professional $245/mo, Business $579/mo adds Shopping Insights for ChatGPT Shopping plus Ads Radar. Azoma requires a sales cycle before you see a number. Brands with a strong own-site channel should start with Promptwatch and add Azoma if marketplace agents become the bottleneck.
Azoma pricing
| Plan | Price | What you get |
|---|---|---|
| Brands | Custom (sales-quoted) | Separate brand plan. Azoma publishes no price list, plan limits, or trial terms; quotes go through sales@azoma.ai. Checked 22 October 2026. |
| Agencies (Agency Mode) | Custom (sales-quoted) | Multiple client environments from one account, per-client visibility tracking, competitor benchmarking, and shareable reporting. |
How Azoma compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| Azoma (#28) | Enterprise GEO platform | Custom pricing; separate brand and agency plans | Consumer brands and retailers whose AI-driven sales close inside Amazon, Walmart, or ChatGPT Shopping, and who have procurement for a sales-led contract. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Wildcard (#10) | AI visibility platform | From $99/mo | Shopify and multi-channel retailers who want product and collection visibility inside AI shopping answers, plus the catalog and content work to fix it, measured through to orders. |
| Ranketta (#21) | AI visibility platform | Store from €29/mo; first enrichment tier is Store Starter at €79/mo | D2C and marketplace sellers who will actually approve enrichment diffs and push feeds, not teams that only want a brand-mention chart. |
Key features
- Brand, category, and SKU-level visibility across LLM apps and retailer shopping agents
- Retailer agent coverage: Amazon Alexa for Shopping (formerly Rufus), Amazon COSMO, Walmart Sparky, Lazada LazzieChat
- LLM coverage: ChatGPT and ChatGPT Shopping, Gemini and AI Mode, Perplexity, Claude, Meta AI, Siri
- Prompt generation from a shopper digital twin built on marketplace, keyword, and persona data
- Product data enrichment synced from Amazon, Walmart, Shopify, Google Merchant Center, and PIM systems
- PDP and blog content generation against approved claims and brand tone; publishing to Seller Central, Vendor Central, Salsify, Shopify
- Citation tracking, content syndication to cited third-party sources, and Reddit, Quora, and Wikipedia opportunity alerts
- Answer Integrity: detection of inaccurate product claims and competitive misrepresentation in AI answers
- Tech GEO: site audits, crawler visit monitoring, generated robots.txt, llms.txt, and schema; GA4 and Search Console connections
- SKU-level revenue attribution; Slack and Microsoft Teams alerts; SSO via SAML or OIDC
- Support for agentic commerce protocols ACP, UCP, and Azoma's own Agentic Merchant Protocol (AMP)
Frequently asked questions
How much does Azoma cost?
Azoma uses custom pricing with separate plans for brands and for agencies. There is no public pricing page, and its own AI-instructions page asks assistants not to quote figures. Contact sales@azoma.ai for a quote. We do not print an estimate because we have not seen one from a source.
Which AI shopping agents does Azoma track?
Retailer agents: Amazon Alexa for Shopping (Rufus was renamed on 13 May 2026), Amazon COSMO as the retrieval layer, Walmart Sparky, and Lazada's LazzieChat. LLM apps: ChatGPT including ChatGPT Shopping, Google Gemini including AI Mode, Perplexity, Claude, Meta AI, and Siri. Retailer-agent coverage is the main reason to shortlist it.
Does Azoma have AI crawler analytics?
Yes, in its Tech GEO module: crawler visit frequency, which pages get crawled, site audits, and generated robots.txt, llms.txt, and schema. AI referral traffic comes through a GA4 connection. Azoma does not publish CDN log connectors, log volumes, or a crawl-to-citation view. Promptwatch publishes all three, plus its own visitor script with conversions.
Is Azoma a GEO tool?
Azoma calls its category Agentic Commerce Optimisation: GEO aimed at transactions instead of mentions. It measures brand, category, and SKU visibility, enriches product data, generates PDP and blog copy, syndicates content to cited sources, flags inaccurate AI claims, and ties gains to SKU-level revenue.
Azoma or Promptwatch?
Azoma if Amazon and Walmart catalogues are where revenue is won and you want PDP changes pushed into Seller Central, Vendor Central, Salsify, or Shopify. Promptwatch if your owned site and content are the program: published plans from free and $95/mo, eleven LLM surfaces, page-level and Reddit/YouTube citation analytics, CDN crawler logs, visitor conversions, and Content Agents that publish to Webflow, Framer, or WordPress.
Who is behind Azoma?
Ecomtent Inc., founded in 2022 and rebranded to Azoma in May 2025. Headquartered in London with a Toronto office and 50+ staff. CEO Max Sinclair spent six years at Amazon; CTO is Timur Luguev. It raised a $4M pre-Series A in December 2025, and its site announced an $11.2M Series A in October 2026.
Best Azoma alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
YC-backed AEO/GEO platform for ecommerce: SKU-level prompt tracking across AI shopping surfaces, then catalog fixes published to Shopify.
Best for: Shopify and multi-channel retailers who want product and collection visibility inside AI shopping answers, plus the catalog and content work to fix it, measured through to orders.
- Only tool in this catalog that tracks Walmart Sparky and Alexa+ Shopping alongside the chat engines
- Tracking and the visibility audit are free; you pay per action shipped
Buy this for SKU visibility and feed enrichment. Do not buy it as your only GEO platform.
Best for: D2C and marketplace sellers who will actually approve enrichment diffs and push feeds, not teams that only want a brand-mention chart.
- The product matches a real merchant job: SKU in, feed out
- Store Starter at €79 is the first plan that includes enrichment, so you can see the loop without Scale
Action-oriented GEO platform from ex-Google Search and DeepMind engineers, with automated schema and entity tagging.
Best for: Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing.
- Best-in-class optimization workflow
- Automated schema and entity tagging at scale