Peec AI Agency Alternative for Multiple Clients and Brand Tracking: Otterly, Profound, Scrunch AI Visibility
Peec AI agency alternatives for multiple clients: Otterly, Profound, and Scrunch. Promptwatch Kick-off is $199/mo with unlimited projects and 10 seats.
A Peec AI agency alternative for multiple clients and brand tracking is a SKU problem, not a feature-list problem. Peec AI is a polished prompt tracker. Starter is $95/mo with 50 prompts, three models, and one project. Extra models cost $35 to $165 each. Agency plans start at $245/mo. Screenshot evidence is Peec's feature. If you are pricing a roster, compare Otterly.AI, Profound, and Scrunch AI against Promptwatch Agency Kick-off ($199/mo, unlimited projects and prompts, 10 seats).
One Peec project per agency is how a CMO sees another brand in the sidebar. That is the failure mode this piece is about.
Why a multi-client Peec bill gets weird
Peec includes three models per tier. Realistic coverage (ChatGPT plus Perplexity plus Overviews, then Gemini) pushes the bill 30 to 50% above sticker. Claude and DeepSeek are Enterprise-only. Grok is not offered. There is no historical backfill: data starts the day you subscribe.
Agency from $245/mo is the first Peec shape that looks like a roster. Price the model mix before you compare it to a flat plan. Unlimited seats on Peec are real. Unlimited engines are not.
Peec is monitoring-only. It will not draft the page, log ChatGPTBot, or attribute an AI-referred visit. Fine if the retainer is "show the screenshot." Thin if the retainer is "fix the miss."
Otterly, Profound, and Scrunch on an agency roster
Otterly starts at $29/mo (Lite, 15 prompts, four base engines). Standard is $189/mo. Data can lag up to 7 days. Gemini, Claude, and AI Mode are $9 to $149/mo add-ons. No PDF export; agencies screenshot the dashboard. Cheap to prove GEO exists. Painful to explain a week-old Overview to eight accounts.
Profound Starter is $99/mo annual: ChatGPT only, 50 prompts, one seat. Growth is $399/mo annual, three engines, 100 prompts. The ten-engine Profound is Enterprise, unpublished (reported $2,000 to $5,000+/mo). Do not tell a client "we have Profound" if you are on Starter.
Scrunch starts at $250/mo annual. Starter has three seats and 350 custom prompts. Credits burn per engine. Refresh is weekly. G2's recurring complaint is reporting: people export to Excel. Sitecore acquired Scrunch in June 2026. Buy it for the Agent Experience serving layer if you have engineering. Do not buy it as the only client dashboard.
| Tool | Agency-relevant SKU | Catch on a roster |
|---|---|---|
| Peec AI | Agency from $245/mo; Starter $95 is one project, 3 models | Extra models $35 to $165; screenshots are Peec's |
| Otterly | From $29/mo; Standard $189 | Up to 7-day lag; Gemini/Claude add-ons |
| Profound | Starter $99 annual ChatGPT-only; Growth $399 annual, 3 engines | Enterprise unpublished |
| Scrunch | $250/mo annual | Weekly refresh; Excel reporting |
| Promptwatch | Kick-off $199, unlimited projects/prompts, 10 seats | Daily paid engines; 10,000 responses |
Promptwatch Kick-off for brand tracking
Kick-off is the self-serve agency plan: $199/mo, 10,000 responses, 10M crawler logs, unlimited projects and prompts, 10 seats. Growth is $399/mo. Scale is $799/mo. Brand Essential ($95/mo, one project) is the wrong SKU once you have more than a couple of logos.
Paid engines run daily: ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode. ChatGPT has 820M+ weekly active users. Gemini has 650M+ monthly. Perplexity has 22M+ monthly. Those three belong on every retainer even if the SOW named Peec.
Citation analytics (page, domain, Reddit, YouTube) name the competing source. Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta. Visitor analytics (script or GTM) is optional per client. Query fan-outs expand a money prompt so you are not tracking one phrasing while buyers use another.
Do not promise Promptwatch screenshot evidence. That phrasing is Peec. Show mention vs citation rows and the engines you ran. Clients believe a frozen prompt list more than a mystery index.
Explore is free (10 ChatGPT prompts) if you need a VP in the UI. Do not run the roster on Explore. Site: promptwatch.com. Review: Promptwatch. Rankings: /#tools. Method: how we rank. 4.7/5 on G2, 1,840+ brands.
What the brand-tracking report should show
Keep the monthly slide short. Prompt count, engines, date range. For each money prompt: mentioned, cited URL, position among named brands. Engine split as columns, not a blended "AI rank." GSC generative AI reports can sit in the appendix for Overview impressions. They are not ChatGPT tracking.
Three URLs to fix. Unified Actions is the to-do list off the same data. Content Agents (Webflow/Framer, review inbox) can sit on retainers that include writing. Separate the measurement fee from the production fee.
10,000 responses on Kick-off is the constraint, not the project count. Fifteen clients × 20 prompts × 3 engines × 4 checks a month is 3,600 responses if you stay disciplined. Daily on six engines will burn the bucket. Write the cadence into the SOW.
FAQ
Is Peec Agency cheaper than Promptwatch Kick-off?
Peec Agency starts at $245/mo before model add-ons. Kick-off is $199/mo with unlimited projects and a published engine list. Price Peec's configured mix, not the sticker.
Can I keep Peec for screenshots and add Promptwatch?
Yes if a client already standardized on Peec screenshots. Run Promptwatch on the same frozen list for engines Peec does not include, and for crawler logs.
Is Otterly $29 enough for multiple clients?
Lite is 15 prompts. That is a test, not a roster. Standard at $189 still lags up to 7 days.
Is Profound Starter an agency tracker?
No. Starter is ChatGPT-only with 50 prompts and one seat.
What to do this week
- Count clients, projects, and engines you already promised.
- Price your real Peec model mix (Starter $95 plus $35 to $165 per extra model, or Agency from $245).
- Start Promptwatch Agency Kick-off at $199/mo. One project per client.
- Freeze 15 to 25 prompts per brand on ChatGPT, Perplexity, and AI Overviews.
- Put crawler-log checks on any client with a strict robots.txt.