Enterprise AI Search Visibility Monitoring for Agency Clients: Tools Otterly, Profound, Scrunch

Enterprise AI search visibility monitoring for agency clients is a tools problem. Otterly, Profound, and Scrunch all show up on the RFP, and none of them is a clean multi-client monitor out of the box. Otterly is cheap and late. Profound Starter is ChatGPT-only. Scrunch's reporting is the G2 complaint. You still have to name them, because the client already wrote them down. Then you need a dashboard that can hold the logos without stacking per-domain add-ons. The RFP lists all three because the buyer read the headlines. The headlines are true and the SKUs are not the headlines. An agency that reports from the headlines reports from the wrong SKU.

Promptwatch Agency Kick-off is $199/mo with unlimited projects and prompts, 10 seats, 10,000 responses, and 10M crawler logs. Growth is $399/mo. Scale is $799/mo. Site: promptwatch.com. The unlimited projects line is the part that matters for an agency. A ten-logo roster on a per-project SKU becomes ten contracts. A ten-logo roster on Kick-off is one contract with ten projects. The accounting is different, and the QBR is different.

Otterly, Profound, and Scrunch on an enterprise retainer

Otterly.AI from $29/mo is the on-ramp. Four base engines cover ChatGPT, Overviews, Perplexity, and Copilot. Gemini and Claude are add-ons. Monitoring can lag up to seven days. There is no PDF export and no traffic attribution. It is fine to prove GEO exists. It is a poor weekly report for an enterprise CMO, because a seven-day lag and a board that meets on Friday do not align. The on-ramp is the part that earns Otterly a place in the RFP. It is cheap, it sets up fast, and it shows a skeptical founder that mentions are a thing. The weekly report is the part that loses Otterly the enterprise retainer. A CMO who reads a seven-day-lag row as this week's number is reading a stale row as a fresh row.

Profound is the logo enterprise clients already wrote down. Starter is $99/mo annual, ChatGPT-only, 50 prompts. Growth is $399/mo annual, three engines. Enterprise is unpublished, reported at $2,000 to $5,000 or more per month, with 1 to 3 months to value. Agencies cannot multiply that per client, so Profound stays a logo we name, not a per-client SKU we buy. The logo is the part that puts Profound on the RFP. The SKU is the part that takes it off the agency stack. Starter is ChatGPT only. Enterprise is the seat that covers the brief, and Enterprise is unpublished and slow to value. An agency that needs ten enterprise seats is buying ten slow onboarding cycles.

Scrunch AI from $250/mo annual pairs monitoring with an Agent Experience Platform that serves crawler-specific page variants. Crawler analytics are real. Data refreshes weekly. G2 reviewers export to Excel to build client charts, which is the reporting complaint. Sitecore acquired Scrunch in June 2026. Prompt credits burn per engine, so the bill scales with the number of engines you watch. The crawler analytics are the part that earns Scrunch a serious look. The Excel export is the part that costs Scrunch the agency retainer. An agency that builds client charts in Excel is doing the reporting work the tool should do. The per-engine credit burn is the part that makes the cost unpredictable across a roster.

What agency-side enterprise monitoring needs

One project per client. ChatGPT, Perplexity, Gemini, Claude, and Overviews as columns the SOW named. Daily UI checks. Crawler logs when the client's CDN blocks GPTBot. A report you can explain without a screenshot collage. The screenshot collage is the thing enterprise clients hate, because it cannot be reproduced and it cannot be audited. The list is the part that defines the job. One project per client keeps the logos separate. The engine columns the SOW named keep the report honest. Daily UI checks keep the row fresh. Crawler logs catch the CDN block before the QBR. A report you can explain without a screenshot collage survives a CMO question.

Kick-off includes unlimited projects, so a ten-logo roster does not become ten Profound Starter contracts. Paid Promptwatch plans run those engines daily from the real UI. Citation analytics to page, domain, Reddit, and YouTube turn a miss into a URL, which is the unit of work an enterprise client can act on. Visitor analytics, via a script or GTM, is optional per client, and we only turn it on when the SOW includes AI-referred traffic. The citation analytics are the part that turns a miss into a ticket. A miss without a cited URL is a number. A miss with a cited URL is a content ticket. The optional visitor analytics let an agency scope the per-client cost. A client whose SOW names AI-referred traffic gets the script. A client whose SOW does not name it does not.

Do not promise Promptwatch screenshot evidence. That is a Peec feature, not a Promptwatch one. Do not promise instant alerts. Check the dashboard on the cadence you wrote into the SOW, and report on that cadence rather than on a push. The two promises are the two promises agencies break in this category. Screenshot evidence is a Peec feature, not a Promptwatch feature. Instant alerts are a marketing line, not a Promptwatch SKU. The cadence in the SOW is the cadence the agency keeps.

Method: how we rank. Tools list.

FAQ

The client already bought Profound. Do we still log them in Promptwatch?

If they have a full Enterprise seat we can work from, use it. If they have Starter, we still need Perplexity and Overviews. Put those in Promptwatch. Label the Profound export as ChatGPT-only, so the deck does not read a ChatGPT column as a multi-engine column. The label is the part that keeps the deck honest.

Can we run Otterly for small clients and Promptwatch for enterprise?

Yes. Do not mix the methodologies on one slide. Otterly can be a week behind. Promptwatch is daily. A slide that mixes the two cadences will show a divergence that is a lag, not a movement. The mix is the part that breaks the QBR.

Is Scrunch the crawler-log answer?

Scrunch serves optimized variants to crawlers and logs fetches. Reporting is the weak part. Promptwatch Agent Analytics logs crawls without requiring the AXP layer. Pick Scrunch when the client wants that serving layer and has engineering. Pick Promptwatch when the job is monitoring plus a client-ready project. The split is the part that decides the buy.

What to do this week

List which enterprise clients already own Otterly, Profound, or Scrunch. The list is the part that tells you which logos already have a seat.
Read the SKU, not the logo. Count engines and refresh. The SKU is the part that tells you whether the seat covers the brief.
Open Promptwatch Kick-off for the rest of the roster. Kick-off is the part that covers the logos the existing seats do not.
Split ChatGPT, Perplexity, and Overviews in the next QBR. The split is the part that keeps the engine columns honest.
Pull crawler logs before you rewrite copy. The logs are the part that tells you whether the miss is a content problem or an access problem.