Yoast AI Brand Insights review (2026): five questions a week, bundled into Yoast SEO AI+
Yoast AI Brand Insights checks five brand questions weekly on ChatGPT, Gemini, Claude and Perplexity, bundled in Yoast SEO AI+ at $358.80/yr. A pulse check, not a program.
Yoast AI Brand Insights is the AI visibility tracker that Yoast bundles into its Yoast SEO AI+ packages. Once a week it asks ChatGPT, Perplexity, Gemini and Claude up to five brand questions and reports an AI Visibility Index out of 100. You can't buy it on its own. That shapes the whole buying decision: the question isn't whether AI Brand Insights is worth the money, it's whether the bundle is.
What it is and who it's for
Setup asks for brand name, domain, industry, location, a competitor set and up to five questions, which you write or accept from Yoast's suggestions. Each week Yoast scans the four engines, removes duplicates and irrelevant results, and emails you. The dashboard shows:
- the AI Visibility Index, which blends mentions, ranking, citations and sentiment, with change since the last run
- Found or Not found for each question
- cited URLs with root domain, category and impact level
- a competitor ranking and positive sentiment with example keywords
- a trend view of past analyses
It runs in the browser through MyYoast, so it works for any site, not only WordPress. The target buyer is a small business, or an existing Yoast user, that wants a weekly read on how four chatbots describe it without adding a separate tool.
What you pay
We read the prices on Yoast's AI+ product page, its Shopify product page and the AI Brand Insights feature page on 20 October 2026.
| Plan | Price | What's included |
|---|---|---|
| Yoast SEO AI+ (WordPress) | $358.80/yr, excl. VAT | AI Brand Insights for one brand, Yoast SEO Premium, WooCommerce SEO, Local, News and Video SEO |
| Yoast SEO AI+ for Shopify | $45/mo | Yoast SEO for Shopify plus AI Brand Insights for one brand |
| Additional brands | One extra subscription each | One scheduled weekly analysis per brand |
On Shopify the plain plan is $19 a month, so the AI tracker effectively costs the $26 difference. The Shopify page says annual billing gives 12 months for the price of 10. On WordPress, the WooCommerce features need WordPress and WooCommerce, but AI Brand Insights doesn't.
What works
If you were going to buy Yoast SEO Premium or WooCommerce SEO anyway, the WordPress bundle makes AI tracking close to free. Four engines including Claude and Gemini is decent coverage at this level. The citation table, with impact level per URL, is more useful than a bare mention count because it points at the pages and domains AI relies on.
Not needing CMS access matters too. An agency can set it up for a client without touching their site.
What to check before you buy
- Is five questions enough? Five questions once a week is a very small sample, and Yoast says no extra automatic analyses are available.
- How many brands? Each one needs its own subscription. Agencies can manage several from one dashboard, but they pay per brand.
- Does the Shopify table add up? The Shopify comparison marks real-time writing guidance as included in the $19 plan and not in the $45 AI+ plan. That looks like an error; ask Yoast.
- Know the refund rule. Refunds within the first week are refused once more than one AI analysis has run.
Where it falls short of a full AI visibility platform
Five questions cannot tell you which topics you're losing or why. The pages we read describe no prompt volumes, no AI crawler logs and no AI traffic attribution. So when the index drops from 60 to 40, you know that something changed, but not whether a competitor published a better page, whether an AI crawler stopped reaching yours, or whether it matters for sales.
When Promptwatch is the better buy
Once you want to grow AI search as a channel rather than check on it, Promptwatch is the next step. Essential costs $95 a month and tracks 50 prompts daily on all tracked LLMs. That's ten times the questions, refreshed seven times as often. Each prompt comes with a search volume, a difficulty score and query fan-outs, so you choose questions by demand instead of guessing five.
The explanation layer is the bigger change. Citation analytics shows which pages and domains get cited for each prompt, including Reddit and YouTube. On Professional ($245 a month, 150 prompts), Agent Analytics logs AI crawler visits so you can see whether ChatGPTBot or ClaudeBot can reach your pages at all. Visitor analytics connects AI-referred sessions to conversions. Content Agents can then draft and publish pages to WordPress through the official plugin, as well as Webflow and Framer.
Verdict
Yoast AI Brand Insights is a fair entry point for a small business that wants to know whether four chatbots mention it at all, and the WordPress bundle is good value if you wanted Yoast Premium already. Treat it as a pulse check. Five questions a week won't show you what to fix. When you're ready to act on AI visibility, Promptwatch Essential gives you the prompt volume and citation data, and Professional adds the crawler and conversion side.
FAQ
How much does Yoast AI Brand Insights cost?
It comes with Yoast SEO AI+ at $358.80 a year excluding VAT on WordPress, or $45 a month on Shopify. Each subscription covers one brand.
Do I need WordPress to use it?
No. It runs in the browser through MyYoast. Only the WooCommerce SEO plugin in the WordPress bundle needs WordPress and WooCommerce.
When should I move to Promptwatch?
When five weekly questions stop answering your questions. Try the free Explore plan at promptwatch.com.