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10 best AI visibility features built into SEO, CMS and analytics platforms (2026)

Yoast, Wix, Amplitude, Semrush, BrightLocal and others now bundle AI visibility tracking. We compare nine add-ons against Promptwatch to show when a bundled feature is enough.

Tracking how ChatGPT talks about your brand used to mean buying a separate tool. Now the software you already pay for often does it. Yoast, Wix, Amplitude and the local SEO suites all ship an AI visibility feature now.

So do you still need a dedicated platform, or is the add-on in your stack enough? Nine of the entries are bundled features. The first is Promptwatch, the dedicated platform we measure them against.

How we picked

Every add-on here lives inside a product teams already buy for something else. Prices and limits come from our catalog, built from vendor pages read on 20 October 2026, plus our existing Semrush entry. Where a vendor doesn't publish a number, we say so.

We ranked the add-ons by how much of the job they cover beyond "were we mentioned?": engine count, prompt volume, refresh rate, and whether they show anything about crawlers or traffic. We left out Ahrefs Brand Radar, which is sold as paid indexes on top of a base plan rather than bundled.

1. Promptwatch

The benchmark. Promptwatch is a dedicated AI visibility platform, so it covers the core tracking the add-ons below offer and adds the layers they skip. Prompt tracking runs daily across 9 LLMs plus Google AI Overviews and AI Mode, with search volumes, difficulty scores and query fan-outs on every prompt. Citation analytics shows the pages and domains cited, including Reddit and YouTube. Agent Analytics logs AI crawler visits with the crawl-to-citation path, and visitor analytics ties AI referrals to conversions. Content Agents publish fixes to Webflow, Framer and WordPress.

Explore is free. Essential is $95 a month for 50 prompts; Professional is $245 for 150 prompts, crawler logs and state and city tracking. The limit that matters: it's another subscription.

2. Amplitude AI Visibility

Amplitude AI Visibility is included on every Amplitude plan, Free included. It reports a visibility score, share of voice, competitor rankings and cited sources, and suggests page-level fixes. The strength is what surrounds it: AI-referred visitors can be segmented in Amplitude Analytics, watched in Session Replay and tested with Web Experimentation, so a mention can be followed to revenue.

The limit is coverage. Amplitude's FAQ says it tracks ChatGPT and Google AI Overview only, and you can't change models. Prompt capacity and refresh cadence aren't published, prompts are generated by an LLM rather than drawn from real queries, and scheduled refreshes can pause when nobody opens a report.

3. Wix AI Visibility Overview

Wix AI Visibility Overview is a report in Wix Analytics for sites on a Premium plan. Wix generates questions from your business info, asks ChatGPT, Gemini or Perplexity, and scores the share where your site is mentioned or cited. Because Wix hosts the site, it also shows sessions from each AI platform and when AI bots last crawled it.

Each test costs AI credits (about 20 to 25 by default). The limits are tight: one test a day, five a month, the last five results kept, and no data until the site has 50 unique visitors in 30 days. Bot fetch data covers only ChatGPT and Perplexity, and it only works on Wix.

4. Semrush AI Toolkit

Semrush AI Toolkit is a $99 a month add-on per domain, with 25 prompts and one user. Our catalog lists five engines on the add-on: ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity. The useful part is keyword mapping: you see which keywords you already track in Semrush now resolve to AI answers you're missing from.

The limit is how fast the cost grows. Each extra domain is $99 a month, each extra user $99 and each 50 extra prompts $60. Tracked prompts are AI-generated approximations, and Claude, Copilot and DeepSeek sit in the sales-gated Enterprise AIO tier. No crawler logs or AI conversion tracking are listed.

5. Yoast AI Brand Insights

Yoast AI Brand Insights comes with Yoast SEO AI+ at $358.80 a year excluding VAT on WordPress, a bundle that also includes Yoast SEO Premium and WooCommerce SEO, or $45 a month on Shopify. Weekly, it asks ChatGPT, Gemini, Claude and Perplexity up to five brand questions and returns an AI Visibility Index out of 100, cited URLs with impact level and a competitor ranking. It runs in MyYoast, so it works for any site.

The limit is sample size. Five questions a week, no extra analyses, and every additional brand is another subscription.

6. BrightLocal Local AI Visibility

BrightLocal Local AI Visibility is included at no extra cost on BrightLocal's Track, Manage and Grow plans, from $41 a month for one location ($31 a month billed annually). It runs up to 20 prompts per location on ChatGPT, Google AI Mode and Google AI Overviews and scores each location from 0 to 100 against the local competitors AI recommends. An AI sources leaderboard shows which directories get cited, and citation gaps go straight into Citation Builder.

The limits: three engines, 20 prompts per location with no add-on, and no export or white-label yet, per the help center.

7. Local Falcon

Local Falcon extends its geo-grid map tracker to AI. The same prompt is asked from every point on a grid, from 9 to 441 points, on ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Grok. Reports show Share of AI Voice, a Buyer Persuasion Score and the sources AI uses. Plans start at $24.99 a month for 7,500 credits, with 100 free credits to try.

The limit is the meter. One credit is one grid point, so a 9x9 scan uses 81, and monthly credits expire. AI crawler logs and AI-referred conversions aren't described.

8. Adbrains

Adbrains is a Rotterdam performance marketing company whose SEO + GEO package suits its Dutch ad clients. Essential, at 149 EUR a month excluding VAT, measures 20 prompts daily on ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, next to weekly Google and Bing positions. Professional at 349 EUR adds 75 prompts, a content gap view and 5 articles a month auto-published to WordPress.

The limits: GEO can't be bought without SEO, Essential stops at 20 prompts, and no AI crawler logs are described.

9. Synup AEO

Synup AEO, labelled beta, sits inside Synup's local marketing suite next to listings, reviews and rank grids. Every plan includes every feature, from $49 a month for one location. For each location Synup writes 16 local discovery prompts, runs them on ChatGPT, Gemini and Perplexity, and reports a 0 to 100 score, competitor gaps and citation coverage. White-label starts on Premium at $299.

The limit is freshness. Reports refresh monthly with no button to regenerate, you don't write the prompts, and reports draw credits from the same pool as Synup's other agent work.

10. Siteimprove Advanced AEO Insights

Siteimprove Advanced AEO Insights adds AI visibility to Siteimprove's accessibility, SEO and content platform. It tracks citations, share of answers, sentiment and competitors on an editable prompt set you can group by product line, region or buying stage, and records mentions and citations separately. A Writing and Optimization Agent drafts content against brand and accessibility rules.

It sits last because it's hardest to evaluate: there's no published price, and Siteimprove's own pages list different engine sets. AI crawler log analysis isn't described.

Comparison table

ToolBest forFromKey capability
PromptwatchTeams that need to grow and prove AI trafficFree; $95/mo paidCrawler logs, citations and conversions in one platform
Amplitude AI VisibilityProduct teams on AmplitudeFree (every plan)AI visitors tied to funnels and revenue
Wix AI Visibility OverviewWix Premium sitesPremium plan plus AI creditsAI bot crawls and sessions next to mentions
Semrush AI ToolkitOne-domain Semrush users$99/mo per domainKeyword-to-prompt mapping
Yoast AI Brand InsightsSmall businesses on Yoast$358.80/yr excl. VATWeekly index on four engines
BrightLocal Local AI VisibilityBrightLocal customers$41/mo ($31 annual)Per-location score and citation gaps
Local FalconService-area businesses$24.99/mo in creditsGeo-grid AI sampling
AdbrainsDutch SMEs149 EUR/mo excl. VATDaily AI tracking next to Google and Bing ranks
Synup AEOMulti-location agencies$49/mo per locationMonthly local AI report per location
Siteimprove AEOExisting Siteimprove enterprisesNot publishedAEO in the accessibility and content platform

When the bundled feature is enough

Use the add-on you already have if all of these are true: you want a periodic answer to "do the chatbots mention us?", one brand or a few locations cover it, and nobody will ask you to tie AI visibility to revenue. A Yoast user checking five questions weekly, a Wix site owner looking at AI sessions, or a BrightLocal agency adding a score to a local report all fit.

Amplitude customers get the best conversion view of any add-on here, if ChatGPT and AI Overviews are enough. Service-area businesses learn more from Local Falcon's grid than from any single score.

When you need a dedicated platform

You've outgrown the add-on when the question becomes "why aren't we mentioned, and what is a mention worth?" Four signs:

  • You need more than 20 to 25 prompts, or prompts chosen by real demand
  • You need engines the add-on skips (every add-on here misses at least one of Claude, Grok and Copilot)
  • Someone asks whether AI crawlers can reach your pages
  • Someone asks how many customers AI answers sent you

None of the nine add-ons covers all four. Promptwatch does, with prompt volumes and fan-outs, daily tracking across 9 LLMs and Google's AI surfaces, Agent Analytics crawler logs and visitor analytics with conversions.

A practical path: keep your add-on as a quick read and run Promptwatch Professional ($245 a month, 150 prompts, 25M crawler logs) as the system of record. You can start on the free Explore plan at promptwatch.com.