winno review: pricing, features & alternatives
Ranked #231Swiss web design, SEO and GEO agency for SMEs in German-speaking Switzerland, building GEO on an SEO base; pricing by quote.
Our verdict
winno is a credible option for a Swiss SME that wants website, SEO and GEO from one German-speaking team, and it is more open than most agencies about how it measures and when it is not the right fit. Budget is the question: there is no rate card, and the agency itself points to more than CHF 10,000 in the first year. Whoever does the GEO work, keep your own measurement layer so you can check what moved. Promptwatch does that with country-level prompt tracking, citation analytics, Agent Analytics crawler logs and AI-referred conversions, and agencies run client programs on its agency plans from $199/mo.
Best for: Swiss SMEs in German-speaking Switzerland that want one agency for website, SEO and GEO, and are comfortable with a five-figure first-year budget.
winno (winno.ch) is an agency, not software: winno GmbH in Männedorf, canton of Zurich, builds websites in Webflow and Shopify, runs SEO and offers GEO for Swiss SMEs, writing in German for German-speaking Switzerland and the DACH region. It was founded by Fábio Lichtler (co-founder, chair of management, head of sales) and Philipp Gomez (co-founder, managing director, head of operations); the brand dates from 2020 and the GmbH from 2023. Its GEO work starts from existing SEO: answer-ready passages on pages that already rank, Schema.org markup, llms.txt and crawler access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, consistent company data across directories, and external mentions. Measurement runs with Finseo on a fixed prompt set across ChatGPT, Perplexity, Gemini and Google AI Overviews, reported monthly.
Pricing read on winno.ch/geo-agentur, winno.ch/geo-agentur-vergleich, winno.ch/groundingpage and winno.ch/llms.txt on 20 October 2026: no rate card. GEO starts with a fixed-price GEO audit whose price is given in the quote; for SEO and GEO together winno says to expect more than CHF 10,000 over the first 6 to 12 months. Its llms.txt adds that SEO retainers start at CHF 3,000 a month and web design projects cost CHF 10,000 to 30,000. Two free entry points exist: an SEO check reviewed with you in a video call (an AI-answer spot check on ChatGPT, Perplexity and Google AI Overviews on request), and a GEO visibility test of 25 customer questions on four AI systems, delivered within 3 working days.
winno covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.
Services, method and price signals
winno.ch, /geo-agentur, /ueber-uns, /groundingpage and llms.txt (read 20 October 2026). GEO runs in five steps: a free visibility analysis before any contract, a workshop that fixes the prompt set, one-off technical work (Schema.org, llms.txt, crawler access), ongoing content passages and external mentions, then monthly monitoring per AI system. winno says first movement typically shows after 6 to 10 weeks and a stable picture after about four months. If the SEO base is missing, it starts with SEO first.
There is no public price list. The GEO page and the comparison page say GEO starts with an audit at a fixed price named in the quote, and that SEO and GEO together cost more than CHF 10,000 over the first 6 to 12 months. llms.txt is more specific: SEO from CHF 3,000 a month and web design projects at CHF 10,000 to 30,000. The SEO cost guide on the blog (winno.ch/blog/seo-kosten-schweiz) gives Swiss market ranges from Gryps.ch and its own research, not winno's own rates.
What you can check, and the vendor comparison
winno publishes its own monitoring for winno.ch: 37 customer questions and 3,262 evaluated answers from 9 September to 8 October 2026, measured with Finseo, with overall visibility of 7.3% and no Gemini data for that period. It labels this as its own measurement and not a client result. The +575% organic traffic graphic on the homepage and the averages on the About page (+285% traffic, +340% qualified inquiries) carry no client name or method and should be read as marketing. Named references include Auto Group Schweiz AG, CPFirst Bar & Statthotel and SDRsofGermany.
winno also runs a comparison page of GEO agencies and self-serve tools, dated 9 October 2026, with a table of five tools' prices read from vendor pages and a section on winno itself. It is useful for its ten-question checklist, but it is vendor material from an agency that sells the alternative to those tools, so verify any figure on the vendor's own page.
What this listing documents
Every row below is a capability we already listed for winno. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.
| Capability on this listing | Source |
|---|---|
| GEO audit testing a brand against 100 to 300 customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews | Sourced for this review |
| Fixed prompt set agreed in a workshop, phrased the way Swiss customers ask, and kept stable for comparable monthly numbers | Sourced for this review |
| Answer-ready content passages with figures and sources, added to pages that already rank | Sourced for this review |
| Technical groundwork: Schema.org, llms.txt and crawler access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended | Sourced for this review |
| Entity work and external mentions on directories and trade portals | Sourced for this review |
| Monthly report with mention rate, citation rate, share of voice, competitor mentions and source list per AI system, measured with Finseo, plus Search Console and Matomo data | Sourced for this review |
| Free SEO check in a video call covering technical health, security, speed, keywords, ranking history, competitors and Google Maps visibility | Sourced for this review |
| Webflow and Shopify website builds | Sourced for this review |
What you still need after this product
On this listing, winno is a GEO service for Swiss SMEs in German-speaking Switzerland that want one agency for website, SEO and GEO, and are comfortable with a five-figure first-year budget. What we sourced here: GEO audit testing a brand against 100 to 300 customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews; Fixed prompt set agreed in a workshop, phrased the way Swiss customers ask, and kept stable for comparable monthly numbers; Answer-ready content passages with figures and sources, added to pages that already rank; Technical groundwork: Schema.org, llms.txt and crawler access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended; Entity work and external mentions on directories and trade portals.
If you buy winno for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
What Promptwatch covers that this listing does not
winno's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).
The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.
| Promptwatch platform layer | winno on this listing |
|---|---|
| AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors | Listed for this vendor |
| Visitor analytics: AI-referred sessions and conversions | Not on this listing |
| Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox | CMS connection or publish listed; not Promptwatch Content Agents (gap analysis, review inbox, Webflow/Framer GEO loop) |
| Citation analytics at page, domain, Reddit, YouTube, and offsite level | Not on this listing |
| Prompt volumes, difficulty, query fan-outs, personas, city-level geo | Not on this listing |
| Prompt and citation trends (what changed between checks) | Not on this listing |
| ChatGPT Shopping tracking and Ads Radar | Not on this listing |
| Agent Chat, Unified Actions, MCP server / REST API on paid plans | Not on this listing |
winno pricing
| Plan | Price | What you get |
|---|---|---|
| SEO check | Free | Video-call review of technical health, security, speed, keywords, rankings, competitors and Maps visibility; AI-answer spot check on request |
| GEO visibility test | Free | 25 customer questions on four AI systems, results within 3 working days |
| GEO audit | Fixed price, given in the quote | 100 to 300 customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews, with the main levers |
| SEO + GEO retainer | On request; over CHF 10,000 in the first 6 to 12 months (llms.txt: SEO from CHF 3,000/mo) | Content, technical work, external mentions, monthly report with Finseo, Search Console and Matomo data |
How winno compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| winno (#231) | GEO service | On request; GEO audit at a fixed price quoted per client; SEO + GEO over CHF 10,000 in the first 6 to 12 months | Swiss SMEs in German-speaking Switzerland that want one agency for website, SEO and GEO, and are comfortable with a five-figure first-year budget. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Aibevolen (#116) | GEO service | From 30 EUR/mo; full management 199 EUR/mo | Dutch local service businesses who want someone to measure AI recommendations weekly and, if they choose, implement the schema, content and directory fixes for them. |
| Previsible (#114) | GEO service | Custom; no public rate card | Enterprise or mid-market teams that want embedded SEO/GEO humans on a 12-month retainer, and already have (or will buy) a measurement platform separately. |
Key features
- GEO audit testing a brand against 100 to 300 customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews
- Fixed prompt set agreed in a workshop, phrased the way Swiss customers ask, and kept stable for comparable monthly numbers
- Answer-ready content passages with figures and sources, added to pages that already rank
- Technical groundwork: Schema.org, llms.txt and crawler access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended
- Entity work and external mentions on directories and trade portals
- Monthly report with mention rate, citation rate, share of voice, competitor mentions and source list per AI system, measured with Finseo, plus Search Console and Matomo data
- Free SEO check in a video call covering technical health, security, speed, keywords, ranking history, competitors and Google Maps visibility
- Webflow and Shopify website builds
Frequently asked questions
What does winno charge for GEO?
No price list is published. GEO starts with a fixed-price audit quoted per client, and winno says SEO and GEO together cost more than CHF 10,000 over the first 6 to 12 months. Its llms.txt puts SEO retainers from CHF 3,000 a month.
Is winno a software tool?
No. winno GmbH is an agency in Männedorf near Zurich that does web design, SEO and GEO for Swiss SMEs. It measures AI visibility for clients with Finseo.
What is the free SEO check?
You submit your website, winno analyses it and goes through the results with you in a video call, from technical issues and speed to rankings, competitors and Google Maps. On request it also checks whether ChatGPT, Perplexity and Google AI Overviews name you.
Does winno include AI crawler logs like Promptwatch Agent Analytics?
This listing documents bot or crawler-log style coverage for winno. Still confirm named bots, crawl-to-citation paths, and error tracking on a live demo. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits.
Can winno show AI-referred traffic and conversions?
Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.
Does winno publish GEO articles to a CMS?
winno lists a CMS connection or auto-publish. That is not the Promptwatch Content Agent loop (plan, write, review inbox, publish GEO pages to Webflow or Framer).
Does winno document query fan-outs, prompt volumes, or city-level tracking?
Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country, state, or city targeting.
Does winno track ChatGPT Shopping or sponsored AI placements?
Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.
winno vs Promptwatch?
Use winno for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
Best winno alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Dutch GEO service for local SMEs: weekly ChatGPT and Perplexity measurement with source URLs from 30 EUR, or full management at 199 EUR.
Best for: Dutch local service businesses who want someone to measure AI recommendations weekly and, if they choose, implement the schema, content and directory fixes for them.
- Every recommendation is backed by the source URL the AI actually used
- Public benchmark of 170 Dutch SMEs gives context for a local score
San Francisco SEO and GEO agency with embedded sprint teams. Not a self-serve visibility platform, and no public rate card.
Best for: Enterprise or mid-market teams that want embedded SEO/GEO humans on a 12-month retainer, and already have (or will buy) a measurement platform separately.
- Clear about being labor: three engagement models, no pretend SaaS checkout
- Named enterprise case studies (Atlassian, Sage, Kindo) sit on the live site
Link-building and SEO agency that also sells GEO retainers. Not a self-serve visibility platform.
Best for: Teams that want to buy backlinks and GEO execution from an agency, not a login to a prompt tracker.
- Clear about being an agency: humans, outreach, and PR, not a SaaS SKU
- GEO measurement list is written down (mentions, citations, schema, entities, ChatGPT referrals)