OmniSEO vs Profound (2026): Ten engines for $349 or an enterprise agent contract?
OmniSEO opens all 10 engines at $349/mo. Profound gates its full engine list behind Enterprise deals from about $40k a year. Plan-by-plan buying notes, plus where Promptwatch fits.
On paper, OmniSEO and Profound track about the same set of answer engines. Both list ten, from ChatGPT and Perplexity through Grok, Meta AI and DeepSeek. How you reach those ten is where they part ways. OmniSEO opens all of them on a self-serve plan at $349 a month. Profound keeps its full engine list, its full Prompt Volumes dataset and its agents on Enterprise contracts that start around $40k a year.
So this comparison is really about what kind of purchase you are making. One is a published-price tracker from an agency group. The other is an enterprise marketing program where AI search is one channel among several. We add Promptwatch as the third column because it is the dedicated AI visibility platform we would check before signing with either.
Plan by plan
| OmniSEO | Profound | Promptwatch | |
|---|---|---|---|
| Cheapest paid plan | Essentials $89/mo: 4 engines, 50 saved prompts, 5 seats | Starter $99/mo (annual): ChatGPT only, 50 prompts, 1 seat | Essential $95/mo: 50 prompts across all tracked LLMs, 1 seat |
| Mid tier | Professional $349/mo: 10 engines, 100 saved prompts, 10 seats | Growth $399/mo (annual): 3 engines, 100 prompts, 3 seats | Professional $245/mo: 150 prompts, 2 projects, 2 seats |
| Top tier | Enterprise from $899/mo | Enterprise from about $40k/yr | Business $579/mo; Enterprise custom |
| Billing | Monthly or annual (two months free) | Annual only | Monthly, or annual at 12 months for the price of 10 |
| Trial | 7 days, no card, ChatGPT and AI Overviews only | 7 days on Growth | Free Explore tier; 7-day trial on Essential |
| Demand data | Estimated prompt query volume | Prompt Volumes (full set on Enterprise) | Prompt search volumes, difficulty, query fan-outs |
| AI crawler logs | Not published | Not published | Agent Analytics from Professional |
| AI-referred conversions | Not published | Not published | Visitor analytics via script or GTM |
| Best for | Small teams and agencies on a fixed budget | Enterprises buying an agent program | Teams that want tracking, crawler data and attribution together |
OmniSEO: the published-price tracker
OmniSEO comes from WebFX and SEO.com, an agency group that says it has more than 650 experts on staff. The product is plain in a good way. You type a domain or topic, it surfaces prompts from its library with an estimated query volume, and you track the useful ones. Each tracked prompt gets recommendations from a built-in AI strategist, and a citing-domain view shows which sources shape the answer, Reddit and YouTube included.
The pricing page is unusually honest about limits. Essentials at $89 covers four engines (AI Overviews, AI Mode, ChatGPT, Perplexity) and has no exports. Professional at $349 opens all ten and adds CSV and PDF exports up to 5,000 rows a month. Both self-serve plans cap competitors at five, which hurts in a crowded category, and the step from 50 to 100 saved prompts costs $260 more a month. The trial covers only ChatGPT and AI Overviews, and upgrades take effect at the start of the next billing cycle.
Profound: an enterprise program with a tracker inside
Profound still runs scheduled prompts across ChatGPT Search, Perplexity, AI Overviews, Gemini and Claude, and it reports citation share, share of voice and competitor cite rates by prompt cluster. That tracking is no longer the headline. Profound now sells marketing agents for AEO and SEO, content and demand, and PR. Its Prompt Volumes dataset of real query demand is the most interesting thing it owns.
The public plans are a small window onto that. Starter is $99 a month, billed yearly, for ChatGPT alone. Growth at $399 a month gets three engines. The ten-engine coverage, full Prompt Volumes, the agents, API, SSO and SOC 2 all sit on Enterprise, which starts around $40k a year. Billing is annual only, and you should budget one to three months of setup with someone who owns the rollout.
Head to head
For a self-serve buyer, OmniSEO wins on almost every row of the table. At $349 you get ten engines and ten seats. At $399, Profound gives you three engines and three seats, on a yearly commitment. At entry, four engines and five seats beat one engine and one seat.
Profound wins a different contest. A large marketing organization that wants agents working on content, demand and PR, with AI search as one input, is buying something OmniSEO doesn't sell. If procurement is comfortable with a five-figure annual deal and a setup period, Profound is the more ambitious platform. OmniSEO's Enterprise tier offers monthly AEO and GEO consultations instead, which suits a team that wants human advice more than automation.
Where Promptwatch fits
Neither tool publishes AI crawler logs or ties AI-referred visits to conversions. That is the gap Promptwatch fills. Agent Analytics records ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther and Meta AI crawler hits, shows the path from crawl to citation and flags errors. Visitor analytics, installed with a script or GTM template, reports which AI sessions converted. Citation analytics goes to page level and breaks out Reddit and YouTube citations and offsite mentions.
For demand data, prompt tracking includes search volumes, difficulty scores and query fan-outs. Content Agents then write and publish to Webflow or Framer.
Professional at $245 a month is the plan to compare with OmniSEO Professional. It gives 150 prompts and 18,000 responses, and its 25M crawler-log allowance turns on Agent Analytics. It costs less than either mid tier above.
Verdict
If you are choosing strictly between these two, OmniSEO is the right call for nearly every team below enterprise size, and Profound is right for an enterprise that wants an agent program and has the budget and patience for it. Our overall pick is Promptwatch. Its self-serve prices sit in the same range as OmniSEO's, and it adds the crawler and conversion data that neither of these publishes.
FAQ
Does OmniSEO track as many engines as Profound?
On self-serve plans it tracks more. OmniSEO Professional covers ten engines at $349 a month. Profound's public plans cover one (Starter) or three (Growth), and its ten-engine coverage is Enterprise only.
How does Promptwatch compare with OmniSEO and Profound?
Promptwatch is a dedicated AI visibility platform with published prices. Professional at $245 a month adds AI crawler logs and AI-referred conversion tracking, which neither OmniSEO nor Profound publishes.