Promptwatch vs Otterly.AI: which one should you buy in 2026?
Promptwatch vs Otterly.AI for buyers: plan limits, 29 features compared from vendor pages, three costed team scenarios, and a two-week side-by-side trial plan.
This comparison usually comes up at a specific moment. The Otterly plan is due for renewal, or someone in leadership has asked how much traffic AI answers actually send, and the dashboard has no number for it. Teams in that spot often look at AthenaHQ or Scrunch AI as well, and our buyer's guide to Otterly.AI alternatives covers them. This post is the straight head-to-head between Promptwatch and Otterly.AI, written for whoever has to approve the invoice.
The two have more in common than their prices suggest. Both list unlimited seats, daily tracking, page-level citation analytics, a 7-day free trial, and MCP and API access (on Otterly, from Standard). Where they split is everything after the mention: whether the tool can tell you which crawled pages got cited, which AI answers sent visitors who converted, and whether it can write and publish the fix.
Otterly.AI's features page, captured November 8, 2026.
Quick verdict
Buy Otterly.AI if you need 15 prompts on four engines for €29 a month and nobody is asking for traffic or conversion numbers yet. Buy Promptwatch if you track more than 15 prompts, need Gemini or Claude without paying per engine, or have to connect AI visibility to visits, conversions and published content. At roughly 100 prompts, the two cost about the same and Promptwatch includes much more.
At a glance
| Promptwatch | Otterly.AI | |
|---|---|---|
| Entry price | $95/mo Essential (€85) | €29/mo Lite |
| Next tiers | Professional $245 (€205), Business $579 (€499), Enterprise custom; agency plans $199, $399, $799 | Standard €189, Premium €489, Enterprise custom from 1,000 prompts |
| Entry allowance | 50 prompts, 6,000 responses, 1 project | 15 prompts, response allowance not stated, 1 workspace |
| Engines in base price | Every paid plan can track any of the supported engines | 4: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Engine add-ons | None | Gemini and AI Mode €9 / €59 / €149; Claude €29 / €109 / €439 (Lite / Standard / Premium) |
| Free trial | 7 days on all six self-serve plans (monthly billing) | 7 days, no card (home FAQ); the features page says 14 |
| Seats | Unlimited on every paid plan | Unlimited on every plan |
Full feature comparison
| Feature | Promptwatch | Otterly.AI |
|---|---|---|
| Tracking | ||
| Prompt research | Prompt Volumes: monthly volume, difficulty and citation rate, every plan | AI Prompt Research Tool; volumes and difficulty not listed |
| Query fan-outs | Exact sub-queries per model behind each tracked response | Query Fan Out Tool shows queries engines "may generate"; not tied to tracked answers |
| Personas | Yes, with persona stacking and Persona Insights | Not listed |
| Location | Country on every paid plan; state/city on Business and agency plans; coordinates (20 m to 5 km) on Business, Agency Scale, Enterprise | Unlimited countries and languages; state/city not listed |
| Fastest frequency | Daily; every 12, 6 or 1 hours on Business, Agency Scale, Enterprise | Daily on every plan |
| Coding agent visibility | Codex, Claude Code, OpenCode | Not listed |
| Citations | ||
| Page-level citations | All Citations, URL Positions, Citation Trends with decay half-life per page | Yes, every plan: Citation Source Tracking, Link Citations Analysis |
| Social citation reports | Reddit, YouTube, LinkedIn, Instagram | Not listed |
| Offsite mention opportunities | Yes, unlinked mentions ranked | Not listed |
| Track any URL, incl. a competitor's | Page Tracker | Not listed |
| Crawlers and traffic | ||
| AI crawler logs | Agent Analytics from Professional and on every agency plan | Agent Analytics from Standard (200k events); llms.txt calls it a closed beta |
| IP verification, crawl-to-citation, errors | Yes, all three | Not listed |
| AI-referred visits and conversions | Every plan, 200K to 15M events | Not listed (a free referral traffic checker only) |
| Search Console and Bing data | 360 Insights, every brand plan | Not listed |
| Brand and content | ||
| Sentiment and narrative | Brand Narrative on every plan: claims by theme, scored, against competitors | Sentiment and Brand Profiling on every plan; claim-level breakdown not listed |
| Fact check against your pages | Business, Agency Scale, Enterprise | Not listed |
| Recommendations | Action Board with a weekly Discovery agent, assignees, comments | 3 a week on Lite, unlimited from Standard |
| In-app AI agent | Agent Chat on every plan | Not listed in-app; MCP from Standard |
| Article generation | AEO articles: 5/mo on Professional, 10/mo on Business | Not listed (Content Audit produces briefs) |
| CMS publishing | WordPress, Webflow, Framer; automated Content Agent on Business | Not listed |
| Site audit | Weekly, 21 checks, 1,500 to 75,000 pages by plan | GEO, crawlability and content audits; 1,000 GEO audits/mo on Lite |
| ChatGPT Shopping | Business and Enterprise, plus Amazon Alexa product results | Listed, plan not stated |
| Ads inside AI answers | Ads Radar on Business, every agency plan, Enterprise | ChatGPT and AI Overviews ad tracking listed, plan not stated |
| Integrations and admin | ||
| MCP server | Every paid plan, 110+ tools | Standard and up, 2,000 requests/mo |
| REST API | Every paid plan, 500 to 50,000 requests/hour | Standard and up, 2,000 requests/mo |
| Looker Studio | Professional and up, every agency plan | Standard and up |
| PDF and scheduled reports | PDF of any dashboard; 10 scheduled PDF reports on every brand plan | CSV export; weekly automated reports on the agency page; PDF not listed |
| Security | ISO/IEC 27001, GDPR; SSO on Enterprise | SSO on Enterprise; ISO 27001 and SOC 2 not listed |
| Agency structure | Agency plans: unlimited projects, pitch projects, prompts; white-label on Enterprise | Unlimited workspaces from Standard; Agency Partners get 150 or 500 prompts, pitch workspaces, branded Looker Studio reports |
Promptwatch values come from its llms.txt, ai-agent-instructions page and pricing page (re-checked November 4, 2026). Otterly values come from its pricing and home pages captured November 6 and its features, agencies and llms.txt pages fetched November 8. "Not listed" means not listed on Otterly.AI's pricing or product pages (checked November 2026).
Pricing side by side
Promptwatch prices brand plans in dollars with euro equivalents: Essential $95 (€85), Professional $245 (€205) and Business $579 (€499), with Enterprise on quote. There are no engine add-ons, annual billing gives 12 months for the price of 10, and every self-serve plan has the 7-day trial on monthly billing.
Promptwatch's pricing page, captured November 6, 2026.
Otterly showed us euros: Lite €29 for 15 prompts, Standard €189 for 100, Premium €489 for 400, and Enterprise from 1,000 prompts. Annual billing takes 15% off. Engine add-ons and prompt packs (100 for €99, Standard and Premium only) come on top.
Otterly.AI's pricing page, captured November 6, 2026. Prices shown in euros for a visitor in the Netherlands.
Sticker prices mislead in this category, so here is what three realistic buyers would pay. We compare the euro prices both vendors publish, so nothing is converted.
A solo marketer with 15 to 50 prompts
If 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot is truly enough, Otterly Lite at €29 is the better buy, and nothing on Promptwatch comes close on price. The picture changes at prompt 16. Lite can't add prompt packs, so the next step is Standard at €189. Promptwatch Essential at €85 covers 50 prompts and 6,000 responses, with Visitor Analytics, 360 Insights, Brand Narrative, Agent Chat and MCP and API access. Essential has no crawler logs, while Otterly Standard includes Agent Analytics, so check which of the two you will actually use.
A brand team with 100 prompts on four engines, daily
Say ChatGPT, AI Overviews, Perplexity and Gemini, with crawler data wanted. On Otterly that is Standard (€189) plus the Gemini add-on (€59), or €248 a month. Swap Gemini for Claude and it becomes €298. On Promptwatch it is Professional at €205: 150 prompts and 18,000 responses, of which this setup uses about 12,000 (100 prompts, four engines, 30 days). Professional also brings 25M crawler log events, 1M visitor events, 5 AEO articles a month and Looker Studio.
An agency with eight small clients
Otterly Standard and up gives unlimited workspaces, and its Agency Partner program on Standard or Premium adds 150 or 500 prompts, pitch workspaces and branded Looker Studio reports. Promptwatch's Kick-off plan is $199 (€170) with unlimited projects, prompts and seats, 10,000 responses, 10M crawler log events, Ads Radar and state/city tracking. Eight clients with 10 prompts each on four engines is 320 responses a day, or 9,600 a month, which fits. Kick-off doesn't include AEO articles or the Content Agent.
Where Otterly.AI wins
Otterly is cheaper to start. Lite at €29 a month is about a third of Promptwatch Essential's €85, and it tracks four engines daily. If your prompt list is short, that gap won't close.
Crawler data comes in one tier lower. Agent Analytics is on Standard (€189, 200k events), while Promptwatch's crawler logs start on Professional ($245). Otterly's llms.txt still calls the feature a closed beta, so depth is unproven, but it is on the plan card.
Otterly lists ChatGPT ads and shopping tracking and Google AI Overviews ad tracking. Promptwatch's Ads Radar and ChatGPT Shopping start on Business ($579). Otterly doesn't say which plan includes them, so ask before you count on it.
The rest is a draw. Both have unlimited seats, country tracking in any language on every plan, and a 7-day trial. MCP, API and Looker Studio all come with Otterly Standard; Promptwatch has MCP and API on every paid plan but Looker Studio only from Professional.
What Otterly.AI is missing
Traffic and conversions
Otterly reports that an engine mentioned you. It doesn't list a way to see whether that answer sent anyone to your site. For a team that has to defend budget, that is the gap that matters most. Promptwatch's Visitor Analytics, on every plan, counts AI-referred visits and conversions from ChatGPT, Perplexity, Gemini, Claude, Copilot and others. Since ChatGPT stopped sending a referrer on October 8, 2026, an "Include ChatGPT UTM referrers" toggle counts utm_source=chatgpt.com visits as ChatGPT again. 360 Insights adds Search Console and Bing data per page on every brand plan.
Crawler data you can act on
A list of bot visits tells you a crawler came by. It doesn't tell you whether the visit led to a citation. Promptwatch's Agent Analytics (Professional and up) verifies each hit against the operator's published IP ranges, so a scraper using GPTBot's user agent isn't counted, and it shows a citation rate per page plus crawl errors with explanations. A page crawled often and never cited has a content problem. A page never crawled has an access problem. Otterly doesn't list either view.
Articles and publishing
Otterly's Content Audit produces briefs. Someone still has to write the page and put it live. Promptwatch Professional includes 5 AEO articles a month (10 on Business), built from a tracked prompt, fan-out or cited page, and publishes to WordPress, Webflow or Framer. On Business, the Content Agent plans and publishes on a schedule with a review inbox.
What AI says about you, claim by claim
Otterly's sentiment score and Brand Profiling show tone and attributes. Promptwatch's Brand Narrative, on every plan, pulls the individual claims engines make about you and your competitors, groups them by theme such as Pricing or Support, and scores each theme. Fact Check (Business, Agency Scale, Enterprise) then checks a claim against pages crawled from your site.
Promptwatch Brand Narrative, from the Promptwatch changelog. Example project data.
Reports you can hand over
Otterly lists CSV export, and weekly automated reports on its agency page. PDF export isn't listed. Promptwatch exports any dashboard as a PDF and includes 10 scheduled PDF reports on every brand plan. Custom dashboards with saved filters are on every plan, and a scheduled custom dashboard follows its widgets as they change.
Promptwatch custom dashboard, from the Promptwatch changelog. Example project data.
Location and frequency
Otterly tracks any country daily. Promptwatch adds state and city tracking on Business and agency plans, coordinate targeting from 20 m to 5 km on Business, Agency Scale and Enterprise, and runs every 12, 6 or 1 hours on the same tiers. Coordinate targeting makes ChatGPT, Google AI Overviews and AI Mode answer as if asked from that spot, which for a multi-location brand is the difference between a national average and what a customer near one store sees.
A two-week side-by-side trial plan
Both trials last 7 days, so spend the first week preparing and only start the clock in week two.
In week one, export your Otterly prompt list, or write 50 prompts if you're new. Get Search Console and Bing Webmaster access, and find out who can connect Cloudflare or your CDN logs. Pick three pages you want cited and one competitor page.
In week two, start the Promptwatch trial on Professional on day 1 (and the Otterly trial the same morning if you aren't a customer yet), add the same prompts on the same engines and country, and connect logs and the visitor script. On days 2 and 3, compare mentions and cited URLs for the same prompts in both tools. On day 4, check Agent Analytics for your three pages: crawled or not, cited or not. On day 5, look for AI-referred visits and conversions. On day 6, try drafting one AEO article for a prompt you lose. On day 7, decide, and cancel whichever trial or subscription you won't keep before it bills.
Who should pick which
- Otterly.AI: one marketer, up to 15 prompts, the four base engines, and no reporting duty beyond mentions.
- Promptwatch Essential: up to 50 prompts, with traffic and Search Console data, and no need for crawler logs yet.
- Promptwatch Professional: around 100 prompts with crawler logs, articles and Looker Studio, for about the price of Otterly Standard plus one engine add-on.
- Promptwatch agency plans: several clients with unlimited projects and prompts and crawler logs on every tier.
Our verdict
Otterly.AI is a good first tracker and stays the cheaper buy for very small prompt lists. Past 15 prompts, or once anyone asks what AI answers are worth in traffic, Promptwatch is the better purchase, because Visitor Analytics, crawl-to-citation data and publishing sit in the same project as the prompts. Run the two-week plan above, starting with the 7-day free trial on Professional.
FAQ
Is Promptwatch more expensive than Otterly.AI?
At the entry level, yes: $95 (€85) against €29. At around 100 prompts with Gemini or Claude, Promptwatch Professional (€205) costs less than Otterly Standard plus an engine add-on (€248 to €298).
Does Otterly.AI have AI crawler logs?
Yes. Agent Analytics is on Standard and up, though Otterly's llms.txt describes it as a closed beta. IP verification and a crawl-to-citation link aren't listed.
Can I move my Otterly prompts into Promptwatch?
You can add the same prompts by hand or through the API, and Promptwatch's Prompt Explorer can suggest more from Search Console or any page on your site.