Promptwatch vs Qwairy vs Otterly.AI (2026): Stack, Clone, or $29 Trial
Otterly is the cheap weekly tracker. Qwairy is the prepaid sitemap. Promptwatch is the daily loop.
People compare Otterly.AI and Qwairy because both are "GEO for less than $100." That is a price band, not a product. A price band groups tools by what they cost, not by what they do, and two tools at the same sticker can close very different loops. Promptwatch is the third column so the band has a real stack in it. The stack is the thing that ships pages and reads crawler logs, not just the thing that prints a mention count.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed. Google's documentation is about Google's surfaces. A prompt you type into ChatGPT never lands in a Google report, which is why a tracker for the non-Google surfaces exists as a category at all.
Otterly Lite is $29/mo. Qwairy paid starts at €79/mo after free credits. Promptwatch Essential is $95/mo after a free Explore tier. All three fit a "under $100" shopping tab. They do not fit the same job. The shopping tab is where the comparison starts, not where it ends.
At a glance
| Promptwatch | Qwairy | Otterly.AI | |
|---|---|---|---|
| Starting price | Free Explore; $95/mo Essential | Free credits; €79/mo | $29/mo Lite |
| Starter engines | 10+ including Claude | Long list, mixed API/UI | 4 base; Claude add-on |
| Freshness | Daily on paid | Daily/weekly/monthly options | Up to ~7 days stale |
| Content | 5 AEO articles | 50 credits/brief | None |
| Crawler logs | Agent Analytics on Professional $245 | Business €449 | No |
| Trial | Explore stays free | Credits run out | No-card ~14 days |
| Best use | Program | Demo | Baseline month |
Otterly's freshness is the row people skip. Up to about seven days stale is not a daily tracker. A weekly tracker answers "were we mentioned this week," not "did the mention move today." Qwairy will show daily, weekly, or monthly options on the grid. Promptwatch paid is daily. If you wanted a yes/no on mentions this month, Otterly Lite can do that. If you wanted a program, $29 is the look, not the seat.
Where Promptwatch wins
Essential is $95 with Claude, daily refresh, 50 prompts, 6,000 responses, 200K visitor events, and five AEO articles. It does not include crawler logs. Professional at $245 adds 25M crawler logs, state and city targeting, Data Studio, shopping insights, and custom reports. Explore does not expire when a wallet hits zero.
The first paid plan covers 10+ engines and the content loop. Professional is the plan for Agent Analytics. You are not buying Otterly's four-engine baseline or Qwairy's 1,300-credit demo. The engine count matters because Claude is a different audience from ChatGPT, and a base-four plan that charges extra for Claude is not a four-engine plan in practice.
Explore stays free. That matters next to Qwairy credits that run out and an Otterly trial of about 14 days with no card. After the trial, Otterly is $29. After the credits, Qwairy is a pause or €79. A free tier that does not expire is a different commitment from a trial or a wallet.
Where Qwairy loses
€79 is not $29 of Otterly and it is not $95 of Promptwatch. It is 1,300 credits. The sitemap is cosplay. The credit model means every action draws down a wallet, and when the wallet empties the work pauses until you refill.
Daily/weekly/monthly options look flexible until you remember the wallet. Content Studio at 50 credits per brief is not five articles on a plan card. Crawler logs wait for Business at €449. Claude sits on a mixed API/UI list. Best use is demo. That is not a polite way of saying "starter program." It is the honest use. A demo is a thing you walk through to learn the shape, then leave.
Where Otterly wins
Price. Speed. A trial that does not require you to understand credits-per-model. Four engines are enough to see if anyone mentions you.
Then you graduate. Otterly's add-ons and weekly lag are why. Claude is an add-on, not in the base four. No content. No crawler logs. Best use is a baseline month. Keep it if you need a cheap yes/no. Do not staff a daily Claude program on Lite.
The no-card trial of about 14 days is the easiest start in this table. Use it. Do not renew on inertia if the lag and the Claude add-on showed up in week two. A trial that auto-renews into a plan whose limits you already felt is how shops end up paying for a tracker they outgrew.
Who should pick which
- Otterly for a $29 look.
- Promptwatch when the look says the channel is real.
- Qwairy only while the free credits last.
If you already know you need Claude or weekly content, skip the look and start on Promptwatch Essential. If you need crawler logs, start on Professional. Otterly Lite is fine for a cheap yes or no on mentions. Skip Qwairy unless you are still clicking around on free credits.
Pairwise: Promptwatch vs Qwairy, Qwairy vs Otterly.AI, Promptwatch vs Otterly.
FAQ
Should I skip Otterly and go straight to Promptwatch?
If you already know you need Claude or weekly content, yes. Essential at $95 handles that work. Crawler logs begin on Professional at $245. Otterly Lite is fine for a cheap yes or no on mentions, while Qwairy is only worth the free-credit tour. The $29 plan answers "does anyone mention us." The $95 plan tracks the program and ships pages. The $245 plan adds the crawler record.