Yoast AI Brand Insights review: pricing, features & alternatives

yoast.com/features/ai-features/ai-brand-insights, yoast.com/product/yoast-seo-ai-plus and yoast.com/product/yoast-seo-shopify (read 20 October 2026). Setup asks for brand name, domain, industry and location, a competitor set, and up to five questions. Each week Yoast scans the four engines, removes duplicates and irrelevant results, and emails you. The dashboard shows the AI Visibility Index with change since the last run, each question's Found or Not found status, citations with impact level, competitor positions and sentiment.

Yoast is explicit that each brand gets one scheduled weekly analysis and nothing more. Agencies can manage several brands from one dashboard, but every brand is a separate subscription.

On WordPress, Yoast SEO AI+ costs $358.80 a year excluding VAT and wraps AI Brand Insights with Yoast SEO Premium, WooCommerce SEO and the Local, News and Video SEO plugins. The WooCommerce features need WordPress and WooCommerce, but AI Brand Insights does not. On Shopify, AI+ is $45 a month and AI Brand Insights still lives in MyYoast, not inside the Shopify app. The Shopify page says annual billing gives 12 months for the price of 10.

Every row below is a capability we already listed for Yoast AI Brand Insights. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

On this listing, Yoast AI Brand Insights is a SEO suite with AI tracking for Small businesses and Yoast users who want a weekly read on how four chatbots describe their brand, without buying a separate tool. What we sourced here: Engines: ChatGPT, Gemini, Claude and Perplexity; Up to five brand questions per brand, written by you or suggested by Yoast; One scheduled weekly analysis per brand, with an email when it is ready; AI Visibility Index out of 100 combining mentions, ranking, citations and sentiment; Citation table with URL, root domain, category, impact level and question count.

If you buy Yoast AI Brand Insights for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Yoast AI Brand Insights's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.