Wellows vs Scrunch AI 2026: Source-Page Outreach or Crawler-Side Optimisation?
Wellows works the citations inside AI answers from $29 a month. Scrunch AI starts at $250 with bot traffic reporting, and its custom Enterprise plan serves pages straight to AI crawlers. How the two differ and who each suits.
Quick verdict. For most teams weighing these two, Wellows is the better buy. It runs five engines on its cheapest plan, has unlimited projects and seats, and turns cited third-party pages into an outreach list with contacts. Scrunch AI is the pick when your problem sits on the crawler side, you need Copilot, and you can reach its custom Enterprise plan, where the Agent Experience Platform lives. If what you really need is crawler logs tied to citations and conversions, neither tool publishes that, and the answer is Promptwatch.
Wellows details were read on wellows.com/pricing and wellows.com/llms.txt on 25 October 2026. Scrunch details come from our Scrunch AI listing, whose pricing was read on 24 October 2026.
Two theories of how an answer is won
Wellows bets that the answer is decided by its sources. It collects responses from each engine's public, logged-out interface with web search on, pulls every source in the citation list, and then reads those pages. Your own page being cited counts as an explicit citation. A cited review site, roundup or forum thread that mentions you counts as implicit. A cited page that never mentions you is a gap someone on your team can close with an email.
Scrunch AI bets that part of the answer is decided earlier, when an AI crawler fetches your page. Its Agent Experience Platform (AXP) detects LLM crawlers and serves them a version of the page built for machines, with tighter answer blocks and denser structured data, while human visitors see the normal page. Around that it sells visibility monitoring, site audits, recommendations, and reporting on AI agent and bot traffic.
Both theories hold up. They just produce very different Monday mornings.
Side by side
| Wellows | Scrunch AI | |
|---|---|---|
| Entry plan | Basic, $29/mo | Core, $250/mo |
| Volume on entry plan | 1,800 AI answers/mo | 125 unique prompts, 5,000 responses/mo |
| Engines on entry plan | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini | ChatGPT, Perplexity, AI Overviews, Copilot |
| Engines on top plan | The same five | 9 LLMs on Enterprise |
| Projects and seats | Unlimited and unlimited | 1 brand workspace, 5 licences on Core |
| Bot traffic reporting | Not published | On Core |
| Pages served to AI crawlers | Not published | AXP, Enterprise only |
| Site audits | Not listed | 5 a month on Core |
| Outreach targets with contacts | Every plan | Not on our listing |
| API | Limited reporting API | Enterprise |
| Ownership | A Disrupt.com company | Acquired by Sitecore, June 2026 |
Doing the volume math
The units don't line up neatly. A Wellows AI answer is one prompt asked of one engine on one day. Scrunch Core counts responses and caps unique prompts at 125. Our listing records reviewer complaints that Scrunch credits are consumed per engine, which suggests a similar unit, but treat that as an assumption to confirm.
Take 40 prompts, checked daily. On four engines that's 160 answers a day, roughly 4,800 a month. Add a fifth engine and it's about 6,000. Both fit inside Wellows Standard at $97 (6,500 answers). On Scrunch Core, 4,800 responses fit under the 5,000 cap at $250, provided each engine run counts as one response. Our listing also cites user reviews describing a weekly refresh, so ask Scrunch which cadence Core runs before you model daily numbers.
Spend $249 on Wellows Growth and you get 18,000 answers, which is 120 prompts a day across all five engines.
Engines: a split, not a ladder
Neither tool is a superset of the other. Gemini and Google AI Mode are on every Wellows plan and are not on the Scrunch Core list. Copilot is on Scrunch Core and is not tracked by Wellows at any price; neither is Claude. Scrunch Enterprise goes to nine LLMs, but our listing doesn't name them, so confirm Claude in the demo if it matters to you.
What each tool hands you after the report
Wellows has a dedicated action layer. Quick Wins ranks actions with an estimated citation count. Content Opportunities lists prompts where competitors are cited and you aren't, with a suggested title. KIVA drafts the page against your Search Console data and can send it to WordPress for editing. Content Optimization, still in beta, compares an existing page with the pages already cited for that prompt. Outreach lists cited third-party pages that never mention you, with contact emails and a template, and keeps Reddit, YouTube, LinkedIn, Medium and Quora apart from publisher sites.
Scrunch hands you audits, recommendations and, on Enterprise, the AXP lever. The strongest criticism on our listing is about the middle part: G2 reviewers say the advice shows where you're absent more than what to change. AXP is the reason to buy Scrunch, and it needs CDN or edge-worker setup with engineering time.
Reporting, which agencies care about most
Wellows includes white-label reporting and client dashboards on every plan. Performance History keeps every run, compares any two dates and exports CSV by project and date range, and the reporting API feeds Looker Studio, Databox and Whatagraph, though not every field is available. Scrunch's reporting is the most common G2 complaint on our listing, with reviewers exporting to Excel to build client charts. Core's single brand workspace is also an awkward fit for a multi-client shop.
Who should pick which
Choose Wellows if you run several brands or clients, your budget is under $250 a month, Gemini and AI Mode matter, or your team already does digital PR and wants a list of who to email.
Choose Scrunch AI if Copilot visibility matters, you have a large content library and engineering support for edge deployment, and you are heading for Enterprise anyway. The Sitecore ownership is worth weighing on a multi-year contract.
Choose neither alone if you need to see whether ChatGPTBot fetched the page and whether the resulting citation sent a buyer.
Where Promptwatch fits
Scrunch's bot traffic reporting is the nearest thing here to crawler data, but our listing doesn't document a crawl-to-citation path or conversion tracking. Wellows publishes neither crawler logs nor conversions. Promptwatch does both. Agent Analytics starts on Professional at $245 a month with 25M crawler logs and follows each crawl to the citation that came after it. Visitor analytics on every paid plan connects AI-referred sessions to conversions. Citation analytics break down to the page and domain, with Reddit and YouTube shown separately, so the outreach list you'd build in Wellows can be checked against which sources each engine actually leans on. It also covers Claude, Copilot and Grok alongside the five Wellows engines.
For agencies, Kick-off is $199 a month with unlimited projects and prompts, 10 seats and 10M crawler logs. That's our recommendation for anyone who has to explain citations, not just count them. Start on the free Explore plan at promptwatch.com.