Qwairy vs Scrunch AI (2026): A Sitemap vs Agent Experience
Scrunch is worth talking about for AXP. Qwairy is worth talking about as a Promptwatch clone. Promptwatch is the third column.
Scrunch AI has one feature nothing else copies cleanly: the Agent Experience Platform. It serves LLM crawlers a parallel page. Qwairy has six nav items and a credit meter. They should not be on the same shortlist unless someone searched "GEO tools" and stopped thinking. Promptwatch is the third column for the monitoring half.
This pairing exists because both names appear on generic GEO roundups. That is a directory accident, not a product overlap. Scrunch is an engineering bet: different HTML for declared LLM crawlers, then watch what those crawlers do. Qwairy is a checkbox suite: Measure, content, MCP, a pause when credits hit zero. If you wanted AXP, Qwairy cannot help you. If you wanted a dashboard, $250 Scrunch is a bad dashboard buy.
Snapshot comparison
| Qwairy | Scrunch AI | Promptwatch | |
|---|---|---|---|
| Starting price | Free credits; €79/mo | $250/mo annual ($300 monthly) | Free Explore; $95/mo Essential |
| Unique job | Checkbox GEO suite | AXP: different HTML for declared LLM crawlers | Track, cite, and publish on Essential; crawl logs on Professional |
| Monitoring freshness | Grid says daily/weekly/monthly | Weekly (common complaint) | Daily on paid |
| Crawler story | Analytics on Business €449 | Serve a variant, then watch crawls | Professional logs ChatGPTBot, ClaudeBot, and others |
| Credits | Pause at zero | Per-engine credits (1 prompt × 7 engines = 7) | Prompt/response caps |
| Owner | Independent (as of our sheet) | Sitecore, June 2026, reported ~$225M | Promptwatch B.V. |
| G2 | Unpublished here | Reporting complaints are the theme | 4.7/5 |
Qwairy's case
€79 vs $250. No CDN project. MCP. Those are the Qwairy talking points.
If you wanted AXP, Qwairy does not have it. If you wanted a dashboard, $250 Scrunch is a bad dashboard buy and €79 Qwairy is a prepaid one. The grid says daily, weekly, or monthly. Credits pause at zero. Crawler analytics wait for Business at €449. That is a clone of a monitoring IA, not a substitute for serving a variant page to GPTBot.
Use the free credits if you are still mapping the category. Do not put Qwairy on a shortlist next to Scrunch AXP. They are not competing for the same job.
Scrunch's case
AXP runs through a CDN or edge worker. The human page stays canonical. That is the feature worth a meeting. Starter is $250 annual: 3 seats, 350 custom plus 1,000 industry prompts, extra seats $25. Growth is $417 annual. Enterprise is for AXP at scale, SSO, SOC 2, and a data API.
Reporting is the G2 wound. People export to Excel. Advice is "you are missing," not "change this." Freshness is weekly, and that is a common complaint. Sitecore owns the roadmap now (June 2026, reported about $225M). The product can still be the right engineering buy. It is a weak buy if all you wanted was a mention dashboard.
Per-engine credits add up. One prompt across seven engines is seven credits. Plan for that before you treat Starter as unlimited monitoring.
Promptwatch's case
Promptwatch Essential is $95 monitoring with citation analytics, visitor analytics, and a publish path. It does not include crawler logs. Professional adds 25M named bot logs and crawl-to-citation analysis at $245. Promptwatch will not rewrite HTML for GPTBot. Scrunch will. Qwairy will show you a Measure module if you pay Business.
Daily freshness is on paid plans. Promptwatch is rated 4.7/5 on G2 and uses prompt and response caps instead of a pause. Many teams should run Promptwatch plus Scrunch AXP: Essential can handle the scoreboard and publish loop, while Professional is required if Promptwatch crawler logs are part of the setup. Scrunch remains the platform for crawler-specific pages. Nobody should run Qwairy instead of that pair.
Who should pick which
Pick Scrunch if you have engineering time and a hypothesis that crawler-specific pages move citations. Budget for weekly reporting and a Sitecore-owned roadmap. Read Is Scrunch AI worth it before you treat Starter as a tracker.
Pick Qwairy if you are still on the free credits. That is the only Qwairy recommendation in this pairing.
Pick Promptwatch for the scoreboard. Use Essential for daily prompt tracking and citation proof. Use Professional when you also need crawler logs without standing up AXP. Pair it with Scrunch if the AXP hypothesis is real.
Do not let a "GEO tools" search collapse these into one decision. AXP is infrastructure. Qwairy is a metered sitemap. Promptwatch is the monitoring product.
FAQ
Can Qwairy replace Scrunch AXP?
No.
Can Promptwatch replace Scrunch?
The monitoring half, yes. AXP, no.
Why is Scrunch more expensive than Qwairy?
You are paying for AXP and a Sitecore-owned platform, not for a cheaper dashboard. If you only wanted a dashboard, $250 is the wrong SKU and €79 Qwairy is still a prepaid clone.