The Prompting Company review: pricing, features & alternatives
Ranked #29GEO software built around "agent experience": get recommended in AI answers, then make sure coding and personal agents can actually use your product.
Our verdict
Choose The Prompting Company if you are a software company and want a vendor to produce GEO content and stress-test your agent onboarding. For a GEO program you run yourself, measured across every major model with crawler logs and conversions, Promptwatch is the better documented and cheaper place to start.
Best for: Fintech, devtools, and enterprise SaaS teams that want GEO content produced for them and care whether AI agents can complete onboarding with their docs and API.
The Prompting Company sells GEO with a second act. The first act is standard generative engine optimization: tracked prompts across ChatGPT, Perplexity, Gemini, and Google AI, a gap analysis against the questions buyers ask, and AI-optimized articles to close the gaps. The second act is what it calls agent experience, testing whether agents such as Claude Code and Codex can complete real tasks with your product once they find it.
Plans are published: Basic $99/mo, Pro $299/mo, White-glove $3,000/mo for a fully managed program with 50 articles a month, and Enterprise on quote. The founders previously built Typedream (YC W20, acquired by beehiiv), and the company raised a $6.5M seed led by Peak XV in October 2025. It describes its customers as mostly fintech, developer tools, and enterprise SaaS.
On this site it sits below Promptwatch, AthenaHQ, Scrunch, and Profound. The agent-experience work is distinctive, but most of it is Enterprise-only, and the self-serve tiers offer fewer prompts and engines than Promptwatch at a similar price, with no published crawler logs or conversion tracking.
How the GEO program works
The Prompting Company's process is find, write, measure. It identifies the purchase-intent questions buyers put to AI, generates structured content that answers them, and tracks mentions and traffic from AI bots afterwards. Its co-founder's guide recommends matching the format of the URLs AI already cites in your category, which can mean your blog, Hacker News, or dev.to depending on the market.
Pro includes 8 AI-optimized articles a month and content optimization. White-glove raises that to 50 and hands the whole program to the vendor, with weekly reports and a dedicated success manager. Credits fund everything: an article costs 20, a tracked AI response costs one per region.
Agent experience, the differentiator
The company argues that being recommended is half the job. If Claude Code suggests your SDK and then fails to install it because a setup step is undocumented, the recommendation is wasted. Its Agent Experience audit maps those workflows and reports the friction, and its public benchmark has a coding agent attempt a real onboarding task against your docs in a sandbox.
This is aimed squarely at products with an MCP server, CLI, API, or SDK. The full audit, and the Radar feature that turns emerging market conversations into tracked prompts, are on Enterprise.
Why Promptwatch still ranks first
The tracking side is where most GEO budgets go, and Promptwatch covers more of it. Essential at $95/mo gives 50 prompts on every model it monitors, including Claude, Grok, DeepSeek, Copilot, and AI Mode. The Prompting Company's Basic gives 25 prompts on three engines for $99, and the plan table only adds Claude at White-glove.
Promptwatch also documents CDN crawler logs, crawl-to-citation paths, page-level and Reddit or YouTube citation analytics, and a visitor script that records AI-referred conversions. Content Agents publish to Webflow, Framer, or WordPress through a review inbox. Software companies with an agent onboarding problem can add The Prompting Company for that specific job.
The Prompting Company pricing
| Plan | Price | What you get |
|---|---|---|
| Basic | $99/mo | 1,000 monthly credits, 25 tracked prompts, ChatGPT, Perplexity, and Gemini (the plan card says "all models", the comparison table lists these three), 1 language, Google Analytics and PostHog integrations, 1 seat, email support. No AI-optimized articles. |
| Pro | $299/mo (free trial offered) | 4,000 monthly credits, 100 tracked prompts, adds Google AI, 8 AI-optimized articles a month, content optimization, 3 seats, email and Slack support. |
| White-glove | $3,000/mo | 12,000 monthly credits, custom prompt count, adds DeepSeek, Claude, Claude Code, Codex, and OpenCode, 50 AI-optimized articles, weekly and custom reports, fully managed service, dedicated success manager, dedicated specialist with a 24-hour SLA. |
| Enterprise | Custom | Custom credits and limits, Agent Experience audit, Radar, SAML SSO, white-glove onboarding, enterprise support. Credits are metered: 1 AI response is 1 credit per region, 1 article is 20 credits, 5 agent-experience responses are 1 credit. Checked 24 October 2026. |
How The Prompting Company compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| The Prompting Company (#29) | AI visibility platform | Basic $99/mo; Pro $299/mo; White-glove $3,000/mo; Enterprise custom | Fintech, devtools, and enterprise SaaS teams that want GEO content produced for them and care whether AI agents can complete onboarding with their docs and API. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| AthenaHQ (#3) | Enterprise GEO platform | Free tier; from $295/mo | Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing. |
| Scrunch AI (#13) | Enterprise GEO platform | From $250/mo | Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting. |
Key features
- Prompt tracking: ChatGPT, Perplexity, and Gemini on every plan; Google AI from Pro; DeepSeek, Claude, and coding agents (Claude Code, Codex, OpenCode) from White-glove
- Discovery workflow: finds the questions buyers ask AI, generates AI-optimized content for the gaps, and measures traffic and mentions from AI bots
- AI-optimized articles: 8 a month on Pro, 50 on White-glove; content optimization from Pro
- Agent Experience (Enterprise): maps the tasks agents run for users, surfaces friction such as misconfigured API setup, missing docs, or unclear errors, and tracks fixes
- Agent Experience Benchmark: a coding agent reads a product's docs and runs a real onboarding task in a fresh sandbox, scored by an independent judge
- Radar (Enterprise): groups public videos, threads, and posts about your market into topics scored by closeness to your product, then turns them into tracked prompts
- Google Analytics and PostHog integrations; tpc CLI for agents signing in on a user's behalf
- Enterprise security: SOC 2 Type II, SAML SSO, role-based access control, API access; ISO 27001 in progress
- Fully managed White-glove service with weekly reports and a dedicated success manager
Frequently asked questions
How much does The Prompting Company cost?
Basic is $99/mo (25 prompts, 1,000 credits), Pro is $299/mo (100 prompts, 4,000 credits, 8 AI-optimized articles), White-glove is $3,000/mo as a fully managed service with 50 articles, and Enterprise is custom. Usage runs on credits: one AI response costs one credit per region and one article costs 20. Prices read from promptingcompany.com/pricing on 24 October 2026.
What is agent experience?
The Prompting Company's term for how AI agents find, understand, and use a product. Discovery is whether assistants recommend you. Usability is whether an agent, such as Claude Code or Codex, can actually complete a task with your docs, API, SDK, or CLI. The usability audit is on the Enterprise plan; the company says the best fit is devtools, infrastructure, and software with an MCP server, CLI, API, SDK, or docs-based workflow.
Which AI engines does The Prompting Company track?
Its FAQ lists ChatGPT, Claude, Gemini, and Perplexity for AI search, Codex and Claude Code for coding agents, and Muse, GrokBot, Instinct, and Dots as personal agents. The pricing table gates them by plan: Basic gets ChatGPT, Perplexity, and Gemini, Pro adds Google AI, and DeepSeek, Claude, Claude Code, Codex, and OpenCode start at White-glove ($3,000/mo).
Does The Prompting Company have AI crawler logs?
Its homepage says it measures incoming traffic and mentions from AI bots, and TechCrunch (October 2025) described it routing AI agents to AI-optimized pages it hosts. It does not publish CDN log connectors, log volumes, or a crawl-to-citation view on the pages we read. Traffic integrations listed on the pricing page are Google Analytics and PostHog.
Who is behind The Prompting Company?
Kevin Chandra (CEO), Michelle Marcelline, and Albert Purnama, who previously built Typedream (YC W20, acquired by beehiiv) and Cotter (acquired by Stytch). The company raised a $6.5M seed round led by Peak XV with Y Combinator, Base10, Kearny Jackson, and Standard Capital, announced on 30 October 2025.
The Prompting Company or Promptwatch?
The Prompting Company if you sell developer software and the question is whether coding agents pick and successfully use your product. Promptwatch for AI visibility measurement and optimization on your own site: free Explore tier, 50 prompts across every model on Essential ($95/mo), CDN crawler logs from Professional ($245/mo), page-level and Reddit/YouTube citation analytics, visitor conversions, and Content Agents that publish to Webflow, Framer, or WordPress.
Best The Prompting Company alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Action-oriented GEO platform from ex-Google Search and DeepMind engineers, with automated schema and entity tagging.
Best for: Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing.
- Best-in-class optimization workflow
- Automated schema and entity tagging at scale
Monitoring plus an Agent Experience Platform that serves AI-optimized pages directly to crawlers.
Best for: Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.
- Unique crawler-side optimization approach
- Strong engine coverage at the top tier
Agentic Commerce Optimisation for big consumer brands: visibility in Alexa for Shopping, Walmart Sparky, and ChatGPT Shopping, with catalogue fixes built in.
Best for: Consumer brands and retailers whose AI-driven sales close inside Amazon, Walmart, or ChatGPT Shopping, and who have procurement for a sales-led contract.
- One of the few platforms that tracks Amazon and Walmart shopping agents, not only chat apps
- SKU-level visibility and revenue attribution instead of a brand-mention score