Scrunch AI alternatives: a 2026 buyer's guide, feature by feature

Scrunch AI usually wins the first demo. Its homepage headline says humans don't visit your website anymore, AI does, and the product is built around that idea. Agent Traffic splits bot visits into training, indexing and retrieval bots. The Agent Experience Platform (AXP) serves token-light, AI-optimized versions of your pages to AI agents without changing what human visitors see. Scrunch is now a Sitecore company, according to its own llms.txt.

The purchase order is where it gets harder. Scrunch publishes one self-serve plan. Core costs $250 a month and includes 125 unique prompts, 5,000 responses a month, five site audits, one brand workspace, five user licenses, one country, one language, one persona and five competitors, with a 7-day free trial. It tracks four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. The rest sits on a custom-priced Enterprise plan: Claude, Gemini, Meta AI, Google AI Mode and Grok, the API, the MCP server, Looker Studio access, SAML and OIDC single sign-on, product-level shopping data, and AXP itself. So most buyers end up deciding whether the rows they need are worth an Enterprise negotiation.

Scrunch's pricing page, captured November 6, 2026.

This guide is written for that decision. It groups six alternatives by budget band, shows which of Scrunch's Enterprise-only rows each one puts on a plan with a listed price, and ends with the questions to put to Scrunch's sales team if you decide to stay. For the head-to-head with a two-week trial plan, read Promptwatch vs Scrunch AI.

Quick verdict

Start with Promptwatch. It lists the engine choice, API and MCP access that Scrunch keeps for Enterprise on self-serve plans from $95 a month, then adds the rows Scrunch doesn't list at all: IP-verified crawler logs with a crawl-to-citation rate, AI-referred conversions, Search Console and Bing data, and publishing to WordPress, Webflow or Framer. AthenaHQ suits teams that want 11 models on one listed plan and a free tier to start on. Goodie AI fits brands that want claim checking and a strategist on the account. Profound is for enterprise marketing teams buying a wider agent program. Rankscale is the low-budget pick for anyone comfortable with credits, and LLM Pulse has the lowest monthly price if weekly data is enough.

Scrunch AI alternatives compared

Tool	Best for	Starting price	What it doesn't list
Promptwatch	Teams that need to explain AI visibility and tie it to traffic	Essential $95/mo, 7-day free trial	Crawler logs start on Professional ($245/mo); Ads Radar, Shopping and hourly tracking need Business ($579/mo); no AXP-style agent pages listed
AthenaHQ	Teams that want many engines on one listed plan	Free Essential; Starter $295/mo	Crawler logs, fan-outs and MCP not listed; API is a paid add-on; personas on Enterprise
Goodie AI	Brands that want claim checking and strategist support	Core $295/mo, 7-day free trial	Fan-outs, CMS publishing and ads tracking not listed; Gemini from Pro, Claude on Enterprise
Profound	Enterprise teams buying marketing agents with AI search inside	Free 7-day trial; Enterprise custom	No paid brand plan with a listed price; API, SSO and ChatGPT Shopping on Enterprise
Rankscale	Technical marketers on a small budget	Essentials €17/mo billed yearly; Pro €99/mo	Personas, fact checking and content generation not listed; crawler data is Cloudflare only
LLM Pulse	Small teams that want the lowest monthly price	Starter €49/mo, weekly tracking	Crawler logs, shopping, ads and the API start on Scale (€299/mo); personas not listed
Scrunch AI (reference)	One brand in one country that wants bot traffic and basic content on one plan	Core $250/mo, 7-day free trial	Claude, Gemini, AI Mode, API, MCP and Looker Studio on Enterprise; AI-referred conversions, Search Console data and CMS publishing not listed

Prices and limits come from each vendor's pricing page captured on November 6, 2026, plus product pages and llms.txt files read on November 8, 2026. Rankscale and LLM Pulse showed euros to a visitor in the Netherlands. Profound's pricing page shows no Enterprise price.

Start with the budget band you can sign

Scrunch Core sits in the middle of the range. Here is what each band holds:

• Under $100 a month: Promptwatch Essential ($95), Rankscale Essentials (€17 a month on yearly billing) or Pro (€99), and LLM Pulse Starter (€49) or Growth (€99).
• $245 to $300: Promptwatch Professional ($245), Scrunch Core ($250), AthenaHQ Starter ($295) and Goodie Core ($295). Most Scrunch buyers compare here.
• $500 to $1,000: Promptwatch Business ($579), Goodie Pro ($999), and Rankscale Growth (€385) or Enterprise (€780) for heavier credit use.
• Custom: Scrunch Enterprise, Profound Enterprise, AthenaHQ Enterprise and Promptwatch Enterprise.

The middle band hides one difference. On Scrunch, the upgrade that adds Gemini, Claude and AI Mode has no price on the page. AthenaHQ Starter already lists 11 models, Promptwatch Professional can track any of the supported engines, and Goodie Core includes AI Mode.

Team size comes next. Core includes five user licenses and one brand workspace. Scrunch's FAQ asks whether you can add another user, but the answer wasn't in our capture of the page. Promptwatch, AthenaHQ, Goodie and LLM Pulse list unlimited seats on every plan, and Rankscale from Pro. If a sixth person needs a login, or an agency wants a second client in the same account, Core stops fitting before the prompt allowance does.

Then the volume. 125 prompts on four engines is 500 responses per run, so 5,000 responses a month covers ten full runs. Scrunch doesn't state a tracking frequency, so check whether that is enough for how often you want fresh data.

1. Promptwatch: Enterprise rows on listed plans

Promptwatch brand plans are Essential at $95 a month (1 project, 50 prompts, 6,000 responses), Professional at $245 (2 projects, 150 prompts, 18,000 responses) and Business at $579 (5 projects, 350 prompts, 42,000 responses), with Enterprise custom. All six self-serve plans, including the agency plans from $199, have a 7-day free trial on monthly billing, and seats are unlimited on every paid plan.

Put Promptwatch next to Scrunch's Enterprise column and most of the gated rows move to a listed price. Every paid plan can track any of the supported engines, which include Gemini, Google AI Mode and Meta AI through their real interfaces and Claude and Grok through the API. The hosted MCP server, with 110+ tools, and the REST API come with every paid plan, and Looker Studio starts on Professional. ChatGPT Shopping, which also covers Amazon Alexa product results, is on Business, as are state, city and coordinate-level targeting.

Then there are the rows Scrunch doesn't list at any tier. Agent Analytics, from Professional, logs AI crawler visits that are IP-verified against each operator's published ranges, shows a citation rate per page and explains crawl errors. Visitor Analytics, on every plan, counts AI-referred visits and conversions. Search Insights puts Google Search Console and Bing Webmaster data next to AI crawls and citations on every brand plan. Brand Narrative pulls out the claims AI makes about you and scores them by theme, and Fact Check, on Business, checks marked claims against pages crawled from your site. Content can be published to WordPress, Webflow or Framer, and the automated Content Agent on Business does it on a schedule with a review inbox.

Promptwatch 360 Dashboard Search insights, from the Promptwatch changelog. Example project data.

The weak spots are real. Essential has no crawler logs and no AEO articles, so at $95 you don't get what Scrunch Core gives you for bot traffic or basic content generation. You need Professional at $245 for that. Essential also caps you at 50 prompts against Core's 125. Ads Radar and tracking faster than daily need Business. Nothing in Promptwatch serves alternate pages to AI agents the way AXP does. And Promptwatch's own documents differ on whether brand plans run every engine on every prompt, so ask how many your plan runs per prompt.

2. AthenaHQ: the engines Scrunch gates, on one plan

AthenaHQ Starter costs $295 a month for 3,600 credits, where one credit is one AI response. It lists 11 models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with unlimited topics, prompts and competitors inside the credit cap and a one-month rollover. Annual billing is 17% off. There is also a free Essential tier with 300 credits on five engines, the Ask Athena agent and unlimited users.

AthenaHQ's pricing page, captured November 6, 2026.

For a Scrunch buyer, Starter is the simplest way to get the five gated engines at a listed price. The trade-offs are just as clear. 3,600 responses is less than Core's 5,000. AI crawler logs are not listed; AthenaHQ lists robots.txt and llms.txt management instead, so you would lose the bot traffic view you had on Core. Query fan-outs and an MCP server are not listed either, the API and extra credits are paid add-ons priced on request, and persona targeting is Enterprise only, where Core gives you one persona.

3. Goodie AI: claim checking and a strategist

Goodie AI Core is $295 a month: five models (ChatGPT, AI Overview, Perplexity, AI Mode and Copilot), 110 prompts, one brand, two countries and two languages, tracked daily. It includes 30 prompt researches and 50 optimization actions a month, a read-only MCP server, unlimited seats with AEO strategist support, and a 7-day free trial. Pro is $999 and adds Gemini, Alexa and Walmart Sparky, plus SKU-level shopping visibility.

Against Scrunch Core, Goodie adds AI Mode, a second country, a stated daily frequency, MCP on the entry plan and unlimited seats. It also lists rows Scrunch doesn't: AI-referred sessions and conversions by model and landing page, and Search Console and Bing Webmaster Tools in every plan column. AI Agent Analytics tracks named AI bots through access logs and flags blocks and errors.

Goodie's Brand Command page, captured November 8, 2026.

Brand Command is the standout. It drafts brand facts from your site and documents, and once your team approves them, it checks AI answers against them and flags false claims. The weaknesses: Gemini only arrives on Pro and Claude on Enterprise, query fan-outs, CMS publishing and ads tracking are not listed, and the REST API is Enterprise only. Our capture of Goodie's comparison table lost its check marks, so ask which plan Brand Command and Agent Analytics are on.

4. Profound: an enterprise agent program

Profound leads its pricing page with "Meet your AI Marketer", and one of its FAQ headings asks "Is Profound only for AI search?" That tells you the shape of the product: AI search is one part of a marketing-agent platform. For brands there are two options. The free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited agent credits, one language, one region, and no history, exports or API. Enterprise is custom and lists up to 9 answer engines, API access, CSV and JSON exports, SSO/SAML with SOC 2, ChatGPT Shopping and dedicated support. Agent Analytics, which tracks AI-sourced traffic across unlimited domains through integrations including Cloudflare, Fastly, Vercel and WordPress, is on both, and seats are unlimited.

We rank Profound below Scrunch for most readers of this guide, because there is no paid brand plan with a listed price to put next to Core. It makes sense as a second quote when you are already heading into an Enterprise conversation with Scrunch.

5. Rankscale: every engine, paid in credits

Rankscale Essentials is €17 a month on yearly billing, and the monthly plans run Pro €99, Pro+ €229, Growth €385 and Enterprise €780. Every plan includes all 17+ engines and hourly scheduling, with query fan-outs, page audits and an MCP server. Each engine costs a different number of credits per run: 0.25 for ChatGPT, AI Mode, Perplexity and Gemini, 1 for DeepSeek and 2 for Claude. Pro's 1,200 credits stretch to 4,800 answers.

Rankscale's pricing page, captured November 6, 2026. Prices shown in euros for a visitor in the Netherlands.

Pro is interesting for Scrunch buyers because it carries several rows Scrunch keeps for Enterprise: Gemini, Claude and AI Mode, shopping results in ChatGPT, AI Mode and Copilot, Looker Studio and unlimited seats. It adds ad analytics and AI Visits crawler data. The REST API starts on Pro+. The catches: AI Visits connects through Cloudflare only and syncs daily, Rankscale's own facts page says it does not generate text, personas and fact checking are not listed, and SSO is only on the Custom plan. Its GA4 link is in beta, with no conversion reporting listed.

6. LLM Pulse: lowest price, weekly by default

LLM Pulse Starter costs €49 a month for 50 prompts and one project on ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. Growth (€99) adds sentiment, YouTube and Reddit citation reports, and AI traffic analytics with conversions and revenue. Scale (€299) adds crawler logs from a long list of sources including Cloudflare, Vercel, Fastly and raw server logs, plus ChatGPT Shopping, ads tracking, the REST API and Looker Studio. The MCP server and unlimited team members are on every plan, and weekly Starter, Growth and Scale have a 14-day free trial, twice the length of Scrunch's or Promptwatch's.

Those prices are for weekly tracking; daily tracking is sold as separate plans without a trial. Claude is a €25 a month add-on on weekly Starter, personas are not listed, and the crawler logs that Scrunch includes on Core need the €299 Scale plan here.

Feature-gap table

Capability	Promptwatch	Scrunch AI	AthenaHQ	Goodie AI	LLM Pulse
Gemini, Claude and AI Mode on the entry plan	Any supported engine on every paid plan	Enterprise only	Yes, Starter	AI Mode on Core; Gemini Pro; Claude Enterprise	Gemini and AI Mode; Claude add-on
Location beyond one country	Country on every paid plan; state/city and coordinates on Business	1 country on Core; more on Enterprise	Single region on Starter	2 countries on Core	Locales; state/city not described
Faster than daily tracking	Every 12, 6 or 1 hours, Business	Not listed	Not listed	Not listed (daily)	Not listed (daily plans)
Query fan-outs	Yes	Limited on Core	Not listed	Not listed	Yes, plan not stated
Reddit, YouTube, LinkedIn, Instagram citation reports	Yes	Partial (social segment)	Not listed	Not listed	YouTube and Reddit, Growth
Track a specific URL, incl. a competitor's	Page Tracker	Partial (own URLs)	Not listed	Partial (own pages)	Partial (audits)
IP verification and crawl-to-citation rate	Yes, Professional	Not listed	Not listed	Partial (blocks and errors)	Partial (per-URL correlation)
AI-referred visits and conversions	Yes, every plan	Not listed	Partial (via GA4)	Yes	Yes, Growth
Search Console and Bing next to AI data	Both, every brand plan	Not listed	Search Console only	Both, every plan	Search Console
Claim-level narrative and fact checking	Brand Narrative every plan; Fact Check Business	Not listed (sentiment only)	Enterprise only	Yes, tier not legible	Reputation from Scale; fact check not listed
Publishing to WordPress, Webflow, Framer	Yes; automated on Business	Not listed	Partial (Shopify)	Not listed	Not listed
Ads inside AI answers	Ads Radar, Business	Not listed	Not listed	Not listed	Yes, Scale
Shopping and product tracking	Business	Enterprise only	Partial	Pro	Scale
MCP server and REST API	Both, every paid plan	Enterprise only	MCP not listed; API add-on	MCP every plan; API Enterprise	MCP every plan; API Scale

Values come from each vendor's matrix row as checked in November 2026. "Not listed" means we found it on none of the vendor's pricing or product pages, not that the vendor has confirmed it is missing.

Which blank rows hurt depends on who signs. A performance marketer who reports to finance will feel the conversions row first: Scrunch shows a human versus bot split on its Agent Traffic page but doesn't describe AI-referred conversions, so the revenue question goes back to GA4. A technical SEO lead will care about the IP verification row, because a bot count you can't verify, or link to a citation, doesn't tell you whether a page was skipped or never fetched. Multi-market brands hit the location row on day one. And a developer who wants AI visibility data inside Claude or Cursor needs MCP, which Scrunch puts behind Enterprise and Promptwatch includes on every paid plan.

Questions to ask Scrunch before you sign Enterprise

If you are leaning towards staying, get these answers in writing. What does Enterprise cost at your real prompt count, engine list and country count? The pricing page shows no figure. How often do prompts run on Core and on Enterprise, since no frequency is stated? Is annual billing required or discounted? Our capture shows the FAQ heading without an answer. What does an extra user license cost on Core? Does Agent Traffic verify bots against operator IP ranges, and can it tie a retrieval visit to a specific citation? And what is on the "For agencies" pricing tab, which our capture didn't include?

Who should pick which

• You need to know why a page is or isn't cited, and what those answers are worth in conversions: Promptwatch, starting on Professional for crawler logs.
• You want Gemini, Claude and AI Mode on one plan with a listed price, plus a free tier: AthenaHQ Starter.
• You want claim checking and a strategist on the account: Goodie AI, after confirming which plan Brand Command is on.
• You are already budgeting for an enterprise marketing-agent program: get a Profound quote next to Scrunch's.
• You are a solo technical marketer with a small budget: Rankscale Pro.
• You want the lowest monthly bill and weekly data is fine: LLM Pulse Starter.
• Stay on Scrunch if AXP is the reason you bought it, you track one brand in one country on ChatGPT, Perplexity, AI Overviews and Copilot, and five licenses cover the team.

Our recommendation

Most buyers leave Scrunch at the Enterprise line. They need Gemini or AI Mode, an API or a second country, and on Scrunch each of those means an Enterprise quote. Promptwatch Professional is the closest swap at a listed price, $5 a month below Core, and it answers the question Scrunch's bot traffic raises but doesn't settle: whether a crawl turned into a citation. Agent Analytics shows that per page, and Visitor Analytics shows which cited answers sent a visitor who converted. Start the 7-day free trial on Professional, load the prompts you track in Scrunch (125 prompts on four engines daily is 15,000 responses, inside the 18,000 allowance) and connect your crawler logs on the first day. For a wider checklist to run against any vendor, see our GEO software buyer's guide.

FAQ

Is there a cheaper Scrunch alternative that tracks Gemini and AI Mode?

Yes. Rankscale Pro (€99) includes every engine, paid in credits per run. LLM Pulse Starter (€49) includes Gemini and AI Mode on weekly tracking. Promptwatch Essential ($95) can track any of the supported engines, though it has no crawler logs. On Scrunch, both engines are Enterprise only.

Which alternatives have AI crawler data like Scrunch's Agent Traffic?

Promptwatch (from Professional, IP-verified, with a citation rate per page), Goodie AI (tier not legible in our capture), Profound (Agent Analytics on its trial and Enterprise), Rankscale (Pro, Cloudflare only) and LLM Pulse (Scale). AthenaHQ lists robots.txt and llms.txt management but no bot-visit logs.

Does any alternative do what AXP does?

Not on the pages we read. Serving AI-optimized page versions to agents is specific to Scrunch, and it is on Enterprise only. If AXP is why you bought Scrunch, the practical option is to keep it and run a measurement platform such as Promptwatch beside it to see whether those pages get crawled, cited and clicked.